LinkedIn company pages have the ability to like and react to posts in the LinkedIn feed, just like individual member profiles. When a company page likes or reacts to a post, it will show up in the same way as if an individual had liked or reacted to the post. This allows company pages to engage with content and demonstrate their preferences to their followers.
What types of posts can a LinkedIn company page like or react to?
LinkedIn company pages can like or react to any public post that appears in their feed or search results. This includes posts made by:
- Individual member profiles
- Other company pages
- Groups
- Influencers
- Sponsored content
Essentially, if the post is public and viewable by the company page, then they have the ability to like or react to it. Liking and reacting is a simple yet effective way for company pages to engage with relevant content and subject matter experts.
How to like or react to a post from a LinkedIn company page
Liking or reacting to a post from a LinkedIn company page is easy. Here are the steps:
- Log in to the LinkedIn company page account
- Navigate to the post you want to engage with. This could be in the LinkedIn feed, search results, or on the post author’s profile.
- Hover over the post and click the “Like” button, or click one of the reaction icons (Love, Insightful, etc).
That’s it! The like or reaction will now be visible to anyone who views that post. Others who see the company page engaged may be more inclined to view the post and react themselves.
Why should a LinkedIn company page like or react to posts?
There are a few key reasons why LinkedIn company pages may want to like or react to relevant posts:
- Increase engagement – Liking posts is an easy way to engage your audience and build connections.
- Show support – React to posts from partners, employees, or industry experts to show support.
- Get on followers’ radar – Likes appear in followers’ feeds, keeping your brand top of mind.
- Promote good content – Help promote quality posts so they gain more visibility.
- Market research – See what resonates with your target audience based on their posts.
Overall, liking and reacting to posts allows your company page to be more social and approachable while connecting with your community. Just be sure to be selective and strategic with the types of content you engage with.
Best practices for company pages liking posts
To get the most value from liking LinkedIn posts with your company page, keep these best practices in mind:
- Focus on your audience and industry – React to content that would truly interest your followers.
- Be authentic and transparent – Don’t just blindly like posts. Read them first.
- Comment on posts when appropriate – Don’t just like, add your perspective.
- Spread out likes over time – Don’t like 20 posts all at once or it looks robotic.
- Use hashtags strategically – This helps expand the reach of posts you like.
- Monitor analytics – See which posts drive the most engagment when you react.
Being thoughtful and strategic with your LinkedIn company page likes will pay off in the form of more authentic engagement and brand awareness.
Limits on how many posts a LinkedIn company page can like
LinkedIn does limit the number of posts that company pages can like during a given time period. The exact like limits depend on the company page’s account status. Here are the general guidelines:
| Company Page Account | Max Likes Per Day |
|---|---|
| Standard | 300 |
| Elevated | 1,000 |
| Premium | 10,000 |
Going over these daily like limits could result in restrictions being placed on your company page’s ability to like and comment. It’s best to stay well under the thresholds to avoid any issues.
In addition to daily limits, LinkedIn also restricts:
- Likes per post – Cannot exceed 10,000 total likes
- Likes per profile – Cannot exceed 10,000 total profile likes
Again, these restrictions are in place to reduce robotic activity and spam behavior. Focus on quality over quantity when it comes to liking posts and profiles as a LinkedIn company page.
LinkedIn Company Page Likes vs. Personal Profile Likes
While company pages and personal profiles can both like content on LinkedIn, there are some key differences between how their likes work:
| Company Page Likes | Personal Profile Likes |
|---|---|
| Show up as Page name + logo | Show up as member name + photo |
| Can help build brand image | Help build connections |
| Higher limits on number of daily likes | Lower limits on daily likes |
| Analytics available on page engagement | No analytics on likes |
The main takeaway is that company page likes are more public-facing and focused on brand-building, while personal profile likes enable real relationship development.
Analytics on LinkedIn Company Page Likes
One advantage of liking posts as a company page rather than a personal profile is the ability to view analytics. Company page admins can see metrics like:
- Total page likes broken down by post, profile, etc.
