Yes, a LinkedIn page can share posts from other LinkedIn pages or profiles. There are a few different ways for a LinkedIn page to share content:
Sharing Posts on a LinkedIn Page
LinkedIn pages have the ability to share posts in the same way that individual profiles can. On a LinkedIn page, there is a “Share an article, photo, video or idea” box that allows you to share content.
You can paste in a link to share posts from other profiles or pages. You can also upload images, videos, and documents to share as native posts on your page.
When you share a post on your LinkedIn page, it will appear in the followers’ feeds with your page name and profile photo attached. You can add your own text and commentary when sharing the post.
Cross-posting Between a Page and Profile
If you manage both a LinkedIn profile and a LinkedIn page, you have the ability to cross-post content between the two accounts.
When writing a new post on either your profile or page, there is a “Share on” option. You can select your other account here to cross-post the content.
This allows you to easily share the same post from your personal profile and company page at the same time. The post will appear on both accounts with the profile information and branding of each respective account.
Sharing Posts Via Content Suggestions
LinkedIn may recommend posts for your page to share through its content suggestion feature. On the LinkedIn page dashboard, there is a “Content suggestions” section.
Here, you will see recommended articles, images, and videos to share based on your page’s industry and audience. You can easily share these suggested posts to your page with one click.
Content suggestions provide an easy way for your LinkedIn page to share industry-relevant posts with your followers.
Benefits of Sharing Content on a LinkedIn Page
Here are some of the benefits of sharing content on a LinkedIn page:
- Increase reach – Sharing posts allows you to get content in front of your page’s followers.
- Build credibility – Sharing valuable articles and resources can build your page’s authority.
- Engagement – Posts shared on a page enable followers to like, comment, and share, increasing engagement.
- Thought leadership – Commentary and insights shared alongside posts allow you to demonstrate expertise.
- Stay top of mind – Posting consistently keeps your page active and keeps followers engaged.
Best Practices for Sharing Content
To maximize the impact of sharing posts on a LinkedIn page, keep these best practices in mind:
- Share valuable, relevant content – Make sure posts are directly useful and interesting for your followers.
- Add commentary – Comment on why you are sharing a post or key takeaways for more value.
- Post consistently – Share content regularly to stay engaged with your audience.
- Mix up content formats – Include a variety of content types like articles, images, videos, etc.
- Monitor engagement – Pay attention to the types of posts that perform best.
- Share user-generated content – Repost great content from others and tag them.
What Type of Content Should You Share?
The best content to share from your LinkedIn page aligns with your page’s goals and focuses on your target audience. Here are some top types of content to consider sharing:
- Industry news and insights – Share the latest news, trends, analysis, and thought leadership content related to your industry.
- Educational content – Helpful “how-to” articles, guides, videos, and more can attract and inform followers.
- Company updates – Share company announcements, new products/services, milestones, awards, etc.
- Expert advice – Posts that provide tips, expertise, and professional perspective from your team members.
- Customer testimonials/success stories – Showcase positive feedback and compelling examples of how you help customers.
- Behind-the-scenes content – Give an inside look at your company culture through photos, videos, stories, etc.
- Relevant non-promotional content – Share related articles, news, and content from trustworthy third-party sources.
Pitfalls to Avoid When Sharing
While sharing great content has many benefits, there are a few common pitfalls to avoid with your LinkedIn page sharing strategy:
- Over-promoting your own content
- Sharing too much, too frequently
- Reposting content without adding value/commentary
- Not checking suitability of content for your audience
- Sharing clickbait or low-quality articles
- Rehashing old content vs. sharing fresh perspectives
- Posting inconsistent content types and topics
Keep these in mind, and focus on sharing content that provides value for your audience. Quality over quantity is key.
Conclusion
Post sharing is a great way for LinkedIn pages to engage their audiences, establish thought leadership, and extend reach. By sharing valuable, relevant articles, news, updates, tips, and more, pages can increase followers, spark meaningful engagement, and highlight their industry expertise.
Pay close attention to the type of content resonating with your audience and the formats working best. Sharing posts with consistent, high-quality content tailored to your readers will help your LinkedIn page leave a strong, positive impression.
Content Type | Examples | Benefits |
---|---|---|
Industry news and insights | Trend reports, analysis of industry developments, think pieces related to your field | Position your page as an authority on your industry |
Educational content | “How-to” articles, guides, videos, expert interviews | Attract and inform followers by sharing helpful info |
Company updates | New products, awards, milestones, announcements | Share news and build brand awareness |
Expert advice | Tips, professional perspective, Q&As from your team | Demonstrate your team’s expertise |
Customer testimonials | Quotes, reviews, case studies/success stories | Showcase positive customer experiences |
This table summarizes different types of valuable content for LinkedIn pages to share and the advantages of sharing each type of content.
Sharing the right content opens up opportunities to increase follower growth, engagement, brand authority, thought leadership, and audience value. Avoid over-promoting, over-posting, and inconsistent content types. Focus on quality over quantity by sharing content tailored to your audience.
With a sound strategy and emphasis on value for your followers, sharing high-quality posts can become a core pillar of your LinkedIn page’s success.
Here are a few additional tips for maximizing the impact of your LinkedIn page’s post-sharing strategy:
- Leverage hashtags – Include relevant hashtags in your shared posts to expand reach and help followers find related content.
- Give credit – If you share content from a specific profile, make sure to tag them using the @ symbol to give credit.
- Watch competitors – Take note of content and formats that perform well for competitor pages.
- Promote top posts – Consider boosting or promoting exceptionally high-performing posts to amplify engagement.
- Analyze data – Use page analytics to identify your best-performing types of shared content.
- Engage meaningfully – Respond to comments and questions on your shared posts when appropriate.
Execute your content sharing strategy for LinkedIn with consistency, care, and close attention to performance and engagement. The right balance and mix of shared content tailored to your audience can take your page’s impact to the next level.