Yes, it is possible to share LinkedIn posts on WhatsApp. There are a few different ways to do this depending on if you are sharing from the LinkedIn mobile app or website. Here are the steps to share a LinkedIn post on WhatsApp:
Sharing a LinkedIn Post from the Mobile App
If you are viewing a post in the LinkedIn mobile app on your iOS or Android device, you can easily share it to WhatsApp. Here is how:
- Open the LinkedIn app and navigate to the post you want to share.
- Tap on the “Share” icon in the top right corner of the post.
- Select “WhatsApp” from the sharing options.
- A preview of the post will appear with options to select a WhatsApp contact or group to share it with.
- Tap the contact or group you want to share the post with on WhatsApp.
- The LinkedIn post will be shared as a link on WhatsApp.
Sharing a post to WhatsApp directly from the LinkedIn mobile app only takes a few quick taps. This makes it easy to quickly blast a LinkedIn post out to your WhatsApp contacts.
Sharing a LinkedIn Post from the Website
You can also share a LinkedIn post to WhatsApp from the LinkedIn website, but the process is a bit more involved.
Here is how to share a LinkedIn post to WhatsApp from the website:
- Go to the LinkedIn post on the website that you want to share.
- Copy the URL of the LinkedIn post from your web browser.
- Open the WhatsApp app on your phone.
- Start a new chat with a contact or group you want to share the post with.
- Paste the LinkedIn post URL into the message field.
- Hit send.
This will share the LinkedIn post as a web link that the recipient can click on to view the full post. It takes a few more steps than sharing directly from the LinkedIn mobile app, but works to get the LinkedIn post onto WhatsApp.
Why Share LinkedIn Posts on WhatsApp?
Here are some of the benefits of sharing LinkedIn posts on WhatsApp:
- Share professional updates with your contacts
- Drives traffic back to your LinkedIn profile
- Spreads your posts to a wider audience
- Engages contacts who are not on LinkedIn
- Creates a record of the post on WhatsApp
- Easy way to pass along insightful content
WhatsApp has over 2 billion active users making it one of the largest social platforms. Tapping into your WhatsApp network allows you to get more eyeballs on LinkedIn content you find valuable and want to share. It takes just a few taps to unlock that huge audience.
What Types of LinkedIn Posts Work Well on WhatsApp?
Any LinkedIn post can be shared on WhatsApp, but some types of posts tend to work better than others. Here are the types of LinkedIn content that tend to get engagement when shared on WhatsApp:
- Industry news articles
- Thought leadership content and blogs
- Behind-the-scenes company content
- Job opportunities
- Short inspirational videos
- Data-driven infographics
- Polling questions
The key is sharing high quality content that aligns with your contacts’ interests. Treat it like you are sharing to your own social media feed. Think about what would bring value to your network.
Tips for Sharing on WhatsApp
To get the most out of sharing LinkedIn posts on WhatsApp, keep these tips in mind:
- Personalize the message when you share the post.
- Only share with relevant contacts, don’t spam.
- Monitor responses and engage with commenters.
- Share a variety of content types and topics.
- Follow up a post share with a direct connection.
- Ask contacts to share posts they find valuable.
- Use WhatsApp sharing to build relationships.
WhatsApp Post Sharing Limits
WhatsApp does limit how many chats you can share a post to at once. Here are the sharing limits:
- WhatsApp status updates: Can share to all chats
- Message forwarding: Can only share to 5 chats at a time
- Group messaging: Can only share to 5 groups at a time
While you can’t blast a post to your whole WhatsApp network, you can easily share a LinkedIn post to your closest professional contacts and relevant WhatsApp groups in just a few taps.
Analytics on WhatsApp Shares
Unfortunately, unlike other social platforms, there is no built-in analytics to track engagement when you share a LinkedIn post to WhatsApp.
However, you can see the following:
- If the recipient opens WhatsApp
- If the message is read
- Any replies from recipients
While limited, this info can give you some insight into how your WhatsApp shares are being received. And any direct connections or conversations sparked by the share are the real value.
Can You Share Full LinkedIn Posts on WhatsApp?
When you share a LinkedIn post on WhatsApp, the full post content does not carry over. Instead, a preview of the post and a link to view it on LinkedIn will appear in WhatsApp.
For example, if you share an article post, the recipient will see the article headline, a summary, and photo. To see the full article they would have to click the link to open it on LinkedIn.
This is because WhatsApp is designed for sharing links. The full content exists on the source platform like LinkedIn. WhatsApp just enables easy sharing of that link to contacts.
