Yes, you can have multiple admins for a LinkedIn business page. LinkedIn allows businesses to add multiple admins to help manage their company pages. This can be useful for larger companies or those with multiple departments, allowing several people to collaborate on managing the page.
Some key things to know about having multiple LinkedIn business page admins:
Adding Admins
– The page owner can add and remove other admins at any time. To add an admin, go to the LinkedIn page and click “Add admins” under the Admins section.
– You can add any LinkedIn member as a page admin, as long as they have a personal LinkedIn profile.
– There is no limit to how many admins a page can have.
Admin Capabilities
– All admins have the same capabilities in terms of managing the page. They can post content, update info, add jobs, respond to messages and comments, etc.
– The page owner has some additional capabilities that regular admins don’t have. For example, only the owner can remove or change other admins, as well as fully delete the page.
Page Activity and Notifications
– All activity on the page by any admin will show as being done by the company page, not the individual admin.
– Admins can choose to receive notifications about any activity on the page, such as content being posted, messages received, etc.
Benefits of Multiple Admins
Having multiple admins for your LinkedIn business page can provide several advantages:
Divide Responsibilities
Different admins can focus on particular areas of page management. For example, one admin could handle content posting, another social media engagement, another customer service messaging, etc.
Increase Activity
With multiple admins, there are more people available to post content and engage the audience. This can help keep the page active and vibrant.
Provide Coverage
Multiple admins prevent any gaps if a single admin is away or leaves the company. There’s always someone available to manage the page.
Leverage Expertise
Different admins may have different knowledge and skills to contribute. An admin experienced in social media can focus on that, while another with PR skills drafts content.
Collaborate Cross-Functionally
Admins from different departments/teams can work together to manage the page from diverse perspectives. This leads to a more comprehensive approach.
Best Practices for Multiple Admins
To make having multiple LinkedIn page admins work effectively, here are some best practices:
Define Roles
Agree on who will be responsible for specific admin tasks and duties based on individuals’ strengths. Document these role definitions.
Communicate
Admins should regularly connect via meetings or messaging to align on page strategy, content calendars, initiatives, etc.
Use a Management Tool
A social media management platform can streamline collaborating across multiple admins. Features like centralized content calendars and assignment workflows can help.
Monitor Insights
Use LinkedIn’s Page Insights to track how various types of content and engagement are performing over time. Review these metrics together to inform strategy.
Set Up Notifications
Admins should turn on notifications for any page activity so all admins can stay informed on comments, messages, shares, etc in real-time.
Review Content
Have multiple admins review and provide feedback on planned content before posting to ensure quality and consistency.
Orient New Admins
When adding a new admin, provide them with any documented guidelines, processes, logins and key context to get them up to speed.
Potential Challenges of Multiple Admins
While having multiple admins provides great benefits, it can also come with some potential downsides if not managed well:
Unclear Ownership
If roles and responsibilities aren’t defined, admins may be uncertain who should handle what tasks and decisions.
Inconsistent Messaging
Without close collaboration, different admins may post content that doesn’t align with the overall brand and strategy.
Conflicting Directions
Multiple admins could give followers different answers or instructions if messaging isn’t coordinated.
Content Approval Bottlenecks
Requiring too many admins to sign off on content before posting can slow down publishing and reactivity.
Lack of Follow Through
Admins may assume another admin will take care of a particular task, resulting in gaps if responsibility isn’t clearly assigned.
Tips for Managing Multiple Admins
If you have multiple admins for a LinkedIn business page, here are some tips for managing them effectively:
Schedule Regular Check-ins
Set recurring meetings or calls for admins to plan and align. Include status updates and performance reviews.
Use Collaboration Tools
Tools like Slack or Trello can provide a shared communication channel and task management for admins.
Assign a Lead Admin
Designate one admin to be the lead who provides direction and oversight to the rest of the team.
Track Page Analytics
Analyze page data regularly to optimize efforts and continue improving results over time.
Automate with Rules
Set up automation rules to streamline processes like assigning tasks or approving content across admins.
Create an Editorial Calendar
Use a shared long-term calendar to plan content across admins and track publishing progress.
Implement Training
Train all admins on your company’s brand voice, style guidelines, messaging strategy, and best practices.
Recognize Admins’ Efforts
When admins do great work managing the page, acknowledge their contributions and the value they provide.
Conclusion
Having multiple admins for your LinkedIn business page can greatly benefit your content posting, audience engagement, and overall management of your company’s LinkedIn presence. Define clear roles, foster collaboration, implement organization systems, and provide oversight to ensure multiple admins strengthen (rather than complicate) your page strategy. With the right approach, a cross-functional admin team allows you to manage a best-in-class LinkedIn page that resonates with your followers.
