LinkedIn carousel posts allow you to tell a visual story by combining images, videos, and text in a scrolling post. Carousel posts stand out in the LinkedIn feed and can be an effective way to engage your audience. A common question is whether LinkedIn carousel posts can be promoted to reach a larger audience as regular LinkedIn posts can. The short answer is yes, LinkedIn now allows carousel posts to be promoted just like regular posts. Promoted carousel posts appear in the LinkedIn feeds of your target audience and help increase engagement. In this article, we’ll cover everything you need to know about promoting carousel posts on LinkedIn.
What are LinkedIn Carousel Posts?
LinkedIn introduced carousel posts in 2020 as a new post format option. Carousel posts allow you to combine up to 10 slides of images, videos, and text that viewers scroll through horizontally. Each slide can have its own text, media, and link. Some key benefits of LinkedIn carousel posts include:
- Tell a visual story – Combine 10 slides with images/videos to tell a compelling story.
- Highlight different content – Each slide can showcase something different like products, infographics, quotes etc.
- Improved engagement – Carousels stand out and keep viewers engaged as they scroll through.
- Analytics on each slide – See engagement metrics for each individual slide.
Here is an example of a carousel post on LinkedIn:
As you can see, carousel posts allow you to combine visual media and text to tell a compelling story and keep viewers engaged. Brands often use it to showcase products, event recaps, employee spotlights, thought leadership content etc.
Why Promote LinkedIn Carousel Posts?
There are a few key reasons why you may want to promote your LinkedIn carousel posts:
Expand reach beyond your followers
Organic reach on LinkedIn is decreasing with growing competition. Promoted posts ensure your content reaches beyond just your current followers. You can target a wider relevant audience.
Increase engagement with your post
Promoted carousel posts appear more frequently in your audience’s feeds. This increases the chances of them stopping to engage with your post. You can drive more likes, comments, shares and clicks.
Drive traffic to your website
Promoted posts allow you to drive relevant traffic to your site. Include links on carousel post slides to send viewers to targeted landing pages.
Build your follower base
Sponsored posts attract new followers when you target by interests and demographics. Getting your content in front of the right people leads to more follows.
Support content distribution across teams
Sales, HR, executives can amplify their LinkedIn posts by promoting to their own targeted audiences.
In summary, promoted carousel posts expand your reach, increase engagement, drive website traffic, gain followers and distribute content impact across teams.
How to Promote a LinkedIn Carousel Post
Promoting LinkedIn carousel posts is a simple process – the steps are the same as sponsoring a regular post. Here is how to do it:
Step 1 – Create a Carousel Post
First, create your carousel post in the LinkedIn mobile app or on desktop. You can include up to 10 image/video slides and add captions.
Step 2 – Click “Boost Post”
When you publish or update the carousel post, you’ll see a “Boost Post” option. Click on this to start the promotion flow.
Step 3 – Set up Promoted Post Campaign
You can now set up the promoted post campaign objective, budget, duration, audience targeting and placement. Options include:
- Campaign objective – Awareness, consideration, conversions
- Budget – Daily budget or total budget for duration
- Duration – Number of days to run campaign
- Targeting – Location, age, interests, company roles
- Placement – Feed, messaging, Job ads etc.
Step 4 – Make Payment
Once you submit order, make payment with a credit card or LinkedIn advertising balance.
Step 5 – Track Performance
Analyze campaign performance – impressions, engagement, clicks, followers, leads etc. Make optimizations to improve results.
And that’s it – your LinkedIn carousel post is now being promoted to your target audience!
LinkedIn Carousel Post Best Practices
Here are some top tips to create effective carousel posts and maximize promotion results:
Hook viewers in the 1st slide
Your opening image/video and headline are crucial. Use eye-catching visuals and intrigue the viewer to keep scrolling.
Keep slides succinct
Each slide should make one concise point or highlight one item. Avoid overload – let visuals breathe.
Use strong CTAs in last slides
End with a clear call-to-action to drive clicks to your links. E.g. “Learn more”, “Start free trial” buttons.
Space out text
Break up text across slides so it’s scannable. List pros/cons, steps, quotes separately.
Promote different content types
Mix up products, event highlights, employee spotlights, infographics etc.
Align to audience interests
Target personas by job role and interests. Speak to what they care about.
Test different objectives
See what works best – awareness, traffic, conversions. Adjust based on results.
Using carousel best practices will maximize the impact of your promoted LinkedIn posts. Always test and refine based on performance data.
sample 2 table examples with html tag:
| Company | Followers | Engagement % |
|---|---|---|
| Anthropic | 583k | 1.5% |
| 7.2m | 0.9% |
| Plan | Price | Features |
|---|---|---|
| Free | $0 | 10 posts/month |
| Pro | $9.99/month | Unlimited posts |
Conclusion
Promoting LinkedIn carousel posts is an impactful strategy to increase engagement and reach for your brand. Carousels allow you to tell visual stories and showcase different content types. By sponsoring carousel posts and targeting relevant audiences, you can expand reach, drive website traffic, gain followers and boost overall post performance.
Use best practices like strong visuals, concise copy and clear CTAs in your carousels. Analyze metrics like clicks, impressions and engagement to refine your promotion approach. Partner with your LinkedIn sales rep if you need guidance on optimizing your LinkedIn carousel post promotions.
Key Takeaways:
- Carousel posts now can be promoted just like regular LinkedIn posts.
- Benefits include expanded reach, increased engagement and website traffic.
- Follow the same promotion process as regular posts – “Boost Post”.
- Target your audience and optimize based on campaign metrics.
- Use compelling visuals, concise copy and strong CTAs.
Promoted carousel posts are an impactful LinkedIn marketing tactic worth experimenting on. When done right, they can captivate audiences and achieve your brand’s key objectives.