Post Sharing Workarounds
If you did want to share the full text of a LinkedIn post on WhatsApp, there are a couple workarounds:
- Copy and paste the post text in a WhatsApp message
- Screenshot the post and share the image
- Download the post image and share in WhatsApp
While doable, these workarounds take more effort than just sharing the link. You’ll need to decide if it’s worth the extra steps based on how valuable the full post text is to share.
LinkedIn Post Engagement on WhatsApp
Sharing your LinkedIn posts to WhatsApp can help increase engagement. When your contacts open the post from WhatsApp, their post views will count towards your overall post engagement on LinkedIn.
Other types of engagement can also come from WhatsApp shares like:
- Comments on the LinkedIn post
- Reshares on LinkedIn from new audiences
- Link clicks back to your LinkedIn profile
- New LinkedIn followers
The ability to tap into your WhatsApp network gives your content a chance to spread to new audiences organically. More eyeballs on your posts means more opportunities for meaningful engagement.
Using WhatsApp for Business
WhatsApp also offers a Business API platform that enables businesses to communicate with customers via WhatsApp messages. This can be used to:
- Send notifications like shipping updates
- Deliver product updates
- Share transaction receipts
- Send promotions and special offers
By linking a WhatsApp business profile with your LinkedIn page, you can unlock features like click-to-WhatsApp messaging and quick replies to drive more conversations from your LinkedIn content.
Best Practices
To maximize the impact of sharing LinkedIn posts on WhatsApp, keep these best practices in mind:
- Seek quality over quantity – selective sharing is best
- Personalize messages to show the value to your connection
- Mix up your content types and topics to appeal to more people
- Monitor responses and promptly engage with anyone who comments
- Avoid bulk-sharing or spamming your whole network
- Follow up with new connections initiated by the share
- Repurpose evergreen content on a regular basis
- Use Bitly or other URL shorteners for cleaner post links
The Impact on Your Personal Brand
Sharing your LinkedIn posts on WhatsApp can have a positive impact on your personal brand. It shows you have a presence on multiple platforms and are actively engaging your networks. The increased post exposure also helps strengthen expertise and thought leadership.
With each share, you are highlighting your perspective and knowledge with your connections. This serves to build familiarity and trust in your brand as a trusted industry voice. More impressions of your brand across channels will improve recognition.
Just be sure the content shared consistently represents your brand pillars and areas of expertise. Your personal brand will benefit from regular, quality content shares between LinkedIn and WhatsApp.
Legal and Ethical Considerations
While easy to do, there are some legal and ethical factors to consider when sharing LinkedIn posts on WhatsApp:
- Don’t share private or confidential LinkedIn content
- Be selective about who you share posts with
- Always ask permission before sharing someone else’s content
- Properly attribute content you are resharing
- Follow WhatsApp community guidelines
Make sure any content you are sharing is meant for public distribution and does not violate privacy. Also be thoughtful about who will find the content you share valuable when choosing WhatsApp recipients.
WhatsApp Alternatives
Beyond WhatsApp, there are other messaging apps you can use to share LinkedIn content as well. Popular alternatives include:
- Telegram
- Signal
- Facebook Messenger
- Line
- Viber
Look at where your target audience is most active. While WhatsApp has the widest usage, apps like Telegram and Facebook Messenger also present options to tap into other networks.
Other Ways to Extend Your LinkedIn Reach
In addition to sharing posts on WhatsApp and other messaging platforms, here are some additional tactics to extend the reach of your LinkedIn content:
- Share to your other social accounts like Twitter, Facebook, and Instagram
- Repurpose content into different formats like video or podcast
- Publish posts on Medium or other external blogs
- Discuss top posts while networking or giving presentations
- Run LinkedIn ads to reach a targeted audience
The further you can disperse your top-performing content across networks, the more amplification your personal brand and thought leadership will receive.
WhatsApp provides a direct line to contacts that other platforms can’t always reach. Use it strategically as part of a cross-network approach.
Key Takeaways
- Sharing to WhatsApp taps into a sizable new audience for your content.
- It only takes a few taps to share posts from the LinkedIn mobile app.
- Choose quality content aligned with your expertise to share.
- Personalize messages and select the right contacts to receive the post.
- Monitor responses and engage anyone who interacts with the shared post.
- Leverage WhatsApp sharing to build stronger connections.
- Use best practices to maximize the impact for your brand.
Unlocking your WhatsApp network gives your LinkedIn content a chance to thrive beyond just your core professional circle. And that broader exposure strengthens your personal brand across channels.
So don’t hesitate to fire up WhatsApp and start sharing those LinkedIn posts. Just keep the value for your recipients top of mind with each post you blast out into the world.
