Can you Connect LinkedIn to HubSpot?

Yes, you can connect LinkedIn to HubSpot! Integrating these two powerful platforms allows you to leverage the benefits of both LinkedIn’s social media features and HubSpot’s inbound marketing tools. Connecting them provides a streamlined way to manage your contacts, nurture leads, publish content, and track your marketing efforts.

Why Connect LinkedIn and HubSpot?

There are several key reasons why connecting LinkedIn and HubSpot can be highly beneficial for your business:

• Access your LinkedIn contacts and groups in HubSpot – Syncing your LinkedIn connections to HubSpot gives you a centralized database of all your contacts for easier relationship management.
• Prioritize leads based on LinkedIn data – You can score and segment your leads in HubSpot based on profile data like job title, company, and interests from LinkedIn.
• Send targeted content to your LinkedIn network – Share blog posts, offers, and other content to specific LinkedIn connections to nurture relationships.
• Publish LinkedIn posts from HubSpot – Use HubSpot to quickly publish posts on LinkedIn to expand your reach and get in front of more of your target audience.
• Track campaign results – See the impact of your LinkedIn campaigns and social efforts right in HubSpot with integrated reporting.

Overall, connecting the two platforms amplifies your ability to market and sell effectively on LinkedIn while harnessing inbound methodology and automation through HubSpot.

How to Connect LinkedIn to HubSpot

It just takes a few simple steps to connect your LinkedIn account to your HubSpot portal. Here is an overview of how to set up the integration:

1. Log into your HubSpot portal and go to “Integrations” in the menu.
2. Click “LinkedIn” and then click “Connect LinkedIn.”
3. Enter your LinkedIn login credentials when prompted to authorize the connection.
4. Select which options you want to enable for the integration. At a minimum, enable “Import LinkedIn data.”
5. Click “Allow” to complete the setup.

Once connected, HubSpot will automatically import your LinkedIn profile data, contacts, companies, groups, and more based on the options you selected. You can also manually trigger imports or syncs as needed.

Key Integration Features

Here are some of the key features you get once you have LinkedIn integrated with HubSpot:

• Contact syncing – Your LinkedIn connections are synced into HubSpot as contacts, allowing you to manage them from a single CRM.
• Lead tracking – Any LinkedIn members who engage with your content or ads are tracked as leads in HubSpot.
• Targeted content sharing – Easily share blog posts and offers directly to specific LinkedIn contacts to nurture them.
• Sponsored content – Promote your LinkedIn posts as sponsored content to expand their reach and visibility.
• Ads reporting – View LinkedIn campaign analytics like clicks, impressions, and costs directly within HubSpot.

Tips for Getting the Most Out of the Integration

Follow these best practices to really maximize the power of connecting LinkedIn and HubSpot for your marketing and sales strategy:

1. Set up automation workflows triggered by LinkedIn actions like joining your group or engaging with your posts.
2. Create LinkedIn segments in HubSpot based on profile data to target content shares and ads.
3. Use HubSpot reporting to accurately track your LinkedIn ad spend and optimize campaigns.
4. Cross-reference LinkedIn Lead Gen Form leads with your HubSpot database to prioritize follow-ups.
5. Build targeted audiences lookalike to your best customers on LinkedIn for highly relevant sponsored content.
6. Sync email templates from HubSpot into LinkedIn Campaign Manager for consistent messaging.

Common Questions and Issues

Here are answers to some frequently asked questions and troubleshooting tips for common issues when connecting LinkedIn to HubSpot:

How often does LinkedIn data sync to HubSpot?

The initial data import happens right after you first connect the integration. After that, LinkedIn information will sync to HubSpot automatically on a daily basis. You can also trigger manual syncs as needed from within HubSpot.

Why are some LinkedIn contacts not syncing to HubSpot?

If some of your 1st-degree LinkedIn connections are not transferring over to HubSpot, it is likely because they have opted out of data sharing in their LinkedIn account settings. There is no workaround for this unless they change their data sharing preferences.

Can I publish directly from HubSpot to my LinkedIn profile?

No, currently you cannot publish native posts directly from HubSpot to LinkedIn. However, you can share links to your HubSpot blog articles onto your LinkedIn profile or to LinkedIn groups. The integration allows one-way publishing from LinkedIn to HubSpot only.

How do I disconnect or remove the integration?

In your HubSpot portal, go to Integrations > LinkedIn > Settings. Click “Disconnect from LinkedIn” and confirm to remove the integration. This will stop all data syncing but will not delete previously imported information.

Conclusion

Connecting LinkedIn and HubSpot provides tremendous benefits for marketers looking to optimize their LinkedIn marketing efforts. By bringing your social media contacts and campaigns into your central CRM, you gain unmatched visibility into your prospects and customers across both platforms. Leveraging the powerful combination of inbound methodology on HubSpot and social selling on LinkedIn can help you generate more leads, accelerate your sales cycle, and demonstrate full ROI from your efforts on LinkedIn.