LinkedIn is one of the most popular professional social networking sites, with over 800 million members worldwide. On LinkedIn, members can create detailed profiles highlighting their work experiences, skills, and accomplishments. They can also connect with other professionals in their industry or location.
LinkedIn Profile Views
One feature on LinkedIn is profile views – this allows members to see how many times their profile has been viewed by other members. Profile views can be an important metric, as they show how much interest there is in your professional profile and qualifications.
However, LinkedIn has differentiated profile view capabilities for premium and non-premium members. Premium members have access to more detailed analytics on their profile views, while non-premium members have limited visibility.
Can Non-Premium Members See Profile Views?
The short answer is yes, non-premium LinkedIn members can see some limited information about their profile views, but not as much as premium members.
Here’s an overview of what non-premium LinkedIn members can see for profile views:
- Total profile views over the last 90 days – This shows the total number of times your profile has been viewed in the last 90 days.
- “Who’s viewed your profile” – This shows the profile pictures of the last 5 people who have viewed your profile. You can hover over the pictures to see names.
However, non-premium members cannot see the following profile views insights:
- Which companies profile viewers are from
- Viewer locations
- Viewer seniority levels and titles
- Historical profile view data beyond 90 days
- Complete list of who has viewed your profile beyond 5 people
LinkedIn Premium Profile View Insights
For premium members, LinkedIn provides much more detailed analytics on your profile views under the “Who’s viewed your profile” section. This includes:
- See the full list of all members who have viewed your profile, not just the last 5
- Sort profile viewers by time period – last 30 days, 60 days, 90 days, or all-time
- Filter profile viewers by industry, seniority level, company, location, and more
- See which companies profile viewers work for
- See profile viewers’ locations
- See profile viewers’ seniority levels and job titles
- Access historical profile view data beyond 90 days
This provides much richer insights for premium members to understand who is viewing their profile and optimize it accordingly.
LinkedIn Profile View Settings
Members can also control to some extent what profile view data is available to others under their account settings. This includes:
- Profile viewing options – Members can limit who can view their profile viewers to only 1st-degree connections, 2nd-degree connections, or disable it completely so it’s not visible.
- Seeing anonymized profiles – Members can choose to see anonymized profiles of who has viewed you, where profile details are hidden.
These settings allow members to customize profile viewing capabilities to their comfort level.
Use Cases for Profile Views
Here are some common uses cases for monitoring your LinkedIn profile views:
- Job hunting – Profile views can show you which companies and hiring managers have looked at your profile, indicating interest.
- Sales prospecting – Seeing members from key target companies view your profile shows they are researching you.
- Measuring brand visibility – Increased profile views over time shows growing brand visibility and interest.
- Optimizing your profile – Seeing what viewers are interested in helps tailor your profile to your audience.
Tips to Increase Profile Views
Here are some tips to increase the number of profile views on LinkedIn:
- Include media in your profile like links, presentations, videos and photos.
- Showcase examples of your work and past projects.
- Build out your profile to completion with all relevant details.
- Engage actively by posting, commenting, and sharing on LinkedIn.
- Join relevant LinkedIn groups and participate.
- Connect with more people to expand your network reach.
- Update your profile when you have career changes or accomplishments.
3rd Party Tools for LinkedIn Analytics
There are also third-party tools and browser extensions that provide additional LinkedIn analytics beyond the native features. Some popular options include:
Tool | Key Features |
---|---|
LinkedHelper | See who viewed your LinkedIn profile, advanced filters, track profile changes |
RocketReach | Full list of LinkedIn profile viewers, filters, alerts |
Nimble | CRM that integrates LinkedIn data, tracks profile analytics |
Hunter | Chrome extension with LinkedIn insights and search tools |
These tools provide extended LinkedIn analytics and tracking but usually require a paid subscription.
Conclusion
In summary, non-premium LinkedIn members do have the ability to see limited profile views data in the form of total profile views and 5 most recent viewers. However, they lack the more powerful analytics available to premium subscribers.
Despite the limits, monitoring profile views can still provide valuable insights to optimize your professional brand and track engagement for non-premium users. Combining a complete, optimized profile with active participation in the LinkedIn community can help drive more profile views over time.