Yes, it is possible to hyperlink an image in LinkedIn. LinkedIn allows users to include images in posts and comments, and these images can be turned into hyperlinks by adding the URL in the image ALT text. When clicking on an image with a URL in the ALT text, it will take users directly to that linked page or website.
Benefits of Hyperlinking Images
There are a few key benefits to hyperlinking images on LinkedIn:
– Drives traffic – Hyperlinked images allow you to drive users to external sites and pages by simply clicking on the visual. This increases click-through rates vs standard text links.
– Grabs attention – Images naturally grab a user’s attention more than blocks of text. Hyperlinked images stand out in the LinkedIn feed.
– Breaks up heavy text – Images hyperlinked or not help visualize your posts and break up lengthy paragraphs. This improves readability.
– Reinforces branding – Company logos and product images hyperlinked to your website help reinforce branding and name recognition.
– Provides context – Images give visual context to your LinkedIn posts rather than solely relying on desciptions.
How to Hyperlink an Image
Hyperlinking an image on LinkedIn is a straightforward process:
1. Upload or insert the image you want to use into your post or comment.
2. Right click on the image and select “Edit ALT Text” (may also say “Edit Image Description”).
3. In the ALT Text field, enter the text you want displayed when hovering over the image.
4. After the ALT text description, add a space and then paste in the URL you want the image to link to.
For example: My Company Logo https://www.mycompany.com
5. Click Save. The image should now be hyperlinked to the URL you added.
6. Test it by clicking on the image and ensuring it goes to the right webpage.
Tips for Hyperlinked Images on LinkedIn
Here are some tips and best practices when using hyperlinked images on LinkedIn:
– Choose relevant images – Select images that are related to your content and industry. Don’t use random stock imagery.
– Use high quality images – Upload crisp, clear images at least 1080px x 1080px in size or larger. Poor quality images reflect poorly.
– Write descriptive ALT text – Use ALT text to summarize what is shown in the image and include your target keyword(s).
– Link to high-value pages – Hyperlink your images to your best content like blog posts, product pages, or landing pages.
– Use sparingly – Avoid overloading posts with too many hyperlinked images. Use a few select images to break up text.
– Check links – Confirm all image links direct to the correct active webpages. Broken links negatively impact user experience.
– Track click-throughs – Use link click tracking to monitor CTRs on your hyperlinked LinkedIn images. Identify which perform best.
Ideal Image Types to Hyperlink
Certain types of images tend to work well hyperlinked on LinkedIn:
– Company Logos – Instantly drive traffic to your website.
– Infographics – Link to full versions of your informational graphics.
– Product Photos – Send users to product detail pages.
– Blog Featured Images – Drive viewers to your latest posts.
– Ebooks/Whitepapers – Promote your gated content offers.
– Webinars/Event Graphics – Increase registrations.
– Videos – Link to YouTube or Vimeo for demos and tutorials.
– Survey/Poll Images – Boost participation in your market research surveys.
– Slideshare Presentations – Connect viewers to your full slide decks.
– Portraits of Leadership – Build familiarity and personal branding.
Ideal Places to Hyperlink Images
You can make use of hyperlinked images in these key sections of LinkedIn:
– Your Company Page – Branding, hero banners, announcements.
– Personal Profile – Photos, featured background image.
– Long-Form Posts – Break up heavy blocks of text.
– Short Updates – Grabs attention quickly in the feed.
– Ads – Visual ads with a strong call-to-action.
– Content Recommendations – Promote your best articles & media.
– Sponsored Content – Increase visibility of partnerships.
– Direct Messages – Share visual content with connections.
– Comments – Provide helpful resources to commenters.
– Groups – Engage fellow group members with relevant imagery.
Analytics for LinkedIn Hyperlinked Images
To better optimize use of hyperlinked images in your LinkedIn activities, leverage available analytics:
– Link Click Tracking – Identify top performing images by clicks.
– Image Insights – See impressions and engagement for each image.
– UTM Parameters – Tag links to analyze source, medium, campaign, content.
– Bitly – Shorten links with Bitly to track clicks by image.
– Click-Through-Rate – Calculate CTR as (Clicks / Impressions) x 100.
– A/B Testing – Try different images, ALT text, and/or CTAs to improve performance.
Pro tip: Use Google Analytics to dive deeper into site traffic referred from your LinkedIn hyperlinked images. Track pageviews, bounce rate, conversions and more.
Conclusion
Hyperlinked images provide an excellent opportunity to add visual flair and increased engagement to your LinkedIn posts and pages. With LinkedIn’s large user base, hyperlinked images allow you to drive more visitors to your site from the world’s largest professional social network. Just be sure to use relevant, high-quality images, write compelling ALT text, link to your best content, and track performance. With strategic use of hyperlinked LinkedIn imagery, you can boost website traffic, leads, and conversions.