Yes, it is possible to embed a LinkedIn profile on a website or blog. LinkedIn offers a simple way to generate embed code that will display a preview of a LinkedIn profile on any website. This can be a great way to showcase credentials and experience to site visitors.
In this article, we’ll walk through everything you need to know about embedding LinkedIn profiles, including:
- The benefits of embedding a LinkedIn profile
- How to generate LinkedIn embed code
- Customizing the embedded profile
- Best practices for embedding LinkedIn profiles
Whether you want to embed your own LinkedIn profile or someone else’s, this guide will provide step-by-step instructions to get it done.
Benefits of Embedding a LinkedIn Profile
Here are some of the top reasons to consider embedding a LinkedIn profile on your site:
- Displays credentials and work history – A LinkedIn profile summarizes education, skills, experience and accomplishments. Displaying it provides credibility.
- Professional way to showcase expertise – An embedded profile looks more robust and professional than simply linking to a LinkedIn profile.
- Engages website visitors – Visitors can click through to view the full LinkedIn profile and make connections.
- Easy to embed – LinkedIn provides simple embed code to copy and paste onto blogs or websites. No technical expertise required.
- Customizable appearance – The embedded profile can be customized to match a site’s visual style.
- Mobile responsive – Embedded profiles look great on all devices and screen sizes.
For individuals such as consultants, coaches and freelancers, an embedded LinkedIn profile can be a great tool for demonstrating credentials to prospective clients.
For companies, displaying employee profiles provides a level of transparency and showcases team members’ skills.
How to Generate LinkedIn Embed Code
Embedding a LinkedIn profile is simple to do in just a few steps:
- Go to the LinkedIn profile you want to embed.
- Click on the “More” dropdown menu in the top right and select “Embed profile”.
- On the Embed Profile popup, choose the settings you want and click the Copy code button.
- Paste the copied embed code on your website or blog where you want the profile to appear.
When the page loads, a preview of the LinkedIn profile will be displayed without having to leave the site.
The embed code will look something like this:
<div class="LI-profile-badge" data-version="v1" data-size="medium" data-locale="en_US" data-type="vertical" data-theme="light" data-vanity="johnsmith"></div> <script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js"></script>
Where it says “johnsmith” in the code, this would be replaced by the custom LinkedIn URL of the profile you want to embed.
The profile preview loads asynchronously so it doesn’t slow down your website. Visitors can also click through to view the full profile on LinkedIn.
Customizing the Embedded Profile
When generating the embed code, you have several options to customize the appearance:
- Size – Select small, medium or large profile preview.
- Theme – Choose light or dark color theme.
- Layout – Display as vertical or horizontal.
- Cover photo – Show or hide the cover image.
- CTA button – Include or exclude call-to-action button.
The profile preview displays the profile photo, name, headline, location, connections and followers.
For best results, test different profile sizes and layouts on your site before publishing live. The medium rectangular layout often works well on blogs and websites.
Best Practices for Embedding Profiles
Here are some best practices to follow when embedding a LinkedIn profile:
- Get permission first – Always get consent before embedding someone else’s profile.
- Pick strategically – Choose team members with impressive credentials to showcase.
- Location matters – Position near relevant content for context.
- Optimize spacing – Allow sufficient padding around the embedded profile.
- Use sparingly – One or two profiles per page or post is ideal.
- Keep it current – If employees leave, remove their embedded profiles.
- Add the embed code to your CMS – Don’t manually add it on each page.
- Avoid slow load times – Keep page sizes reasonable to prevent lag.
- Monitor performance – Check that the embedded profile loads quickly.
By following these best practices, you can seamlessly integrate LinkedIn profiles in a way that engages visitors and enhances your site’s content.
Conclusion
Embedding LinkedIn profiles provides a simple yet powerful way to tap into the professional credibility and influence of LinkedIn.
With customizable embed code, you can integrate profile previews that align with your site’s visual style and complement your content.
So whether you’re looking to showcase thought leadership, employee expertise or simply establish trust, consider adding embedded LinkedIn profiles to your digital presence.
Example Embedded Profile
Here is an example of an embedded LinkedIn profile preview:
This displays a preview of a sample LinkedIn profile in a horizontal layout using the dark color theme. Visitors can click on the name or photo to view the full profile.
Frequently Asked Questions
Here are answers to some common questions about embedding LinkedIn profiles:
Does embedding a profile require permission?
Yes, you should always get consent before embedding someone else’s LinkedIn profile. However, you don’t need permission to embed your own profile.
Can I customize the appearance of the embedded profile?
Yes, when generating the embed code you can customize the size, theme, layout and other elements to match your site’s design.
Will the embedded profile stay updated if the LinkedIn profile changes?
Yes, the embedded profile preview will automatically reflect any changes made to the LinkedIn profile like the photo, headline or work experience.
What’s the best way to embed multiple LinkedIn profiles on one page?
The best approach is to add each profile embed code separately wherever you want them to display. Limit to 1 or 2 per page for best results.
Can I embed a LinkedIn profile on WordPress sites?
Yes, you can embed a LinkedIn profile preview on WordPress sites by adding the embed code to a page or post. Use the text widget if adding it to a sidebar.
Will the embedded profile count towards my LinkedIn profile views?
Yes, views of the embedded profile preview will count as profile views on LinkedIn and contribute to your overall profile statistics.
Embed Code Examples
Here are some examples of LinkedIn profile embed code with different configurations:
Small vertical profile with CTA button
<div class="LI-profile-badge" data-version="v1" data-size="small" data-locale="en_US" data-type="vertical" data-theme="light" data-vanity="johnsmith" data-cta="true"> </div> <script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js"></script>
Medium horizontal profile without CTA button
<div class="LI-profile-badge" data-version="v1" data-size="medium" data-locale="en_US" data-type="horizontal" data-theme="dark" data-vanity="janedoe" data-cta="false"> </div> <script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js"></script>
Large vertical profile with cover photo
<div class="LI-profile-badge" data-version="v1" data-size="large" data-locale="en_US" data-type="vertical" data-theme="light" data-vanity="johnsmith" data-cover-photo="true"> </div> <script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js"></script>
You can mix and match these settings to get the customized LinkedIn profile embed code you need.
Summary
– Embedding LinkedIn profiles provides a quick way to showcase credentials and expertise.
– Customizable embed code makes it easy to match the visual style of your site.
– Profile views of the embedded preview contribute to LinkedIn profile statistics.
– Always get consent before embedding someone else’s profile.
– Position embedded profiles near relevant content for maximum impact.
Conclusion
With LinkedIn continuing to grow as the world’s largest professional networking platform, leveraging LinkedIn’s embeddable profile previews can be a strategic move for your website.
Ensuring the embedded profiles are positioned in a thoughtful manner and customized to complement your brand, they can lend credibility and trust that text alone sometimes cannot convey.
So if you’re looking to tap into the power of LinkedIn without sending visitors away from your site, implementing embeddable profiles is a user-friendly option worth exploring.