- Top-performing posts the page has liked (most impressions)
- Trends over time in page likes
- Demographics on audience reacting to page likes
Monitoring these analytics within LinkedIn’s Company Page Manager can help inform a company’s content and community engagement strategy. Identifying well-performing posts allows pages to refine the types of content they interact with.
Pros of having a LinkedIn company page like or react to posts
Here are some of the key advantages for brands that like or react to LinkedIn posts:
- Increased visibility – Likes get posts in front of more people who follow the page.
- Thought leadership – Shows your expertise on industry topics and trends.
- Humanizes brand – Adds personality and approachability.
- Valuable analytics – Provides data to refine strategy.
- Audience feedback – See what resonates most with your community.
Overall, thoughtfully liking or reacting to posts as a company page is a quick, simple way to boost engagement and build connections on LinkedIn.
Potential cons of having a LinkedIn company page like posts
However, there are some potential downsides to be aware of when liking content as a brand:
- Can appear robotic or inauthentic if overdone
- Creates risk of inadvertently supporting questionable content
- Time-consuming to implement effectively
- Limits on daily likes could restrict activity
- Followers may disengage if they see irrelevant likes
The key is to have a thoughtful strategy, focus on quality over quantity, and monitor performance data. Avoiding mass automated liking helps prevent many of these potential cons.
Tools to manage LinkedIn company page likes
Manually liking relevant LinkedIn posts takes time. To save time, some companies use social media management platforms to schedule and publish likes:
- Hootsuite – Social media dashboard with LinkedIn integration.
- Sprout Social – Social media platform with publishing and analytics.
- Sendible – Scheduling and reporting for social profiles.
- SocialPilot – Unified inbox and calendar manager.
However, it’s important to use these tools thoughtfully to avoid overly-robotic liking patterns. Striking the ideal balance between automated and manual likes based on your resources and goals is key.
Should LinkedIn company pages autolike content?
There are tools and services that promise to automatically like content on LinkedIn company pages using AI. However, this is generally not recommended. Indiscriminate autoliking provides little value, and risks damaging your brand’s reputation or facing limits from LinkedIn.
The best practice is to selectively like quality content manually or through a social media platform. Rigorously vet any service that claims to automate page likes, as this goes against LinkedIn’s terms of use.
Examples of effective company page likes
Here are a few examples of LinkedIn company pages using post likes effectively:
- Slack – Likes employee highlights, partner content, relevant industry news.
- Airbnb – Reacts to inspirational stories aligning with brand values.
- Google – Engages with evangelists, influencers, and community contributors.
- Spotify – Likes posts celebrating cultural moments tied to music.
The common thread is these brands like content authentically aligned with their image and target audience. Their likes add value for followers.
Examples of poor company page like practices
On the other hand, here are some examples of ineffective or inappropriate LinkedIn company page liking behavior:
- Liking every single post indiscriminately
- Using bots or services to autolike content
- Liking competitors’ posts unstrategically
- Reacting to inappropriate or controversial content
- Randomly liking posts unrelated to industry or focus
These sorts of scattershot, unfocused liking habits undermine trust and appear as robotic spam behavior. Having a well-defined liking strategy avoids these pitfalls.
LinkedIn company page like etiquette
To maximize the impact of LinkedIn post likes, keep this proper etiquette in mind:
- Read the full post before liking – don’t just react to headlines
- Comment your perspective when appropriate
- Like content from a range of sources – not just partners
- Avoid liking competitors’ content too frequently
- Watch out for controversial posts that could reflect poorly
- Don’t overwhelm followers with a flood of likes
Thoughtful, varied, and relevant likes that provide value for your target audience are ideal. Keep quality over quantity top of mind.
Conclusion
LinkedIn company pages have the ability to like and react to posts, just like individual profiles. This allows brands to engage their audience, support quality content, research trends, and build awareness. However, companies should do so selectively and strategically to maximize impact.
Being authentic, relevant, and thoughtful with company page likes – while avoiding mass automated liking – is key. Monitor performance analytics to refine your strategy over time. When done right, liking can humanize brands and strengthen connections.
