Can I create a LinkedIn business page without a personal account?

Quick Answer

Yes, you can create a LinkedIn business page without having a personal LinkedIn account. LinkedIn allows businesses to establish company pages separate from individual personal profiles. To set up a LinkedIn business page without a personal account, you need to have a valid business email address to verify your company.

Overview

LinkedIn is the world’s largest professional networking platform with over 722 million users worldwide as of April 2021. Having a LinkedIn presence is crucial for businesses today to establish brand awareness, attract talent, generate leads, and drive website traffic.

While individual users need personal accounts on LinkedIn to engage with the platform, companies can create separate LinkedIn business pages to represent themselves professionally. These company pages operate independently from any individual employee’s personal LinkedIn profile.

The key benefits of creating a LinkedIn business page include:

• Promote your products and services to LinkedIn’s large audience
• Establish your brand as an industry thought leader
• Showcase your company culture to attract top talent
• Generate leads through Company Page followers
• Share company news, events, and job openings
• Connect with customers and drive website traffic

With a LinkedIn Company Page, you can publish content, run Sponsored Content ads, communicate with followers through messaging, and analyze page analytics – all without needing a personal account.

Requirements for Creating a LinkedIn Business Page

To create a LinkedIn business page without a personal profile, you need:

• A business email address to verify your company (e.g. [email protected])
• Your company’s legal business name, telephone, and website URL
• A company logo image file
• Basic company information such as industry, company size, etc.

The business email does not need to match an existing LinkedIn profile. It will be used for administrative purposes to manage the Company Page.

You also need to decide which employee will be the administrator of the business page to post content and monitor messaging. They will not need a LinkedIn personal account.

Step-by-Step Guide

Follow these steps to create a LinkedIn business page without a personal account:

1. Go to LinkedIn Create Company Page or click “Create a Company Page” on LinkedIn’s homepage.
2. Enter your business email address (e.g. [email protected]). Click Continue.
3. Enter your company details:
   • Legal company name
   • Website URL
   • Company size
   • Industry
   • Company type (public, private, nonprofit, etc.)
   • Company headquarters location
4. Upload an official company logo that is at least 200×200 pixels. Square images work best.
5. Click “Create Company Page”.
6. Check your business email for a message from LinkedIn to verify and activate your page.
7. After clicking the activation link, your Company Page will be live. Customize your page by adding:
   • Cover image
   • About company description
   • Company locations
   • Job listings
   • Follow buttons
   • Analytics tracking code
8. Start posting content and engaging followers. Analyze page analytics to optimize performance.

Once your business page is verified and activated, you can manage all aspects without ever needing to link it to a personal LinkedIn profile.

Posting Content Without a Personal Account

Posting content is crucial for engaging your Company Page followers. Without a personal profile, there are a few options to post:

• As the admin, log in directly at LinkedIn.com/company-name (replace with your page)
• Install the LinkedIn Company Page Manager app
• Use social media management software like Hootsuite that connects to LinkedIn Company Pages
• Work with an agency or freelancer to post on your behalf from their LinkedIn account

The administrator can write posts, share articles, publish employee spotlights, and more to build an active presence. You have access to all Company Page analytics without needing a personal profile.

Limitations

While you can fully manage a LinkedIn business page without a personal account, there are some restrictions to be aware of:

• You cannot interact with other profiles or groups without a personal account
• Messaging works but is limited compared to personal accounts
• You won’t appear as an employee or share work history
• No access to full LinkedIn network beyond your followers

For the widest access to LinkedIn’s features, employees will still benefit from having their own individual profiles even if your company has an active business page.

Best Practices

Here are some top tips for maximizing your LinkedIn Company Page without a personal account:

• Completely fill out the About section with detailed company descriptions, locations, and employee statistics
• Regularly post a mix of relevant industry news, company updates, blog content, images, and videos
• Interact with followers by liking their comments and responding to messages
• Run Sponsored Content and Sponsored InMail ad campaigns to boost reach and leads
• Analyze Company Page analytics to refine your content and engagement strategy
• Publish employee spotlights showcasing team members
• List open job opportunities that link to your careers page

Conclusion

LinkedIn provides a powerful platform for companies to establish an online presence, highlight their brand, services, and culture, while generating leads and traffic. By creating and optimizing a Company Page, small businesses can benefit from LinkedIn without requiring owners or employees to have personal accounts. While individual profiles still have advantages, savvy administrators can maximize LinkedIn for their organization through an independent business page.