Yes, it is possible to add a LinkedIn feed to your website. Doing so can provide many benefits for your business or personal brand. A LinkedIn feed allows you to showcase LinkedIn content directly on your website, such as your profile updates, posts, articles, news, and more. This keeps your website visitors engaged by providing them with fresh, relevant content.
Why Add a LinkedIn Feed to Your Website
There are a few key reasons why you may want to add a LinkedIn feed to your website:
- Drive traffic to your LinkedIn profile – Adding your LinkedIn feed to your site makes it easy for visitors to find and connect with you on LinkedIn.
- Increase engagement – A LinkedIn feed adds dynamic, regularly updated content to your site, which can boost visitor engagement.
- Establish thought leadership – Broadcasting your LinkedIn activity directly on your site presents you as an industry leader and subject matter expert.
- Improve SEO – Fresh content from your LinkedIn feed helps search engines crawl and index your site more effectively.
- Save time – A LinkedIn feed provides new content automatically without you having to continually update your website.
Overall, integrating your LinkedIn presence into your website keeps visitors connected to your brand and positions you as an authoritative thought leader.
How to Add a LinkedIn Feed to Your Website
Adding a LinkedIn feed to your website is a relatively simple process. Here are the basic steps:
- Get the LinkedIn plug-in code – Log into your LinkedIn account and go to your profile. Click on the “More” dropdown menu and select “Embed profile.” This will open a pop-up with code snippets you can use to embed different LinkedIn content on your site.
- Copy the plug-in code – For a profile feed, copy the code under “Feed.” This is an iframe code that will pull your LinkedIn activity feed onto your site. The code will look something like this:
<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:share:XXXXXXXX" height="486" width="504" frameborder="0" allowfullscreen=""></iframe>
- Paste the code into your website – Log into your website’s code editor or CMS and paste the copied iframe code where you want the LinkedIn feed to display. Many websites add LinkedIn feeds in sidebars or footer widgets.
- Preview and test the feed – Save changes and preview your site to ensure the LinkedIn feed appears and functions as expected. Try interacting with the feed and clicking through to your LinkedIn profile.
- Adjust sizing and customization – You can tweak the height and width parameters in the iframe code to better fit your site’s design. Other customizations like hiding header text can be made through additional attributes.
And that’s it! Once your iframe code is implemented, your website will have a live, automatically updating feed from your LinkedIn profile.
LinkedIn Feed Customization Options
The standard LinkedIn feed code provides a basic feed display that you can then customize further to fit your preferences. Here are some customization options:
- Height and width – Adjust the height and width values (in pixels) to make the feed wider, taller, smaller, etc.
- Hide header – Add “header=false” in the iframe code to remove the “LinkedIn” header text.
- Custom feed types – Change “update” in the iframe URL to “posts” for just your posts, “activity” for a complete activity feed, or others.
- Specific content – Target just posts with a certain hashtag or from a specific LinkedIn page.
- Style overrides – Use CSS styling to modify feed colors, fonts, borders, etc.
Refer to LinkedIn’s official documentation for details on all the different customization parameters available. Tweaking the settings can help the feed blend seamlessly into your website design.
LinkedIn Feed Considerations
Before adding a LinkedIn feed to your website, keep these considerations in mind:
- Mobile optimization – The feed may not display or function optimally on mobile devices. Test it out across platforms.
- Security – Don’t overload your website with too many unvetted third-party embed codes as they can potentially pose security risks.
- Rate limits – LinkedIn’s API has usage limits that may block your feed if exceeded. Usually not an issue for low-traffic sites.
- Presentation – Make sure the visual style of the feed aligns well with your overall site aesthetic and branding.
- Content quality – Review what posts show up in the feed and edit your LinkedIn activity accordingly to ensure relevant, high-value content.
As long as you keep these factors in mind, adding a LinkedIn feed can be a nice supplement to your website content without much risk.
