Yes, it is possible to invite someone to follow a LinkedIn page that you manage or own. LinkedIn provides a simple way to invite connections, groups, or all LinkedIn members to follow your company page or showcase page from the “Followers” tab.
When you invite someone to follow a LinkedIn page, they will see updates from that page in their LinkedIn feed without having to actively visit the page. Inviting followers is a great way to increase engagement and expand the reach of your LinkedIn page.
Who Can You Invite to Follow a LinkedIn Page?
There are a few different audiences you can invite to follow a LinkedIn page:
Individual Connections
You can invite individual LinkedIn connections to follow your page. This allows you to selectively choose connections who you think would be interested in your page and its updates.
To do this, go to your LinkedIn page and click on the “Followers” tab. Here you will see an option to “Invite individuals”. You can enter the names or email addresses of specific connections to send them an invite.
Entire Groups
Another option is to invite an entire LinkedIn group to follow your page. This can be a great way to expand your audience if the group is highly relevant to your industry or niche.
On the “Followers” tab, click the option to “Invite groups”. You will see a list of groups you are a member of and can select which ones to invite.
All LinkedIn Members
You also have the ability to invite all LinkedIn members to follow your page. While this doesn’t allow you to selectively choose an audience, it does maximize the reach.
The “Followers” tab will have an option to “Invite LinkedIn members”. Clicking this lets you send an invite to all members.
How to Invite Someone to Follow a LinkedIn Page
Here are the step-by-step instructions for inviting an individual connection to follow your LinkedIn page:
Step 1: Go to Your LinkedIn Page
First, navigate to your LinkedIn company or showcase page. Make sure you are logged into the account that is an admin for that page.
Step 2: Click on the Followers Tab
You’ll see a series of tabs across the top of your page. Click on the tab labeled “Followers”.
Step 3: Click Invite Individuals
On the Followers page, you will see a box on the right side titled “Invite followers”. Click on the link for “Invite individuals”.
Step 4: Enter the Name(s) or Email(s)
This will open a field where you can enter either the LinkedIn name or email address for connections you want to invite. Enter them one at a time.
Step 5: Click Send
Once you’ve entered all the connections to invite, click the blue “Send” button to send the invites.
The connections will receive a notification that you have invited them to follow your page. If they accept, they will start seeing your page updates.
Tips for Inviting LinkedIn Connections to Follow Your Page
Here are some tips to increase the chances of your invitations getting accepted:
Target Relevant Connections
Evaluate your connections and only invite those likely to be interested in your industry, company, products, or services. Irrelevant invites will likely be ignored.
Personalize the Message
Customize the template invite message with a warm note about why you think they would benefit from or enjoy your page. Generic invites seem spammy.
Offer Exclusive Content
Consider mentioning that your page will include exclusive content, special offers, or deals just for followers. This provides extra incentive.
Experiment with Small Groups
Invite a small number of connections first and see what the acceptance rate is before doing mass invites. Find the groups with highest relevant interest.
Remind and Follow Up
Many will overlook or forget your initial invite in their notifications. Follow up in a few weeks reminding them to follow your page.
Benefits of Having More LinkedIn Page Followers
Here are some of the benefits that having more LinkedIn page followers provides:
Increased Visibility
More followers means more people seeing your page updates in their feed. This grows your audience and visibility.
Expanded Reach
Followers will likely engage with and share your page’s content to their own networks, exponentially expanding your reach.
Higher Engagement
More visibility leads to more engagement in the form of likes, comments, and shares on your page’s posts.
Improved SEO
Page followers and engagement helps LinkedIn’s algorithm recognize your page as an authority, improving SEO rankings.
Sales Opportunities
Followers get to know your brand, products, and services, making them more likely to buy from you.
LinkedIn Page Follower Demographics
Your LinkedIn page follower demographics provide insights into who your audience is. To see follower demographics:
Step 1: Go to your LinkedIn Page’s Followers Tab
Navigate to your page and click on the “Followers” tab.
Step 2: Click on the See All link
This shows a list of all your current followers. Click on “See All” near the top.
Step 3: Scroll Down to Follower Demographics
Scroll down the list until you see a box on the right labeled “Follower demographics”. This will show data on your followers.
Step 4: Analyze the Data
Demographics like seniority, industry, company size, job function, and location will be shown for your followers. Analyze this to understand your audience.
You can use these insights to refine your content and marketing to better resonate with your followers.
Should You Buy LinkedIn Page Followers?
Some services claim to sell LinkedIn page followers. However, it is not recommended to buy fake followers. Here’s why:
It Violates LinkedIn’s Policies
LinkedIn prohibits artificially inflating follower numbers via paid or automated services. Doing so risks account suspension.
Fake Followers Don’t Engage
Paid followers are bots or inactive accounts. They won’t like, share, or comment on your posts, hurting engagement.
It Damages Your Brand Authenticity
Followers numbers aren’t as impressive if the audience is fake. Prioritize real, organic growth with engaged followers.
The Benefits Are Superficial
While fake followers may temporarily boost vanity metrics like followers count, the benefits are very superficial.
It Can Hurt Your Algorithmic Ranking
LinkedIn’s algorithm can detect and downgrade pages with overinflated or suspicious follower counts.
The risks outweigh the rewards when it comes to buying LinkedIn followers. Focus your effort on organically growing real followers over time instead.
Conclusion
Inviting connections to follow your LinkedIn company or showcase page provides an easy way to expand your audience and increase engagement. Use LinkedIn’s tools to target invites to relevant connections likely to appreciate your content.
A larger follower count lends your page more authority and visibility. However, prioritize quality over quantity by cultivating an audience that genuinely interacts with your brand. Avoid the temptation to inflate follower numbers artificially.
Monitor your follower demographics to gain insights about your audience. Let this inform your content strategy and marketing. With an engaged base of followers, your LinkedIn page can become a valuable channel for driving awareness and sales.
