LinkedIn is the world’s largest professional network with over 722 million members. As a platform built to connect professionals, LinkedIn offers many opportunities for businesses and brands to establish their presence and connect with potential customers.
One of the main ways businesses create visibility on LinkedIn is through Company Pages. These allow brands to showcase information about their company, products/services, jobs, culture and more. Company Pages also enable businesses to engage with LinkedIn members by sharing content and hosting discussions.
A key metric many Company Page admins pay attention to is how many people are viewing their pages. This raises an important question – can you see who is viewing your LinkedIn Company Page?
Can LinkedIn Company Pages see who viewed their page?
The simple answer is no, LinkedIn does not allow Company Page admins to see the identities of everyone who views their pages. Unlike some other social networks, LinkedIn intentionally limits page analytics to protect member privacy.
Instead of showing individual viewer names or profiles, LinkedIn Company Pages can only access anonymous, aggregated data on their page visitors within the Page Analytics feature. Here’s an overview of the page viewer information available:
- Total page views – The number of times your Company Page was viewed over a selected date range.
- Industry/function/seniority of viewers -Percentage of viewers by their industry, job function and seniority level (entry-level, manager, director, etc).
- Geographic location – Percentage of page views by country.
- Sources of traffic – Percentage of views generated by search engines, LinkedIn feeds, referrals, etc.
- Most viewed content – Your Company Page posts ranked by viewer engagement.
- Follower growth – Changes in your number of Company Page followers over time.
So in summary, while LinkedIn Company Pages can access insightful metrics about their page traffic and audience makeup, they cannot identify individual members who have viewed or interacted with their pages.
Why doesn’t LinkedIn allow pages to see who viewed them?
LinkedIn designed their platform to balance useful analytics for companies/brands while protecting member privacy. Here are some reasons why LinkedIn decided not to allow Company Pages to see individual viewers:
- Privacy – Members expect anonymity as they browse pages and make professional connections. Being identifiable could make people uneasy.
- Prevent misuse – Individual viewer data could potentially be misused by some companies to excessively target or market to people.
- Fairness – Individuals have no control over whether a company tracks their personal page views, which may seem invasive.
- Reduced litigation risk – Limiting data access simplifies privacy compliance and reduces risks around data practices.
While it may be tempting for brands to want to know exactly who is looking at their pages, LinkedIn prioritizes setting clear boundaries around member data access and usage.
What visitor information is available to regular member profiles?
Unlike Company Pages, regular LinkedIn member profiles do not have access to any data on who has viewed their profiles. This strict privacy approach also applies to Premium account holders and Sales Navigator users.
The profile view data that regular members can access is limited to:
- Profile views – Total number of times your profile was viewed in last 90 days.
- Post views – Total number of times your posts were seen by others.
- Search appearances – How many times you appeared in search results.
So regular LinkedIn profiles have no way to look up the names or identities of members who viewed their profiles. Viewer anonymity is maintained across the platform for personal profiles and Company Pages.
What sites allow seeing who viewed your page?
While LinkedIn restricts page viewer data access, some other social media and web platforms do permit seeing who interacted with your pages and content:
Facebook Pages let admins download a detailed Excel file showing data on all users who engaged with their page content over a selected date period. The file contains each person’s name, actions taken, demographic info, and more. This allows page owners to view identities of everyone who followed, liked, commented, shared, viewed, etc.
Instagram only shows total counts of profile/post viewers. However, business accounts can pay to promote a post into user feeds, then view analytics on everyone who saw or tapped on the sponsored content.
Twitter allows viewing the identities of users who interacted with your tweets through likes, retweets, replies, etc. Twitter’s paid analytics services also can track logged-in users who view your profile or click tweet links.
Youtube
In Youtube Analytics, creators can access data on viewers’ locations, demographics, watch time metrics and traffic sources – but not viewer identities. Youtube tracks all logged-in viewers across pages.
Blogs/Websites
Sites like WordPress and Wix allow site owners to install tracking plugins that record visitor IPs and generate basic analytics on views, traffic sources, locations, etc. Cookies provide more detailed tracking of site visitors over time.
Google Analytics
All websites can implement Google Analytics for robust, granular data on all visitor actions – clicks, page views, locations, sources, etc. While not linked to identities, the volume of data gives deep behavioral insights.
Should LinkedIn reconsider their policy?
LinkedIn’s strict approach to limiting Company Page viewer data does upset some brands who want deeper analytics. It prevents them from retargeting site visitors or tailoring communications to those interested enough to view.
However, loosening restrictions could alienate many members concerned about privacy intrusions. It may also substantially complicate privacy policies and compliance requirements.
Ultimately the loss of trust and goodwill from members likely outweighs any marketing gains brands could achieve from broader access to viewer identities and actions. Maintaining strong data protection principles helps provide reassurance that your activity on LinkedIn will remain anonymous.
Conclusion
LinkedIn prioritizes keeping its 740+ million members’ data private as they network and interact. This means restricting Company Pages from seeing who specifically is viewing their pages. While some metrics are provided to pages, individual viewer identities remain protected.
Regular member profiles have even less data access about their page visitors. Across the platform, LinkedIn has deliberately chosen to limit analytics to preserve user anonymity and prevent misuse of data.
For companies wanting deeper insights into interested prospects, using promoted content and lead generation forms may offer a compromise, letting brands engage interested viewers who voluntarily convert into identified leads.
But in terms of unchecked monitoring of platform users, LinkedIn has drawn ethical lines designed to keep control in the hands of members. For most professionals, not having to wonder who might be tracking their networking activity allows greater comfort and confidence interacting on LinkedIn.