Yes, you can embed a video in a LinkedIn post. LinkedIn allows you to enhance your posts with rich media like videos, images, slides and more. Embedding a video in your LinkedIn posts can be an effective way to make your content more engaging and shareable.
Quick Answers
Here are quick answers to some common questions about embedding video in LinkedIn posts:
- What types of videos can I embed? You can embed videos from YouTube, Vimeo, Loom, Wistia, and other platforms.
- How do I embed a video? Click the media icon when creating a post, paste the video URL and LinkedIn will automatically embed it.
- Does embedded video count against character count? No, embedded videos do not count against the 1300 character limit.
- Can I embed video on mobile? Yes, you can embed videos when creating posts on LinkedIn’s mobile app.
- Do embedded videos play automatically? No, the user has to click play to view the video.
Benefits of Embedding Video in LinkedIn
Here are some of the benefits of using embedded video in your LinkedIn content strategy:
- Increased engagement – Posts with video generate more comments and shares than text-only posts.
- Improved storytelling – Video allows you to demonstrate products, show company culture, or deliver information in a more compelling way.
- Higher reach – Videos drive more impressions as they catch the viewer’s attention.
- Better conversion – Viewers retain more information from video content, improving conversion rates.
- SEO value – Embedded videos can improve your LinkedIn SEO as search engines crawl the content.
How to Embed a YouTube Video in a LinkedIn Post
Embedding a YouTube video in a LinkedIn post is easy to do:
- When creating a new LinkedIn post, click the media icon (it looks like a plus sign inside a box).
- Select the “Video” tab.
- Paste the full YouTube video URL into the box.
- LinkedIn will automatically embed the video preview.
- You can adjust sizing and placement options as needed.
- Add your text, hashtags, tags, etc. and publish the post as normal.
The video will now be embedded and playable directly within your LinkedIn post. Users can press play to watch it without leaving LinkedIn.
How to Embed a Vimeo Video in a LinkedIn Post
To embed a Vimeo video in a LinkedIn post:
- Create a new LinkedIn post and click the media icon.
- Go to the “Video” tab.
- Copy and paste the Vimeo video URL into the box.
- LinkedIn will automatically embed the Vimeo video preview.
- Adjust sizing and placement as needed.
- Add text, tags, etc. and publish your post.
The Vimeo video will now play directly within your LinkedIn feed without requiring viewers to leave the site.
Best Practices for Embedded Video on LinkedIn
Follow these best practices when embedding video in LinkedIn posts for the best results:
- Keep videos short – 1-2 minutes maximum.
- Add a compelling title and description.
- Customize preview image to showcase something eye-catching.
- Caption your video for accessibility.
- Use an external URL to drive traffic to your site.
- Include a strong call-to-action.
- Analyze results and optimize over time.
Ideal Video Types for LinkedIn
Consider using these video types to engage your LinkedIn audience:
- Expert interviews and talks
- Product demos
- Customer testimonials
- Behind-the-scenes company videos
- Educational and how-to tutorials
- Event recordings
- Animated explainer videos
LinkedIn Video Specifications
LinkedIn supports embedding videos from most major platforms. Here are key specs to be aware of:
Video Provider | Max Length | Max File Size |
---|---|---|
YouTube | No limit | No limit |
Vimeo | 500MB | 5GB |
Loom | No limit | No limit |
Wistia | No limit | No limit |
Troubleshooting Embedded Video on LinkedIn
Here are some common troubleshooting tips for fixing issues with embedded video:
- Try re-uploading the video file or using a different host provider.
- Double check that the privacy settings allow for public embedding.
- Make sure the video URL is not abbreviated – use the full URL.
- Confirm the video file type and size are within LinkedIn’s limits.
- Try editing the post and re-embedding the video from scratch.
- If issues persist, contact LinkedIn or the video host provider support.
Conclusion
Embedding engaging video content directly into your LinkedIn posts is a highly effective way to capture attention, convey information visually, and drive better results from your content. With LinkedIn’s user-friendly tools for embedding from leading video platforms, it’s simple to add rich multimedia when publishing posts and articles. By following best practices, optimizing for the LinkedIn audience, and troubleshooting issues as needed, video can become a powerful part of your LinkedIn content marketing strategy.