Yes, it is possible to schedule a LinkedIn video post for a future date and time on both desktop and mobile. LinkedIn added video posting and scheduling options in 2020 to make it easier for users to share video content with their networks.
What are the benefits of scheduling LinkedIn video posts?
There are several advantages to scheduling LinkedIn video posts in advance:
- Plan content in advance for an organized social media calendar. Scheduling ahead of time allows you to strategize and create a steady stream of content.
- Post at optimal times when your audience is most engaged. Scheduling lets you post videos during peak hours for visibility.
- Save time by planning posts in batches. You can set up multiple videos to auto-publish over weeks or months.
- Ensure post consistency if you have limited availability. Scheduling keeps your feed populated if you are away or too busy to post.
- Avoid publishing mistakes by reviewing before posts go live. Scheduling gives you a chance to double-check videos before publishing.
In summary, scheduling LinkedIn video posts allows for more thoughtful preparation, posting during ideal engagement windows, and publishing consistency for your target audience.
How to schedule a video post on LinkedIn desktop
Follow these steps to schedule a video post on the LinkedIn desktop site:
- Click the “Write an article” button on your LinkedIn homepage. This opens the posting window.
- Upload your video file by dragging and dropping it into the posting window or clicking the video icon to select a file.
- The video will take a few moments to process before giving you the post options.
- Fill out the main post details like title, description, tags, etc. Make sure the post visibility is set to “Public” if you want all your connections to see it.
- Click the calendar icon next to “Post” to schedule your video.
- Choose your ideal date and time for the video to publish. You can schedule it out weeks or months in advance.
- Click “Done” to confirm the scheduled post and publish on the selected date/time.
Once scheduled, your video post will be visible under the “Scheduled” tab on your LinkedIn profile. You can make edits to the post any time before it publishes.
How to schedule a video post on the LinkedIn mobile app
Here are the steps to schedule a video post on the LinkedIn app for iOS or Android:
- Tap the “Post” button at the top of your LinkedIn app homepage. This opens the post composer.
- Tap the video icon and select your video file to upload it.
- Edit the video post details like title, description, hashtags, etc. Make sure the visibility is set to “Public.”
- Tap “Schedule” below your post text.
- Choose the date and time to publish the post. You can schedule it weeks or months in advance if desired.
- Tap “Confirm” to schedule your video post.
- Tap “Preview” to double check your scheduled video post before the publish time.
The scheduled video post will display under the “Scheduled” section in your LinkedIn app profile. You can still make changes to the content before it goes live.
Tips for scheduling successful LinkedIn video posts
To maximize the impact of your scheduled LinkedIn video posts, keep these tips in mind:
- Optimize videos for mobile viewing since most LinkedIn engagement happens on mobile.
- Use eye-catching preview image thumbnails to encourage clicks.
- Keep videos short, under 2 minutes is ideal. Lengthy videos see high drop-off rates.
- Post at mid-week during mornings or lunch hours when engagement peaks.
- Use captions not only for accessibility but also to boost views and understanding.
- Ask open-ended questions in the post caption to spark discussion.
- Follow up by replying to comments and monitoring post analytics.
Scheduling your video content on LinkedIn is a great way to save time, organize an editorial calendar, and expand your reach. By following these best practices, your videos are sure to attract more meaningful engagement and views from your target audience members.
Common issues and solutions when scheduling LinkedIn video posts
While scheduling LinkedIn video posts is fairly straightforward, you may encounter a few common issues like:
- Processing delays – Try compressing large video files or optimizing the resolution before uploading.
- Incorrect publish times – Double check time zones to ensure your post goes live at the intended time.
- Video not showing in feed – Verify the post visibility settings and be sure to click “Done” to confirm scheduling.
- Can’t find draft post – Check under the “Scheduled” tab in your profile to locate and edit.
- Changes not saving – Refresh the page and double check saved changes before exiting.
If issues persist, you can contact LinkedIn support through the LinkedIn Help Center for troubleshooting. Scheduling posts with ample lead time also gives you a buffer in case of technical difficulties.
Conclusion
Scheduling video posts on LinkedIn is a smart way to plan ahead, save time, and extend your reach consistently. Both desktop and mobile scheduling options make it simple to target peak engagement times for your audience. Optimizing your video content and scheduling best practices can lead to more post views, comments, and shares.