Can more than one person manage a LinkedIn Company Page?

Quick Answer

Yes, multiple people can manage a LinkedIn Company Page. LinkedIn allows companies to add up to 50 admins for a single Company Page. Each admin can manage all aspects of the page, including posting updates, responding to comments and messages, and editing the page’s info and settings.

How Many Admins Can a LinkedIn Company Page Have?

LinkedIn allows up to 50 admins for a single Company Page. There is no limit on the number of employees who can be assigned more limited roles like posting ability only.

Having multiple admins makes it easy for large companies to share the responsibility of managing their LinkedIn presence. Different admins can focus on particular areas like overseeing the page, creating content, engaging with followers, monitoring analytics, and more.

Adding Admins to a LinkedIn Company Page

Only current admins of a LinkedIn Company Page have the ability to add more admins. To add an admin:

1. Go to your Company Page and click “Admin Tools” in the top right
2. Select “Manage admins”
3. Enter the name, email address or LinkedIn profile URL of the user you want to make an admin
4. Choose “Admin” as their role
5. Click “Send” to send them an invite to become a page admin

Once invited, the user just has to accept the admin request and they will have full access to manage the Company Page.

Removing admins can be done in the same “Manage admins” section by changing the user’s role or clicking “Remove”.

Admin Roles and Permissions

When adding admins, there are a few different roles you can assign which grant different levels of access:

• Admin – Has full access to manage all aspects of the Company Page.
• Analyst – Can view page analytics and insights.
• Content Creator – Can create and edit posts but not publish or engage with followers.
• Moderator – Can respond to and delete comments/posts but not publish new posts.

So if you want to grant someone limited access, like the ability to respond to followers but not post updates themselves, you can assign them the Moderator role.

All admins regardless of their role can edit the Company Page info and settings. Only Admins can add or remove other admins.

Best Practices for Multiple Page Admins

When you have multiple people managing a Company Page, it’s important to have clear responsibilities and processes in place. Here are some best practices:

• Have a lead admin who oversees the overall content strategy and page governance.
• Divide and conquer different areas like content creation, community management, analytics, etc.
• Use an editorial calendar for organizing and scheduling content.
• Have regular meetings or communication channels to coordinate efforts.
• Create guidelines for tone of voice, messaging, visuals, and content planning.
• Agree on processes for review and approvals before publishing content.
• Monitor page analytics regularly to assess what’s working.

With proper coordination, having multiple admins will increase productivity and allow you to do more to boost your LinkedIn presence. But without structure, it can result in inconsistencies or redundant efforts.

Who Should Be a LinkedIn Page Admin?

As you consider who to add as LinkedIn Page admins, some good candidates include:

• Social media managers
• Content marketers
• Public relations professionals
• Sales leaders
• Recruiters or HR staff
• Product marketing managers
• Executives like CEO or Founder

Essentially, admins should be employees who are already involved in functions related to social media, content creation, marketing, PR, sales, recruitment and executive communications.

Employees who actively engage on LinkedIn in their own personal profiles tend to make great admins too. But be sure they understand their role is to represent the company, not share their own personal views.

Some key skills and traits to look for:

• Strong written communication abilities
• Knowledge of your products, services, brand and industry
• Creativity and ability to develop engaging content
• Understanding of social media and marketing best practices
• Analytical skills to assess performance
• Attentive to follower conversations and questions
• Diligent with staying on top of the page and regular posting
• Familiarity with LinkedIn features and best practices

Not every great marketer or sales rep will be suited for the public-facing, real-time nature of managing a Company Page. But identifying employees who have the right mix of skills and temperament can pay off in the quality and consistency of your Page management.

Using Software to Manage Pages with Multiple Admins

Managing a Company Page with multiple admins can be challenging when everything is done manually. That’s why many companies turn to social media management platforms and tools.

Software like Hootsuite, Sprout Social and Buffer allow you to:

• Give different access/permissions to team members
• Collaborate on content creation and approvals
• Plan and schedule content in advance
• Publish from a unified dashboard
• Monitor notifications and messages
• View analytics across social accounts

This can streamline workflows, provide oversight for brand consistency and free up more time to engage followers. Most social media management platforms integrate directly with LinkedIn’s API to post natively from their tool.

Some things to evaluate when choosing a platform include:

• User roles and permissions
• Ability to schedule and collaborate on content
• Messages/notifications management
• Analytics and reporting
• LinkedIn post templates
• LinkedIn integration quality
• Content libraries for managing branded assets
• Compatibility with your other tools and systems
• Budget and pricing options

Investing in tools and coordination early on will ensure your team is set up for success as your LinkedIn presence grows.

Conclusion

LinkedIn Company Pages empower businesses to establish their brand, engage with their community and reach new audiences far beyond what a single individual can do.

Using LinkedIn’s administration tools, up to 50 employees can be given access to post, monitor analytics and manage all facets of your Company Page. This allows you to share the responsibilities, focus on different specialties and keep your Page active and engaging for visitors.

To optimize success, it’s important to have an overall content strategy, documented guidelines and effective workflows in place as your team collaborators. Leveraging social media management software can provide oversight and enhanced productivity for organizations with multiple admins.

With the right team, tools and coordination, businesses can maximize their LinkedIn Company Page to build connections, awareness and credibility for your brand across the LinkedIn network. The more your team puts into cultivating your Company Page, the more value it can yield in reaching new customers, talent and opportunities.