LinkedIn’s logo and wordmark are valuable trademarks that represent LinkedIn’s brand globally. As such, LinkedIn has guidelines around how third parties, including members, can use their logo and wordmark. Here is a quick overview of when and how you can use LinkedIn’s logo:
Using the LinkedIn Logo on Your Profile
You may use the official LinkedIn logo on your LinkedIn profile to signify that you have a presence on LinkedIn. However, you must use the logo exactly as provided by LinkedIn with no modifications. The logo should also link to your LinkedIn public profile page.
Things to Know
- Use the official blue LinkedIn logo
- Do not modify the logo in any way
- Link the logo to your public LinkedIn profile
- Do not use the logo excessively or redundantly on your profile
Using the LinkedIn Logo on Your Company Page
Companies and organizations with a LinkedIn Company Page may also use the official LinkedIn logo on their Company Page. Again, the logo must be used exactly as provided without any changes. It should also link to the Company’s LinkedIn page.
Things to Know
- Only use the logo on your Company Page, not externally
- Do not modify the logo in any way
- Link the logo to your Company Page
- Do not use the logo excessively on your Page
Using the LinkedIn Logo on Your Website
You may use the LinkedIn logo on your own website as part of social media links or buttons. However, there are strict guidelines around how the logo may be used in this situation:
- The logo can only be used next to other social media logos
- It must link to your company/personal LinkedIn presence
- It should be distinguishable from other logos
- You cannot modify the logo in any way
- The logo must adhere to LinkedIn’s color standards
Things to Know
- Only use the logo as part of social media links/buttons
- Do not modify or alter the logo
- Link the logo to your LinkedIn profile/page
- Follow LinkedIn’s guidelines for color usage
Using the LinkedIn Logo in Marketing Materials
In general, you should not use the LinkedIn logo in any marketing materials, advertisements, or promotions without express permission from LinkedIn. LinkedIn is very protective of its brand and how the logo is used in external media.
Things to Know
- Do not use the logo in any marketing materials without permission
- Do not imply endorsement or partnership without permission
- Assume you cannot use the logo for promotional purposes
- Contact LinkedIn for exceptions or special requests
Using the LinkedIn Logo in Publications
You should not use or display the LinkedIn logo in books, magazines, newspapers, and other publications without permission from LinkedIn. Special exceptions may be made for news reporting, but you should confirm guidelines with LinkedIn.
Things to Know
- Do not publish the logo without permission from LinkedIn
- Exceptions may be made for news reporting
- Confirm any exceptions to the policy with LinkedIn
Always Follow LinkedIn’s Logo Guidelines
If you want to use the LinkedIn logo, be sure to consult LinkedIn’s full logo usage guidelines which provide details on color, size, placement, and more. Some key universal rules include:
- Never modify or recreate the logo
- Always link the logo to your LinkedIn presence
- Never imply partnership or endorsement from LinkedIn
- Follow all guidelines for color and size
LinkedIn is very protective of its logo, so think twice before using it externally and proceed with caution. When in doubt, request permission directly from LinkedIn to avoid any issues.
Conclusion
In summary, you may generally use the official LinkedIn logo in a few specific instances like on your LinkedIn profile or company page. However, external usage – like on websites, in marketing materials, or in publications – is heavily restricted and requires LinkedIn’s direct permission in most cases. Always follow LinkedIn’s official logo guidelines closely and request permission where needed to stay compliant.
Frequently Asked Questions
Can I use the LinkedIn logo on promotional products or merchandise?
No, you cannot use the LinkedIn logo on any promotional products, merchandise, or swag without express permission from LinkedIn. This includes things like t-shirts, mugs, banners, and more. LinkedIn is very protective of its brand, so you should assume you cannot use the logo for this purpose unless LinkedIn has authorized it.
What if I want to use the logo in my mobile app?
Using the LinkedIn logo in any mobile applications requires direct approval from LinkedIn ahead of time. You’ll need to apply for a license from LinkedIn to use their logo and branding in a mobile app environment. Expect that LinkedIn will want to review and approve any usage within your app as well.
Can I reference LinkedIn without showing the logo?
Yes, you can reference LinkedIn in written form without displaying the logo, as long as it does not falsely imply endorsement or partnership. For example, you can say “Find me on LinkedIn” or “Follow us on LinkedIn.” Just don’t use the logo itself without meeting LinkedIn’s guidelines.
What are the approved LinkedIn logo colors?
LinkedIn has specific logo standards when it comes to color. The primary logo color is LinkedIn Blue, with RBG values of R0, G119, B181 and hex code #0077B5. A white version of the logo may be used when needed for contrast. No other colors are permitted without approval.
| Color | RGB | Hex Code |
|---|---|---|
| LinkedIn Blue | R0, G119, B181 | #0077B5 |
| LinkedIn White | R255, G255, B255 | #FFFFFF |
What are the minimum size requirements for the LinkedIn logo?
To maintain quality and visibility, LinkedIn imposes minimum size requirements when using their logo:
- Print minimum width is 0.75 inches
- Digital minimum width is 60 pixels
- Mobile minimum width is 45 pixels
There are no maximum size limits, but use good judgement when sizing the logo so it looks proportionate.
Can I alter or modify the LinkedIn logo in any way?
No, you should never modify or alter the LinkedIn logo in any way, shape or form. This includes changing colors, reshaping, animating, or adding text/graphics. You must use the logo assets exactly as provided by LinkedIn. The only exception is resizing while maintaining proper minimum size.
What if I have additional questions about using the logo?
If you have any other questions about using the LinkedIn logo, you can contact LinkedIn directly through their website to ask for clarification or submit a special request. LinkedIn’s logo usage policy covers most common uses cases, but unique situations may warrant a specific exception.