LinkedIn is the world’s largest professional network with over 800 million members worldwide. It allows individuals to connect with each other based on professional interests and affiliations. Many people use LinkedIn to network, find jobs, share content, and build their professional brand. In addition to individual profiles, LinkedIn also allows companies and organizations to create Company Pages to promote their business and recruit employees.
LinkedIn offers several premium paid subscriptions and services for individuals and businesses looking to get more out of the platform. One of these is LinkedIn Premium Business Pages, which provide additional features and benefits over the free basic Company Pages. So can you get a LinkedIn Premium Business Page and is it worth it? Let’s take a look.
What is a LinkedIn Premium Business Page?
A LinkedIn Premium Business Page is an upgraded, paid version of the basic LinkedIn Company Page. With a premium page, businesses get access to additional tools and features aimed at helping them stand out, connect with the right members, and generate more leads and traffic from LinkedIn.
Some of the key benefits and capabilities included with LinkedIn Premium Business Pages are:
– Increased profile visits – Premium pages get 7 times more profile views than basic pages.
– Contact options – Lets you add lead generation forms and contact info to your page.
– Analytics – Provides analytics on page views, post impressions, clicks, followers and more.
– Spotlight – Puts your page post at the top of followers’ feeds for 7 days.
– LinkedIn Ad credits – $50 per month in free ads credit to promote your page.
– Premium search results – Get ranked higher in LinkedIn’s search results.
– Industry/topic targeting – Target your posts to specific industries, topics, skills and regions.
– Extended network reach – Expand your audience beyond just 1st degree connections.
So in summary, a LinkedIn Premium Business Page provides a range of features to boost awareness, leads and engagement from your LinkedIn presence. It acts as an enhanced social media marketing and lead gen channel for your business.
Who can get a LinkedIn Premium Business Page?
LinkedIn Premium Business Pages are available to any company, organization, government agency, non-profit, school or other established business. Here are the requirements to be able to sign up for a premium page:
– Your business must already have a claimed and verified basic Company Page on LinkedIn. This provides the foundation for the premium page.
– The premium page must be registered and managed under a valid LinkedIn personal account belonging to an official representative of the business.
– Premium pages are limited to one per company or organization. You can’t create multiple premium pages for the same business.
– To purchase and manage the page, you must be an official administrator authorized to act on behalf of your company.
So essentially, premium pages are for real, established businesses to showcase themselves professionally. Individuals, freelancers and independent consultants are not able to create them. The business entity must already have an established presence on LinkedIn to upgrade to a premium page.
How much does a LinkedIn Premium Business Page cost?
LinkedIn Premium Business Pages are a paid subscription service, with different pricing plans available based on the features you need. Here are the current monthly costs for LinkedIn premium pages:
– Basic Premium Page – $59.99/month
– Professional Premium Page – $99.99/month
– Executive Premium Page – $149.99/month
The Professional plan has everything in the Basic plan, plus expanded analytics, lead generation forms and the ability to publish long-form posts.
The Executive plan contains all features, with expanded targeting options, more profile views, additional ad credits and full analytics integration.
So pricing ranges from $60 to $150 per month depending on the plan. There are also annual discounts available if you prepay for an entire year upfront. There is a 30 day free trial to test it out if you are unsure.
Many businesses find the investment well worth the visibility, leads and brand awareness a premium page drives. But the pricing may be out of reach for very small companies and startups.
What are the key benefits and features of a Premium Page?
Some of the most valuable features you gain with a LinkedIn Premium Business Page include:
Enhanced Company Profile
Premium pages let you add more sections and information to your Company Profile like detailed company descriptions, employee stats, videos, lead gen forms and more. This provides a much more robust presence.
Increased Visibility
Your page and posts have broader reach, you’ll gain more followers faster, and get 7x more profile views than basic pages. Premium pages also get ranked higher in LinkedIn search.
Audience Targeting
Target your posts and content to specific job titles, company sizes, locations and interests. This allows precise messaging to the audiences most relevant to you.
Lead Generation
Add lead capture and contact forms to your page to generate sales leads from LinkedIn. See real-time notifications and analytics on the leads you receive directly within LinkedIn.
Analytics
Track performance and metrics like page views, post impressions, clicks, follower growth, lead submissions and more. Executive pages add even more analytics integration.
Advertising Credit
Every premium page gets $50 in free LinkedIn ad credit each month. This allows you to test and optimize LinkedIn’s powerful targeted ad capabilities to complement your organic efforts.
Spotlights
Spotlights bump your posts to the top of your followers’ feeds for 7 days, giving you attention when you really need it. Professional and Executive pages get 5 and 15 spotlights per month respectively.
So in summary, premium pages give you the tools and platform to have a very robust, professional and visible presence on LinkedIn. For many businesses, the investment can give a great return from the leads, traffic and brand awareness it drives.
How to set up a LinkedIn Premium Page
Setting up a premium page is straightforward if your business already has a claimed Company Page. Just follow these steps:
1. Visit the LinkedIn Premium Pages website
Go to the LinkedIn premium pages homepage at: https://business.linkedin.com/marketing-solutions/company-pages
2. Choose your plan
Review the different plans and features. Select the one that best fits your business needs and budget. You can always upgrade later.
3. Start your free trial
Begin a 30-day free trial for the plan you chose. You’ll need to enter your business’s existing page and your payment details.
4. Upgrade your Company Page
Follow the prompts to easily convert your current basic page into a Premium Page and activate your new features.
5. Start using the premium features
Add info to your Company Profile, create targeted posts, set up lead capture forms, track analytics, use your ad credit and more!
So those are the basic steps to get your LinkedIn Premium Business Page up and running quickly. The setup process is made to be simple and intuitive.
Conclusion
To wrap up, LinkedIn Premium Business Pages provide a paid upgrade over the basic free Company Pages on LinkedIn. For a monthly subscription cost, premium pages give businesses access to tools and capabilities aimed at increasing their visibility, reach, leads and traffic through the LinkedIn platform.
Key premium page features include boosted content and search ranking, audience targeting, expanded Company Profiles, contact lead generation, analytics and advertising credits. Premium pages are available to any verified business and organization, and pricing starts at $59.99 per month.
For many companies active on LinkedIn, a premium page can deliver great value by establishing them as an authoritative industry voice, connecting them to the right professionals, and driving real business results in the form of leads, hires and sales. The investment may pay for itself many times over from the direct business outcomes achieved.
So in most cases, yes – upgrading to a LinkedIn Premium Business Page is worth considering if you want to have a truly optimized and professional presence on LinkedIn. The premium features allow you to leverage LinkedIn’s powerful platform to achieve your business and marketing objectives.
