Quick Answer
Yes, you can include both a picture and a link in the same LinkedIn post. LinkedIn allows you to add visual media like images, videos, and documents to your posts, in addition to hyperlinks. This is a great way to make your posts more engaging and provide additional context.
When creating your post, simply click the “Add a photo” icon to upload an image from your computer or take a new photo directly within LinkedIn. You can then insert a hyperlink by highlighting the text you want to link and clicking the chain icon above the text editor.
Including Pictures in Your LinkedIn Posts
Adding visual elements to your LinkedIn posts can help them stand out in users’ feeds and better communicate your message. Follow these tips when including pictures:
- Choose high-quality, eye-catching images that are relevant to your post’s topic. Make sure you have the rights to use the image.
- Insert images that are at least 550 pixels wide for optimal display. Larger is better.
- Place images in logical spots within your posts to break up blocks of text.
- Use captions or short descriptions below images to provide context.
- Edit or crop images as needed to improve framing, eliminate distractions, etc.
- Experiment with different image placements to see what performs well with your audience.
LinkedIn supports common image types like JPG, PNG, and GIF. You can upload images directly from your computer or take new ones using LinkedIn’s built-in camera. For best results, aim for high-resolution photos that really showcase what you want viewers to see.
Tips for Taking Great Photos for LinkedIn
If you want to take new photos directly within the LinkedIn post editor, keep these tips in mind:
– Use adequate lighting. Natural daylight works best. Avoid shadows and backlighting.
– Frame the subject crisply and avoid busy backgrounds. Get close enough to cut out extra details.
– Shoot horizontal photos optimized for computer screens. Vertical shots also work but may have extra space around them.
– Capture high-resolution images with a digital camera or recent smartphone. Many phone cameras shoot 12+ megapixel photos by default.
– Adjust the camera height to the subject’s level. Shoot head-on for professional looking portraits.
– Take candid shots of people for more natural facial expressions and body language. Catch them in action when possible.
– Use grids, guides, and the rule of thirds for balanced compositions. But don’t be afraid to break design “rules” intentionally too.
– Edit images afterwards using apps like Photoshop Express to crop, adjust lighting, or make other tweaks as desired.
With practice and these tips, you can quickly snap quality photos to include with your LinkedIn posts in just about any environment or location.
Adding Hyperlinks
In addition to visual media, links are a key component of many LinkedIn posts. Links allow you to connect to outside resources, cite sources, drive traffic, and provide more value for your audience. Here are some best practices for using links effectively:
- Link out to landing pages, articles, data sources, and other authoritative or educational sites.
- Use keywords or phrases that accurately describe the page you’re linking to as the anchor text.
- Link to resources mentioned in the post so readers can easily learn more.
- Place links on relevant keywords and phrases to optimize for SEO.
- Only link each unique page once within a given post.
- Use UTMs or other tracking parameters on links to monitor performance.
- Make sure linked sites are trustworthy and functional before publishing your post.
To insert links in the LinkedIn post editor, simply highlight the text you want hyperlinked and click the chain icon above. This will open a window to enter the target URL.
Examples of Helpful Links to Include
Here are some examples of types of links that provide value in LinkedIn posts:
– Links to a company’s latest ebook, whitepaper, or case study
– Links to in-depth blog content with more details on the post topic
– Links to videos that show a product demo or tutorial
– Links to an author’s expertise profile or portfolio
– Links to recent news articles or data sources referenced
– Links to related products, services, deals, or events
– Links to the company website or specific landing pages
Essentially any external page that is highly relevant and could interest your target audience is fair game. Just make sure it’s truly complementary to the surrounding post content.
Putting It All Together
When adding both images and links, you want the post to flow logically and lead the viewer from one element to the next. Arrange the pieces for maximum impact.
Follow these tips for seamless integration:
- Use images to break up long blocks of text for easier reading.
- Introduce images and explain their significance before adding them.
- Hyperlink text that references the topic of, or is covered in, the linked resource.
- Add images and links near related text for clear associations.
- Use captions or labels below images to guide viewers.
- Ensure transitions between images, links, and text are smooth.
- Order elements purposefully rather than randomly.
Execute properly, and the images and links will work cohesively to boost engagement and get your linked resources clicked.
Here is an example post structure integrating both visual and hyperlinked elements:
Introduction paragraph explaining the post and why it matters.
A few paragraphs elaborating on the topic and ideas presented in the image above.
According to [insert hyperlinked source], [insert claim supported by linked data].
[Insert example image]
More on how the concepts tied to the visual relate to the topic at hand. Link out to a case study [insert hyperlink] showing these concepts in action.
[Continue post content]
Wrap-up summary and call-to-action paragraph. Provide links to [landing page], [contact page], etc.
Best Practices Summary
In summary, including both images and links in your LinkedIn posts is an impactful way to improve engagement and views. To recap:
- Choose high quality, relevant images that aid your message.
- Link to authoritative sources and useful resources.
- Break up blocks of text with well-placed images.
- Hyperlink keywords and phrases to link targets.
- Use captions and transitions to tie elements together.
- Sequence images and links in logical order.
With practice, you can adeptly integrate visual media and hyperlinks to maximize the appeal and effectiveness of your LinkedIn content.
Conclusion
Yes, LinkedIn’s post editor makes it simple to include both images and hyperlinks in the same post. Visually compelling and practically helpful posts that link out to valuable resources and sites tend to gain more traction. Take advantage of both types of elements, but be sure they work cohesively to enhance your message rather than detract or confuse. Arrange media and links strategically for optimal impact. Integrating great imagery and hyperlinks takes your LinkedIn content to the next level.