Yes, you can host and participate in webinars using LinkedIn Live. LinkedIn Live allows you to stream video content directly within the LinkedIn platform to engage with your professional network. Here are some key things to know about doing webinars on LinkedIn:
LinkedIn Live Overview
LinkedIn Live is LinkedIn’s built-in live streaming platform. With LinkedIn Live, you can stream video broadcasts that are shown directly in the LinkedIn feed to your connections and followers. Some key things to know about LinkedIn Live:
- Available to all members with a LinkedIn profile.
- Allows broadcasting video content directly into the LinkedIn feed.
- Streams appear in followers’ feeds and can also be shared to your company page and user profile.
- Viewers can react and comment on live videos in real-time.
- Videos can be downloaded and reused after streaming.
LinkedIn Live provides an easy way to reach your professional audience directly within the LinkedIn platform. It’s great for webinars, Q&As, company updates, conference keynotes, and more.
Benefits of Doing Webinars on LinkedIn
Here are some of the key benefits of using LinkedIn Live for webinars and events:
- Reach your target audience – LinkedIn’s audience is primarily professional contacts and industries, allowing you to reach your ideal attendees.
- Leverage your connections – You can promote your event to your own network of LinkedIn connections.
- Increase visibility – Live videos stand out in the LinkedIn feed, giving your webinar high visibility.
- Engagement – Viewers can react and comment in real-time, increasing engagement.
- Thought leadership – Hosting webinars establishes you as an industry expert and thought leader.
Overall, utilizing LinkedIn Live provides a great opportunity to create an event that generates engagement and reaches the right professional audience.
Who Can Host LinkedIn Live Webinars?
Here are the requirements to be able to host a LinkedIn Live broadcast:
- A LinkedIn profile (personal or company page).
- At least 150 followers/connections on your profile or page.
- No compliance violations or restrictions on your account.
As long as you meet these requirements, you can sign up for LinkedIn Live in your account settings. This will allow you to go live and stream video directly from your phone, desktop, or external broadcasting software.
To participate in someone else’s LinkedIn Live webinar, you simply need a LinkedIn account. As an attendee, you can react and comment on the live video just like any other LinkedIn post.
How to Host a LinkedIn Live Webinar
Here are the key steps to hosting your own webinar using LinkedIn Live:
- Enable LinkedIn Live – In your account settings, enable the LinkedIn Live streaming option.
- Plan your webinar – Determine your topic, timing, length, special guests, and promotion strategy.
- Promote your webinar – Leverage your connections, company page, and groups to build attendance.
- Set up your broadcast – Use your smartphone, encoder software, or the LinkedIn Live mobile app.
- Go live – Start your broadcast at the scheduled time. Monitor comments and reactions in real-time.
- Share the recording – After you finish, the video will process and you can download it to share or repurpose.
Some best practices for LinkedIn Live webinars include having engaging content, inviting special guests, using strong CTAs, and promoting extensively before your event. Test out your setup ahead of time and interact with the live comments during your event.
Webinar Ideas for LinkedIn Live
Here are some potential webinar topics that are well-suited for the LinkedIn audience:
- Industry trends presentations
- Q&A sessions
- Expert interviews
- Career and leadership advice
- Software or product demonstrations
- Case studies or client testimonials
- Company culture discussions
- Industry report releases
- Panel debates on current issues
Essentially any professional, career-related, or industry-specific content can make an interesting webinar topic. Use your expertise and connections to create value for your LinkedIn network.
Tips for Running Successful LinkedIn Webinars
Here are some best practices for runningeffective and engaging webinars on LinkedIn Live:
- Test your tech setup thoroughly before going live.
- Promote the event widely across your network with regular reminders.
- Engage with commenters and interact with your audience during the webinar.
- Have a strong, relevant call to action for attendees.
- Follow up with a thank you note and link to the recording.
- Repurpose your webinar content into other formats after.
- Analyze viewer stats and feedback to improve future webinars.
Put effort into promotion before the event and production quality during the webinar. This will drive higher viewership and satisfaction.
LinkedIn Webinar Statistics
Here are some statistics on LinkedIn Live webinars:
- LinkedIn Live videos generate 5X more comments than regular video posts.
- 78% of LinkedIn members say live video helps them feel more connected.
- The most popular streaming days on LinkedIn are Tuesdays and Wednesdays.
- LinkedIn reports 20+ hours of video streamed per month by active pages.
- 87% of business professionals use LinkedIn regularly.
These statistics illustrate the engaging nature of LinkedIn Live webinars. Streaming allows you to build connections with your professional audience.
Webinar Tools for LinkedIn
Here are some webinar tools and platforms you can use in conjunction with LinkedIn Live:
Tool | Features |
---|---|
LinkedIn Live Studio | Dedicated studio space from LinkedIn for live streaming. |
StreamYard | Streaming platform with options to simulcast to LinkedIn. |
Zoom | Video tool with webinar capabilities and LinkedIn streaming integration. |
Vimeo | Video hosting site where you can also simulcast to LinkedIn. |
Workcaster | All-in-one platform for webinars including LinkedIn integration. |
These tools provide options for broadcasting, managing attendees, screen sharing, landing pages, and streaming to multiple platforms simultaneously.
Conclusion
LinkedIn Live provides an excellent platform for conducting live webinars and virtual events for your professional audience. The built-in streaming capability allows you to reach your connections and followers directly within LinkedIn.
With the right preparation and promotion, LinkedIn Live webinars enable you to demonstrate thought leadership, connect with your target audience, and increase engagement. Test out streaming with your own connections to evaluate the opportunity and start planning your next LinkedIn webinar.