Can you post a photo album on LinkedIn?

Yes, it is possible to post photo albums on LinkedIn. While LinkedIn is primarily used for professional networking and career development, the platform does allow users to share visual content like photos and videos. Posting photo albums can be a great way to give followers a behind-the-scenes look at your company culture, showcase products/services, or share event highlights.

Requirements for Posting Photo Albums on LinkedIn

Here are some key things to keep in mind if you want to post a photo album on LinkedIn:

• You must have a LinkedIn Company Page – Photo albums can only be posted from LinkedIn Company Pages, not personal profiles. So you’ll want to make sure your business has a Company Page set up.
• You need admin access – To be able to post content on a Company Page, you’ll need admin access. Usually the person who created the page has this by default.
• Use the “Upload Photo Album” option – When creating a new post, select “Photo” and then choose “Upload Photo Album” to add multiple photos at once.
• Include a descriptive caption – Add a caption that tells the story behind the photos and makes it compelling for your audience.

Benefits of Posting Photo Albums on LinkedIn

Here are some of the advantages of using photo albums on LinkedIn for your business:

• Showcase company culture & work environment – Photos let you give an inside look at what it’s like to work at your company.
• Introduce team members – Put faces to names by sharing photos of your employees.
• Highlight events – Share photos from company events, training seminars, conferences, etc.
• Demonstrate products/services – Photos and videos can show your products in action.
• Increase engagement – Visual content tends to grab more attention and social engagement.
• Promote brand identity – Photos reinforce your brand image and personality.

Ideal Types of Content for LinkedIn Photo Albums

When brainstorming ideas for LinkedIn photo albums, here are some examples of visual content that tends to resonate well:

• Company parties & events – Share photos from team outings, award ceremonies, holiday parties, etc. But stay mindful of professionalism.
• Office views – Show off your workspace with photos of decor, architecture, signage, etc.
• Candid employee shots – Images of real employees collaborating or looking happy/engaged.
• User-generated content – Repost visual content from employees, customers, or brand ambassadors.
• Product images/videos – Demonstrate how your product works with demos, tutorials, etc.
• Infographics – Create visuals displaying company stats, growth, achievements, etc.
• Behind-the-scenes – Give a glimpse at processes like manufacturing, design, etc.

Best Practices for LinkedIn Photo Albums

To maximize the impact of your LinkedIn photo albums, keep these best practices in mind:

• Choose eye-catching photos – Select vibrant, high-quality images that will grab attention.
• Curate the album carefully – Only include photos that are relevant and support your goal.
• Keep it professional – Avoid inappropriate or private content.
• Add informative captions – The caption should provide context and tell a story.
• Use relevant hashtags – Include hashtags to help people find and engage with your album.
• Tag employees – Tag any employees featured which can help expand your reach.
• Post consistently – Don’t just post an album once. Add to it regularly to keep followers engaged.
• Monitor analytics – Track impressions, engagement rate, clicks, etc. to optimize.
• Promote the album – Share posts from the album on additional social channels.
• Make it shareable – Encourage social shares by posting eye-catching visuals.

Creative Ways to Use LinkedIn Photo Albums

Looking for some unique ideas for photo albums that will resonate with your target audience? Consider these creative approaches:

• Showcase employee highlights – Feature an “Employee of the Month” with a photo & quote.
• New team member introductions – Welcome new hires by featuring their headshots.
• Capture conference highlights – Share key sessions, speakers, and networking.
• Show event activations – Share on-site photo booths or instagrammable walls.
• Celebrate achievements – Commemorate reaching goals like sales milestones.
• Spotlight influencer collaborations – Repost visuals from brand partnerships.
• Document community service – Show your company’s CSR initiatives in action.
• Fundraising campaigns – Promote causes your brand supports with visual storytelling.
• Holiday posts – Share festive team photos for seasonal occasions.
• Competition winner announcements – Congratulate contest/sweepstakes winners.

Step-by-Step Guide to Posting a Photo Album on LinkedIn

Here is a simple step-by-step walkthrough for creating a photo album on LinkedIn:

1. Access your LinkedIn Company Page and go to the “Create a post” box.
2. Click the “Photo” icon (shaped like a camera).
3. Select “Upload photo album” instead of just uploading a single photo.
4. Choose multiple photos from your computer files to upload.
5. Arrange the order of the photos as needed by dragging and dropping.
6. Add a caption to the overall photo album post.
7. Insert relevant #hashtags and @mentions of employees.
8. Configure the audience targeting for your post.
9. Optional: Enable commenting on your photo album.
10. Click “Post” when you are ready to publish your photo album!

Check back on your photo album post to see how it’s engaging your audience. Don’t forget to continue adding new photos over time.

Photo Album Post Examples

Here are a few examples of top-performing photo album posts from brands on LinkedIn:

Microsoft Alumni Network

The Microsoft Alumni Network frequently will post photo albums featuring current employees and alumni mingling at various events. The photos showcase the company culture and personal connections.

Hootsuite

Social media management platform Hootsuite uses photo albums to highlight their company retreats. The colorful images of teams collaborating reinforce their fun, innovative brand.

Product Hunt

Product Hunt has an ongoing photo album called “Cute Dogs of PH” where they feature employees’ pets. It adds a personable touch that followers love engaging with.

HubSpot

To reveal the scenes behind major brand campaigns, HubSpot creates photo albums documenting video shoots. This gives a transparent, BTS view of their content creation.

Conclusion

Posting photo albums is an impactful, visual storytelling tool available right within LinkedIn’s software. With eye-catching images and engaging captions, brands can use albums to strengthen culture, highlight events, introduce employees, and much more. Just be sure to keep the content professional and relevant to your target B2B audience. With strategic photo albums, you can boost brand personality and connections on LinkedIn.