Yes, LinkedIn pages can follow other LinkedIn pages. This allows pages to see updates from other pages in their feed and helps pages stay informed about relevant industry news and insights. Here’s a quick overview of how LinkedIn page following works:
What is LinkedIn page following?
LinkedIn page following allows pages to subscribe to updates from other pages. It’s similar to following profiles – when you follow another page, you’ll see their posts in your main LinkedIn feed. This helps pages stay up-to-date with news and content from other companies and organizations.
Who can follow LinkedIn pages?
Any LinkedIn page can follow another LinkedIn page. Individual member profiles can also follow pages to see updates in their feed. Pages cannot follow individual member profiles – only other pages. Some key things to note:
- Company pages can follow and be followed by other company pages.
- Showcase pages can follow and be followed by other company and showcase pages.
- School pages can follow and be followed by other school pages.
How to follow a LinkedIn page
Following a LinkedIn page is easy. Simply navigate to the page you want to follow and click the “Follow” button near the top of their page. This will make their updates appear in your LinkedIn feed.
You can also follow a page when you see their post or content shared somewhere. Look for the follow button directly on the post to subscribe.
How to see followers and pages you are following
To see who is following your LinkedIn page:
- Go to your LinkedIn page
- Click on the ‘Followers’ link near the top
- This will show a list of your followers – both pages and individual members
To see the pages your page is following:
- Go to your LinkedIn page
- Click on the ‘Following’ link near the top
- This will show all of the pages you are following
Why follow other LinkedIn pages?
There are a few key benefits for LinkedIn pages to follow other pages:
- See relevant industry news and updates in your feed
- Get content ideas and inspiration from other pages
- Connect with partners, vendors, clients, and key players in your field
- Monitor competitors and benchmark against other companies
- Engage with followers of pages similar to yours
Tips for managing your LinkedIn page followers
Here are some tips to grow and engage your page followers on LinkedIn:
- Post regularly with varied content – news, articles, images, videos etc.
- Interact with followers by liking their posts and replying to their comments
- Run occasional contests and promotions to get more followers
- Follow back other relevant pages and companies
- Analyze your follower demographics for insights
- Send updates to all followers periodically with news or content offers
- Thank new followers and feature loyal followers
Conclusion
Following other LinkedIn pages is a great way for pages to see relevant updates, connect with their industry, and grow their own audience and engagement. Make sure your own company or organization’s LinkedIn page takes advantage of the follow feature by finding and connecting with other useful pages on the platform.
| Page Type | Can Follow Pages? | Can Be Followed by Pages? |
|---|---|---|
| Company Page | Yes | Yes |
| Showcase Page | Yes | Yes |
| School Page | Yes | Yes |
| Individual Profile | Yes | No |
Benefits of Following Pages on LinkedIn
| Benefit | Explanation |
|---|---|
| Relevant News and Updates | See industry news, product launches, policy changes and other updates from key players. |
| Content Ideas | Get inspiration for your own content based on what other pages are posting. |
| Industry Connections | Connect and network with partners, vendors, clients and peers in your space. |
| Competitor Benchmarking | Monitor and learn from content and engagement strategies of competitor pages. |
| Reach New Followers | Engage similar audiences by interacting with followers of related pages. |
How to Grow Your LinkedIn Page Followers
Growing your followers on LinkedIn takes consistency and engagement. Here are some top tips:
- Post high-value content daily or weekly
- Respond to all comments and messages
- Follow back members who follow you
- Share updates, images, videos, and articles
- Use relevant hashtags so followers can find your content
- Run contests, sweepstakes, and promotions to gain followers
- Leverage paid ads to boost follower growth
- Collaborate with influencers, partners and employees to expand reach
Examples of Popular LinkedIn Pages to Follow
Here are some examples of top pages on LinkedIn that provide value to their followers:
- LinkedIn Marketing Solutions – Marketing tips, trends and best practices
- Guy Kawasaki – Entrepreneurship insights from the best-selling author
- Google – Major product and feature updates
- HubSpot – Inbound marketing and sales strategies
- Forbes – Business news and leadership articles
- Harvard Business Review – Cutting-edge business and management research
- Salesforce – Insights on sales, service, marketing and more
- McKinsey & Company – World economic forum and industry reports
- Microsoft – Productivity tips and workplace tech updates
- Virgin – Richard Branson’s innovative business ventures
Best Practices for Managing a LinkedIn Page
Managing a LinkedIn page effectively requires consistency, engagement and optimization. Here are some top best practices:
- Post regularly – at least once per week, ideally 2-3 times.
- Respond to comments and messages within 24 hours whenever possible.
- Use images, videos and links in posts to make them more engaging.
- Customize your page’s URL to make it easier to remember.
- Follow back members and pages relevant to your target audience.
- Develop a content calendar to space out different types of posts.
- Review LinkedIn Page analytics regularly to guide your strategy.
- Make sure key info like description, contact details, and links are up-to-date.
- Assign several page managers to share the workload and provide coverage.
- Promote your page regularly on other channels like email, website, and Twitter.
Conclusion
Following other LinkedIn pages provides tremendous value for keeping up with your industry, finding content inspiration, connecting with partners and peers, and growing your own audience of engaged followers. But you have to post consistently, respond promptly, and optimize your page’s design and content to fully leverage LinkedIn. Use the best practices outlined above to maximize your LinkedIn page’s reach and impact.
Some key takeaways:
- LinkedIn pages can follow and be followed by other pages like companies, schools, and showcases.
- Following pages shares their updates into your LinkedIn feed.
- Grow your followers by posting regularly, engaging with content, and running promotions.
- Follow industry leaders and similar pages to your target audience.
- Monitor analytics and optimize consistently for best results.