Yes, it is possible to change the URL of a LinkedIn company page. The LinkedIn URL, also known as the vanity URL, is the unique web address that leads to your company’s LinkedIn page.
When you first create a LinkedIn company page, you are given a default URL that is a combination of random numbers and letters (e.g. linkedin.com/company/123456789). This default URL isn’t very branded or memorable. Luckily, LinkedIn allows you to change and customize your company page URL to use your company or brand name instead.
For example, Apple’s LinkedIn URL is linkedin.com/company/apple. Microsoft’s LinkedIn URL is linkedin.com/company/microsoft. Customizing your LinkedIn company page URL can make it easier for people to find and remember your page. It also helps build your brand identity on LinkedIn.
Why Change Your LinkedIn Company Page URL?
There are a few key reasons you may want to change your default LinkedIn company page URL:
Branding
A customized URL that includes your company or brand name is much more memorable, professional, and on-brand than the default URL. Instead of a random string of numbers and letters, you can have your business name so that it’s clear whose page someone is visiting.
SEO
Keyword-rich URLs can help boost your LinkedIn page’s search engine optimization (SEO). Including targeted keywords that relate to your business in the URL can improve your rankings in LinkedIn search as well as external search engines like Google.
Usability
A customized URL is shorter, cleaner, and easier to remember and share with others. People are more likely to engage with your page if they can easily find it and recall the URL.
Credibility
A customized URL lends legitimacy and makes your company page seem more established. Default URLs look unofficial and generic. A customized URL builds credibility and trust.
How to Change Your LinkedIn Company Page URL
Changing your LinkedIn company page URL is a simple process:
Step 1: Go to your Company Page
Log into your LinkedIn account and navigate to your company page. Make sure you are logged in as an Admin to be able to edit the page details.
Step 2: Click “Edit” on the Page Header
On your company page, move your cursor over the current page URL/header. An “Edit” button will appear. Click on “Edit”.
Step 3: Edit the Vanity URL
This will open your company page editing tools. Find the section for your URL. Delete the current URL text and type in the custom URL you want to use.
Step 4: Check URL Availability
As you begin typing your new URL, LinkedIn will let you know if the URL is available. If it isn’t available, you will need to try another option.
Step 5: Save Changes
Once you have input your new preferred URL, click “Save Changes” to update your company page with the new vanity URL.
It may take some time for the new URL to fully propagate after you save changes. You’ll want to preview the page and test the new URL before sharing it.
LinkedIn Company Page URL Naming Tips
As you create your new LinkedIn company page URL, keep these tips in mind:
Keep it Simple
Avoid overly complex or convoluted URLs. Go for something clean and easy to remember.
Use Target Keywords
Incorporate keywords relevant to your business, products, and services. This can help with SEO.
Be Consistent with Branding
Make sure your URL aligns with your overall brand image and messaging.
Check Availability
Test URL options to make sure your preferred custom URL isn’t already taken. URLs must be unique.
Consider Length
Shorter URLs are easier to share and remember. But don’t sacrifice keyword targeting for an overly short URL.
Use Dashes Over Underscores
Dashes (-) are recommended over underscores (_) to visually separate words in URLs.
What Happens to Your Old LinkedIn URL?
If you change your LinkedIn company page URL, your old URL will redirect to the new URL. However, any existing links, bookmarks, or past shares using your old URL will still work.
The redirect from your old URL to new URL will remain indefinitely. Search engines and followers should migrate to the new URL over time.
You don’t need to worry about broken links or errors from changing your URL. Both versions will work. But it’s still smart to update your URL anywhere it’s been shared online.
Should You Change Your LinkedIn Company Page URL?
Here are some signs it may be time to change your default LinkedIn company page URL:
- Your current URL is still the generic default URL
- Your company name has changed
- Your branding has changed
- You want to improve SEO with keywords
- You are launching a marketing campaign and want a simpler URL
- You have acquired companies or brands and need to consolidate URLs
If your URL is working fine as-is, you don’t necessarily need to change it. But in most cases, taking the time to customize your LinkedIn company page URL is worth the effort.
A cleaner, shorter, branded URL will make your page more professional, build credibility, and improve shareability. This can lead to more engagement on one of the world’s largest professional networking platforms.
Conclusion
Changing your LinkedIn company page URL is a straightforward process that can be done by any page Admin through the LinkedIn editing tools.
A custom vanity URL creates a more professional presence, aids branding, improves discoverability and engagement, and aligns with your overall digital marketing strategy.
With just a few simple steps, you can update your page’s generic default URL to a branded custom URL that helps present your company in the best possible light on LinkedIn.