Quick Answer
Yes, it is possible to have a video as your LinkedIn banner. LinkedIn allows banner images and videos up to 4MB in size. The recommended dimensions for a LinkedIn banner video are 646 x 220 pixels.
What is the LinkedIn banner?
The LinkedIn banner appears at the top of your LinkedIn profile page. It serves as a header image that represents you or your brand.
The LinkedIn banner is one of the first things people will see when visiting your profile, so it’s important to make it eye-catching and meaningful. An impactful banner can help convey your personal brand, field of work, company, interests, or other facets of your professional identity.
LinkedIn Banner Dimensions
The recommended dimensions for standard LinkedIn banners are:
| Width | 646 pixels |
| Height | 220 pixels |
Banners display on desktop in a 16:9 horizontal rectangle ratio. On mobile devices, they appear in a smaller 1:1 square cropped version.
LinkedIn allows file sizes up to 4MB. Both static image banners and video banners must adhere to these size guidelines.
Can You Use a Video for Your Banner?
Yes, LinkedIn supports video banners up to 4MB in size and with dimensions of 646 x 220 pixels. This allows you to upload MP4 or MOV files to play as your banner instead of a static image.
Video banners autoplay without sound when someone visits your profile. They help add visual interest and dynamism to your personal brand.
Benefits of a LinkedIn Video Banner
There are several potential benefits to using a video banner instead of a static image:
- Brings your profile to life visually
- Conveys energy and motion
- Demonstrates creativity and technical skills
- Gets attention with movement on a static page
- Stands out from profiles with just image banners
- Offers more versatility for telling a story or promoting your brand
For example, you could showcase a slideshow about your work, use product demonstrations, feature team events, display employer branding videos, or find other ways to incorporate visual media.
LinkedIn Video Banner Best Practices
If creating a LinkedIn video banner, keep these best practices in mind:
- Keep clips short and engaging – under 10 seconds is ideal
- Feature eye-catching visuals
- Convey your brand personality and professionalism
- Use high-quality video files
- Avoid overly distracting graphics or effects
- Ensure videos are relevant to your goals and field
- Test videos on both desktop and mobile to ensure they display well
- Change banners seasonally or with major events/news
With compelling, professional video content, you can maximize the impact of your LinkedIn banner.
How to Upload a LinkedIn Video Banner
Uploading a video banner on LinkedIn is straightforward:
- Go to your LinkedIn profile
- Click “Edit public profile & URL” on your intro card
- Click the pencil icon to edit your background photo
- Click “Upload” and select your video file from your computer
- Position/crop the video as needed
- Click “Save” to apply your new video banner
Your video will now autoplay without sound when viewing your profile.
Be sure to preview it on both desktop and mobile to see how it looks. Try refreshing your profile or having connections view it to ensure the video displays correctly.
Video Banner Specifications
For optimal quality, adhere to these video banner specifications:
- MP4 or MOV format
- Up to 4MB file size
- 646 x 220 pixels resolution
- Square 1:1 mobile ratio
- Under 10 seconds length
- High resolution and quality
Follow LinkedIn’s recommended specs to create professional, seamless video banners.
Tips for an Effective LinkedIn Video Banner
To maximize your video banner’s impact, consider these tips:
Showcase Your Industry
Feature dynamic footage that conveys your field of work. For example, an IT consultant could display coding, while a chef could highlight cooking activities.
Demonstrate Company Culture
Let your employer brand shine by featuring team events, office culture, or company values in action.
Promote New Offerings
Tease new products, services, or programs your company is launching to generate intrigue.
Spotlight Your Skills
Display yourself presenting, networking, leading projects or anything else highlighting your abilities in motion.
Build Your Personal Brand
Show your brand logo, mission statement or other elements that uniquely represent you.
Highlight Achievements
Display awards, certifications, publications or other accomplishments from your career.
Exhibit Company Milestones
Commemorate major company anniversaries, expansions, initiatives or other big moments.
Promote Events
Generate excitement for upcoming conferences, webinars, and other events.
Share Impactful Statistics
Combine statistics about your company with visuals of people and activities.
Conclusion
Adding a video banner is an eye-catching way to enhance your LinkedIn presence. The platform makes it simple to upload MP4 or MOV files up to 4MB and conforming to 646×220 pixel dimensions.
When crafted strategically, video banners showcase motion, demonstrate your brand personality, and highlight achievements. Use best practices to create short, engaging, professional videos that make a memorable impression.
With a compelling video banner that reinforces your professional identity, you can take your LinkedIn profile to the next level and stand out from the crowd.
