LinkedIn Company Pages allow businesses and organizations to establish a presence on LinkedIn and connect with customers and employees. Company Pages have admin roles that allow designated users to manage and edit the page. As a company’s needs change over time, it may become necessary to change the admin user for the Company Page.
What is a LinkedIn Company Page admin?
The admin of a LinkedIn Company Page is the user who has full permissions to edit all aspects of the page. The admin can:
- Edit the Company Page description, logo, banner image, and other branding elements
- Publish updates and articles on behalf of the company
- Respond to comments and messages from followers
- Add Showcase Pages for the company’s products and services
- Analyze Page analytics and follower demographics
- Assign other admins and editor roles
The LinkedIn Company Page admin is a crucial role for managing the company’s presence on the platform. Typically, social media managers, marketing professionals, or HR personnel take on the admin role.
Why would you need to change the Page admin?
There are a few common scenarios that may require changing the LinkedIn Company Page admin:
- Job change or departure: If the current admin leaves the company or changes roles, they will need to be removed from the admin role.
- New social media manager: Bringing on a new employee to handle LinkedIn and social media will often warrant granting them admin access.
- Transition to a new team or provider: If social media management transitions to a new in-house team or agency partner, admin access can be granted to the appropriate new contacts.
- Security concerns: Removing an admin’s access may be necessary if the account becomes compromised or if there are concerns about inappropriate use.
Having a clear transition plan for the LinkedIn Company Page admin role when necessary reduces risk and maintains continuity in page management.
How many admins can a LinkedIn Company Page have?
LinkedIn allows Company Pages to have up to 50 admins at one time. There are no limits on how many times the admin can be changed.
Some key things to note about LinkedIn Page admins:
- There must be at least one admin at all times.
- All admins have equal permissions and controls for the page.
- The user who originally created the page is automatically granted permanent admin access.
- Admins can assign editor roles with more limited permissions.
In addition to multiple admins, LinkedIn Company Pages can have up to 25 editors who can help manage content and respond to followers under the main admin’s supervision. The admin maintains oversight and can remove editor access at any time.
How to change the LinkedIn Company Page admin
The process to change the LinkedIn Company Page admin depends on the current admin’s status:
Current admin is still active
If the current admin is still actively using their LinkedIn account, they have the ability to assign a new admin themselves:
- Log in to LinkedIn as the Page admin and go to the Company Page.
- Click Manage admin roles under the Admin Tools section.
- Enter the name, email address or profile URL of the user who will become the new admin.
- Click Assign to grant them admin permissions.
- Optional: The previous admin can remove themselves if they no longer wish to have access.
Current admin account is deactivated
If the current sole admin no longer uses their LinkedIn account, it’s best to reach out to LinkedIn Customer Service to request a change:
- Visit the LinkedIn Contact Us page and select Advertising & Company Pages > Manage Company Page.
- Provide details on why admin access needs to be changed.
- LinkedIn will review and transfer admin rights to an appropriate new user.
Page created under personal account
If the LinkedIn Company Page was created directly through a personal LinkedIn account, contact Customer Service to have the Page transferred to a proper Company Page:
- The new Company Page can then be managed under the company’s designated admins.
- The personal profile that created the initial page will no longer have access.
Best practices for LinkedIn Company Page admins
To keep LinkedIn Company Pages running smoothly, follow these admin best practices:
- Maintain accurate admin contact info in LinkedIn profiles.
- Designate at least two active admins for continuity.
- Remove old admins promptly when roles change.
- Agree on processes for creating content and engaging followers.
- Utilize LinkedIn analytics to guide the Company Page strategy.
- Establish company policies for acceptable use of the Company Page.
- Rotate the main admin role periodically for oversight.
Conclusion
Changing the LinkedIn Company Page admin is straightforward when the current admin is available to assign a new role. If that admin is unavailable, LinkedIn’s Customer Service team can assist with transferring the admin rights. Maintaining clear communication, utilizing multiple admins, and establishing policies can help ensure smooth management transitions for Company Pages over time.
