Can I see who viewed my company page on LinkedIn?

LinkedIn is a popular professional networking platform used by over 740 million members worldwide. Many companies and organizations have company pages on LinkedIn to establish their digital presence, attract talent, engage with customers, and build brand awareness. A common question that comes up for those managing these company pages is whether it’s possible to see who has viewed the company’s LinkedIn page.

The short answer is yes, it is possible to see some information about visitors to your LinkedIn company page with LinkedIn’s analytics tools. However, the data available is limited compared to the visitor analytics available for websites. On LinkedIn, you can see aggregate data about your page visitors, but you can’t see identifying information about individual visitors.

What Visitor Data is Available for LinkedIn Company Pages?

LinkedIn provides two main analytics tools to help company page managers understand traffic to their pages – LinkedIn Page Insights and LinkedIn Analytics. Here are some of the key visitor metrics you can access with these tools:

Page Insights

– Total page views – The total number of times your company page has been viewed over a selected date range. This includes repeat views.

– Unique page views – The number of people who have viewed your page over a date range. This avoids repeat views by the same person.

– Follower growth – How many new followers you’ve gained over a time period.

– Top content – Your most viewed and engaged with updates and articles.

LinkedIn Analytics

– Demographics – Aggregate data about your page viewers’ job titles, companies, locations, industries, etc.

– Traffic sources – Where visitors are coming from – LinkedIn search, shared content, emails, other websites, etc.

– Visitors by time – When your page gets viewed the most – days, weeks, months.

So in summary, you can see aggregate demographic data about who is visiting your company page and analyze overall traffic patterns. However, LinkedIn does not provide any personally identifying information about individual visitors to your page.

Why Doesn’t LinkedIn Show Individual Visitors?

LinkedIn limits company page visitor data to protect user privacy. Here are a few reasons why LinkedIn doesn’t allow page admins to see identifying details about individual visitors:

– Privacy – Members don’t expect their LinkedIn browsing history to be visible to others. This expectation of privacy is part of LinkedIn’s user agreement.

– Avoid misuse – If individual visitors were identifiable, some page admins may misuse that information for unwanted marketing outreach or communication.

– Security – Keeping individual user identities private also enhances security and avoids issues like profiling or tracking.

– Parity – No LinkedIn member can see who specifically views their personal profile either. Keeping company pages the same avoids an uneven playing field.

So in short, while LinkedIn provides useful aggregate analytics, identifying individual visitors would create privacy issues and go against expectations on the platform.

What Are Some Workarounds?

While you can’t see exactly who is visiting your LinkedIn company page, there are some workarounds to potentially identify engaged visitors:

– Watch for followers – If someone follows your company after viewing your page, there’s a good chance they came from your page.

– Notice employees – Keep an eye out for visits from employees of target companies or accounts. Their visit may indicate broader interest from that organization.

– Check content shares – When someone shares or interacts with your content, you’ll be able to see their name and profile information.

– Look for spikes – If you get traffic spikes from certain companies or regions, you may be able to deduce interested parties.

– Offer gated content – By putting assets like whitepapers or reports behind a contact form, you can directly identify some visitors through the information they provide to access content.

So while you can’t see individual visitors directly, there are ways to make educated guesses or identify segments of engaged visitors from page activity.

What About LinkedIn Sales Navigator?

LinkedIn Sales Navigator is LinkedIn’s premium sales tool. It provides additional LinkedIn data and features to help sales teams identify prospects, build relationships, and boost engagement.

Upgraded Sales Navigator accounts offer a Company Page Visitors feature that shows more details about visitors to your LinkedIn company pages, including:

– Individual names for recent visitors from target accounts

– Department, title, location, and other details for visitor names provided

– Conversation starters and relationship maps to help connect with visitors

So with Sales Navigator Company Page Visitors, you can identify individual visitors from accounts you specify. However, this is limited to target accounts, not all page visitors. And you must have one of the Sales Navigator premium account types.

Third Party LinkedIn Visitor Tracking Tools

While native LinkedIn tools don’t identify individual company page visitors, there are some external tools that can provide more visitor data by integrating with LinkedIn. Some of these include:

– Hexar.io – Tracks company page visitors and notifies you when key accounts visit your page. Also provides visitor analytics.

– Leadfeeder – Identifies visiting companies and key contact details. Integrates visit data with your CRM.

– NinjaOutreach – Views full visitor profiles and tracks engagement over time. Syncs data with your CRM.

– SearchPlayer – Real-time alerts when target accounts visit your page. Visitor behavior tracking.

However, these tools have limitations too, such as:

– Only tracking identified or logged-in visitors

– Limited profile data provided

– No access to full visiting history and behaviors

– Requires Visitor Analytics permission from visitors

So if exploring an external solution, carefully evaluate which LinkedIn data points they can access compared to Sales Navigator. Make sure they align with your goals and comply with LinkedIn’s terms of use.

Guidelines for Monitoring LinkedIn Visitors

If you decide to utilize LinkedIn visitor analytics through built-in tools or third party services, here are some guidelines to follow:

– Only target individual outreach in an ethical, transparent way that respects privacy. Don’t spam or harass visitors.

– Focus on business objectives and needs. Don’t get distracted by visitor data that doesn’t align with core goals.

– Use visitor details to personalize and add context, not as a creepy way to say “I see you visited me!”

– Make outbound messaging useful, relevant and respectful. Provide value instead of aggressive sales pitches.

– Follow all LinkedIn terms of service and visitor tracking permissions closely to avoid issues.

The most important takeaway is to use LinkedIn visitor data ethically and focus on value-driven engagement. With the right approach, visitor analytics can fuel improved relationship building without invading privacy.

Conclusion

Being able to identify LinkedIn company page visitors provides valuable insight that can improve engagement, lead generation and sales enablement. While native LinkedIn tools offer limited visitor analytics, Sales Navigator and third party tools unlock more specific visitor data for subscribed accounts.

However, visitor identification should be used carefully, focusing on enhancing relationships and engagement instead of tracking people. By pairing these tools with solid outreach principles, you can turn LinkedIn visitor insights into more quality conversions. Just be transparent, deliver value, and always respect privacy as you integrate visitor data into your LinkedIn strategy.

This table summarizes what types of LinkedIn company page visitor data is available through different tool options.