Can you add a clickable link to Linkedin Post?

Yes, it is possible to add clickable links to LinkedIn posts. LinkedIn allows users to include hyperlinks in the text of posts, which readers can then click on to be directed to outside websites or other LinkedIn content. Adding links to posts can help drive traffic, provide attribution, and enable readers to access additional information related to the post topic.

Why Add Links to LinkedIn Posts?

There are a few key reasons why you may want to include links in your LinkedIn posts:

• Drive traffic to your website or blog – Include links to your latest content to help drive visitors.
• Provide attribution – If mentioning or referencing someone else’s work, link to give proper credit.
• Share additional information – Allow readers to dive deeper by linking to related articles, products, research, etc.
• Promote special offers or downloads – Link to landing pages, special deals, whitepapers, ebooks, etc.
• Engagement – Posts with links tend to get more clicks, comments, and shares.

Links enable you to provide helpful resources right within your posts, directing interested readers seamlessly to the information you reference. This can create a more valuable and engaging experience for your connections.

How to Add a Link to a LinkedIn Post

Adding a clickable link to a LinkedIn post is easy and can be done right within the LinkedIn post editor. Here are the steps:

1. When writing your post in the LinkedIn post editor, highlight the text you want to link.
2. Click the link icon in the toolbar above the text box (it looks like a chain link).
3. In the popup window, paste the URL you want the text to link to.
4. Click “Apply.” The highlighted text will now show the link.
5. Finish writing your post and click “Share” when ready to publish.

The text will now appear with an underline indicating it is a clickable link. When users click it, they will be directed to the specified URL in a new browser tab.

Link Best Practices

When including links in LinkedIn posts, keep these best practices in mind:

• Use relevant, high-quality links – Link to authoritative, trustworthy resources that add value for your audience. Avoid low-quality or spammy links.
• Link words or phrases – Choose natural text for links rather than just pasting bare URLs.
• Don’t overdo links – Include links where helpful, but avoid making every word a link which is overwhelming.
• Check for broken links – Confirm all links work before publishing your posts.
• Use UTM parameters – Track clicks by adding UTM tags to your links so you can monitor performance.

Following these tips will make your links more user-friendly and optimized for driving traffic.

Linking to Other LinkedIn Content

In addition to external websites, you can also link to other content within LinkedIn. Here are some options for internal LinkedIn linking:

• LinkedIn member profiles – Reference connections by linking to their LinkedIn profiles.
• LinkedIn Groups – When mentioning specific groups, add links for readers to join.
• LinkedIn Company Pages – Link to companies and organizations referenced in your posts.
• Your own content – Crosslink your posts by linking to your other relevant updates.
• Sponsored content – If you have sponsored content, link to it within organic posts to increase visibility.

Internal linking helps engage the LinkedIn community while showing readers sources and connections within the platform itself.

Adding Clickable Links on Mobile

The process for adding clickable links to LinkedIn posts is the same whether you are posting from a desktop or from the LinkedIn mobile app. Here is how to add a link when posting on mobile:

1. Draft your post in the app as usual. When you get to the part you want to link, highlight the text.
2. Tap the chain link icon above the keyboard to open the link pop-up.
3. Paste or type your desired URL and tap “Apply.”
4. The text will become a clickable link. Finish your post and tap “Share.”

The mobile app makes it just as seamless to include links on the go. The ability to quickly add links while posting via mobile helps maximize your engagement anytime, anywhere.

Adding Clickable Links in LinkedIn Post Creator

In addition to posting directly to LinkedIn, you can also create posts using LinkedIn’s Post Creator tool for publishing to your profile later. Here is how to add clickable links when composing in Post Creator:

1. In Post Creator, start drafting your post. When ready to add a link, highlight the desired text.
2. Click the chain link icon in the formatting toolbar.
3. Enter the URL in the link pop-up window and click “Add.”
4. The link will be inserted. Continue drafting your post content.
5. When your post is complete, click “Save” to schedule or post to LinkedIn.

Post Creator makes it easy to add links to posts from your desktop. You can take time crafting posts then use Post Creator to optimize timing by scheduling them to publish automatically later.

Link Tracking and Analytics

One benefit of adding links within LinkedIn is gaining insights into click-throughs and traffic driven. To maximize the analytics, be sure to use UTM tracking parameters when adding links.

Here are some key analytics you can gain using UTM tags with your LinkedIn links:

• Traffic volume – See total clicks and trends over time.
• Top content – Identify your most clicked linked content for optimization.
• Campaign tracking – Tie traffic to specific initiatives by campaign source and medium.
• Audience behaviors – Dig into user actions beyond clicks for deeper insight.
• ROI – Calculate return on initiatives by comparing investment to traffic driven.

Analyzing link click performance can reveal which types of content and calls-to-action resonate best with your audience. These insights help shape more effective content strategy and maximizing LinkedIn results.

Link Examples

Here are a few examples of adding clickable links within LinkedIn posts:

Linking to an external blog post

Check out our latest post on business productivity tips: How to Optimize Your Workday for Maximum Efficiency

Linking to a case study

Want to see how we helped Company XYZ increase sales? Here’s the case study: [Company XYZ Case Study: Driving More Revenue Through Our Digital Marketing Solutions]

Linking to an internal profile

Kudos to [John Smith] on LinkedIn for landing the Smith Co. partnership deal!

Linking to a sponsored post

Enjoying our LinkedIn series on social media strategy? Be sure to also read our sponsored post on Instagram marketing tips.

Linking to a landing page offer

Free Download: Get our exclusive guide to [Guide Title] right here: [Landing Page URL]

Summary

In summary, including clickable links within your LinkedIn posts provides tremendous value to your audience while enhancing post engagement and performance. Key takeaways include:

• Links enable you to drive traffic, share resources, provide attribution, and boost credibility.
• Adding links only takes a few clicks using the LinkedIn post editor toolbar.
• Use relevant, high-quality links and optimized anchor text for the best results.
• You can link to external sites as well as other LinkedIn content like profiles and company pages.
• UTM tracking for your links gives insights into click-throughs and audience engagement.

Including well-optimized clickable links in your LinkedIn posts is a highly effective yet simple tactic to drive more value and traffic from your LinkedIn presence.