Alternatives to LinkedIn Feeds
While having an embedded LinkedIn feed on your site has its benefits, there are a couple alternative options to consider as well:
Manual LinkedIn content syndication
Rather than automatically piping in all of your LinkedIn activity, you can manually select and republish your best LinkedIn content (articles, posts, etc.) on your website on a one-off basis. This gives you more curation control over what content appears on your site.
General social media feeds
Platforms like Facebook and Twitter also offer embeddable feeds that could highlight your full social media presence instead of just LinkedIn. However, these may feel less relevant depending on your site’s focus.
RSS feed
Similarly, you could generate an RSS feed connected to your LinkedIn profile and display that feed through an RSS widget on your site. RSS provides more feed formatting options.
No feed
Finally, relying solely on original content you create directly for your website, with no feeds, is a simpler option. You retain full control over the content, but lose the benefits of syndicated LinkedIn content.
Step-by-Step Guide to Adding a LinkedIn Feed to Your Website
Here is a step-by-step walkthrough to embed a LinkedIn feed on your website:
Step 1 – Get your LinkedIn feed code
- Go to your LinkedIn profile page and click “More” in the top right
- Select “Embed profile” from the dropdown menu
- On the Embed tab, copy the iframe code under “Feed”
This is the base code that will embed your LinkedIn activity feed. It should look like:
<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:share:XXXXXXXX" height="486" width="504" frameborder="0" allowfullscreen=""></iframe>
Step 2 – Paste the code into your website
- Log into your website’s content management system (CMS) or code editor
- Navigate to the page where you want the LinkedIn feed to display
- Paste the iframe code into the HTML of the page
- Often feeds are added in sidebars, footer widgets, or dedicated feed pages
Step 3 – Preview and test the feed
- Save your changes and preview the website page
- Ensure the LinkedIn feed appears and functions correctly
- Click on posts and links to verify they direct properly to LinkedIn
- On desktop and mobile, if applicable
Step 4 – Customize the feed (optional)
- Adjust height and width values in the iframe code
- Add “header=false” to remove the LinkedIn header bar
- Change the content type by editing the “update” value
- Add CSS styling to modify feed text, colors, etc
Tweak the feed to optimize its size, design, content, etc. Refer to LinkedIn’s customization guide for more options.
Step 5 – Monitor and maintain the feed
- Check periodically that the feed is still functioning properly
- Keep your LinkedIn profile updated with relevant content
- Re-embed code from LinkedIn if issues arise
Your LinkedIn feed should now be embedded and displaying on your website! Follow this process any time you need to add a LinkedIn feed to a site.
Common Questions and Issues
Some common questions and troubleshooting tips when adding a LinkedIn feed to your website:
How do I edit the feed content?
The feed content pulls directly from your LinkedIn profile and updates automatically. To change what posts show up in the feed, you must update the content on your LinkedIn profile itself.
Why is my feed showing error messages?
If you see errors like “feed not found” in your embedded feed, try generating fresh embed code from LinkedIn and make sure your profile is public. Code can expire after some time.
Can I show multiple LinkedIn feeds?
It’s possible to embed different LinkedIn feeds on one page, for example your profile feed plus a Company or Showcase page feed. Just add separate iframe embed codes.
How do I remove the header from my LinkedIn feed?
Add the additional parameter “header=false” in the iframe code to suppress the LinkedIn header that normally shows above the feed.
Why does my LinkedIn feed have overlay text?
LinkedIn sometimes adds “View on LinkedIn” overlay text for promotional purposes. This can be disabled in your LinkedIn post settings.
Conclusion
Adding a live LinkedIn feed to your website is a great way to showcase your latest professional activity and establish thought leadership. With just a simple copy-paste of the embed iframe code from LinkedIn, your site can have a dynamic, automatically updating content feed. Customize the appearance and content with additional parameters to seamlessly blend the LinkedIn feed into your website design and content strategy. Implementing a LinkedIn feed provides an efficient way to directly connect your website audience to your LinkedIn presence.
