LinkedIn pages allow companies, organizations, and influential individuals to establish an online presence and connect with their target audiences. Like other social media platforms, LinkedIn pages have admins who manage the accounts. This raises the question – can a LinkedIn page have more than one super admin?
What is a LinkedIn Page Super Admin?
A LinkedIn page super admin is the top-level administrator for a LinkedIn page. They have complete access and control over the page, including:
- Editing the page’s title, description, contact info, etc.
- Managing admin roles and adding/removing other admins
- Posting updates, responding to comments and messages
- Analyzing page analytics and insights
- Managing ads and sponsored content campaigns
Essentially, the super admin has full permissions to manage all aspects of the LinkedIn page. When a page is first created, the user who created it is automatically assigned as the super admin.
Can a LinkedIn Page Have Multiple Super Admins?
Yes, a LinkedIn page can have more than one super admin. While each page must have at least one super admin, LinkedIn allows pages to assign multiple top-level administrators if needed.
There is no hard limit on the number of super admins a page can have. LinkedIn leaves this flexible so that pages can establish an administrative structure that fits their needs. Large companies may want multiple super admins to share the workload, while smaller organizations may only need one or two.
Adding a Second Super Admin
The existing super admin can add another super admin by following these steps:
- Go to the LinkedIn page and click “Admin Tools” from the drop down menu
- Click on “Manage admins”
- Under the Super Admins section, click “Add Super Admins”
- Search for the user you want to make a super admin and select them
- Click “Add” to confirm the new super admin role
The new super admin will then have the same full permissions and access to manage the page. There are no limits on how many times the original super admin can repeat this process.
Deleting Super Admin Access
The super admin who added another super admin can also remove their access. To do this:
- Go to the “Manage admins” page
- Click the “X” next to the super admin you want to delete
- Confirm the deletion in the pop-up
The user’s super admin permissions will be revoked immediately.
However, super admins cannot delete themselves. At least one super admin must remain.
Benefits of Having Multiple Super Admins
Here are some of the benefits for LinkedIn pages that have more than one super admin:
- Shared Workload – Managing a popular LinkedIn page can be time-consuming. With multiple super admins, the responsibilities can be divided.
- Broader Expertise – Different super admins can focus on different aspects like content creation, analytics, ads, etc.
- Backups – Additional super admins can fill in if the main admin is unavailable due to vacation, illness etc.
- Transition Planning – When an admin leaves a company, the page isn’t left without a super admin.
Essentially, having multiple super admins provides redundancy and flexibility for a LinkedIn page’s administrative needs. The more active a page, the more beneficial it can be to have more than one top-level admin.
Potential Drawbacks
However, there are also a few potential downsides to having multiple super admins:
- Too Many Cooks – With multiple decision makers, it can sometimes lead to confusion or administrative conflicts on the overall direction of the page.
- Lack of Clear Ownership – Members may be confused who the point person is for important administrative duties.
- Policy Differences – Super admins may disagree on policies around posting frequency, engaging with commenters, etc.
To reduce these risks, open communication between super admins is essential. Clearly defined roles and responsibilities can help minimize conflicts.
Best Practices for Multiple Super Admins
Here are some best practices for LinkedIn pages with more than one super admin:
- Define clear responsibilities and coverage plans to avoid duplication of work.
- Maintain open lines of communication through regular meetings and project updates.
- Establish guidelines for posting frequency, content style, and moderation policies.
- Leverage LinkedIn’s analytics to monitor page growth and engagement.
- Document administrative procedures and credentials in a shared location.
- Clarify which super admin handles different types of member inquiries.
Following these best practices helps ensure all super admins are aligned and working cooperatively to manage the page efficiently and effectively.
Coordinating with Other Admin Roles
In addition to super admins, LinkedIn pages can also have lower-permission admin roles:
- Editor – Can post updates, respond to messages, edit page sections
- Analyst – Can view page analytics and member data
- Moderator – Can remove posts and comments
Super admins should coordinate with these other admins to establish clear content guidelines, schedules, and processes. For example, editors and moderators should know the criteria super admins want applied for removing inappropriate comments.
Establishing an organizational structure with well-defined roles prevents confusion and ensures proper oversight across all admins.
Conclusion
In summary:
- LinkedIn pages can have multiple super admins with full management permissions.
- The original super admin can add and remove additional super admins as needed.
- Having multiple super admins provides redundancy but requires coordination.
- Following best practices for communication and delegation helps optimize the benefits.
So while each LinkedIn page must have at least one super admin, the flexibility to add more provides helpful administrative options as pages grow. Proper management and organization of the super admins allows this multi-admin approach to be implemented successfully.