Can you post a photo and video on LinkedIn at the same time?

Quick answer: Yes, it is possible to post a photo and video at the same time on LinkedIn by uploading them together as a single post. LinkedIn allows users to include multiple types of media like images, videos, documents etc. in a single post.

Uploading a photo and video in one LinkedIn post

Here are the steps to upload a photo and video together on LinkedIn:

1. Go to LinkedIn and create a new post as you normally would. Click the “Photo/Video” icon.
2. Firstly, select the photo you want to upload from your computer files. The photo will be added to the post.
3. Now click on the “Add” icon next to the video camera symbol below your post text box. This will allow you to add a video file.
4. Select the video you want to upload from your computer files.
5. The video will now be added below the photo in your post.
6. You can rearrange the order of the photo and video by clicking and dragging them.
7. Add any text, hashtags or tagging people as required just like with a regular post.
8. Finally, click on “Post” when you are done to publish the post containing both photo and video.

So it’s quite easy to combine multiple visual media files in one LinkedIn post. The interface makes it simple to upload a photo and video together before publishing. This can be useful for creating engaging multimedia posts.

Benefits of posting photo and video together

Here are some of the benefits of posting a photo and video together on LinkedIn:

• Expanded storytelling – Being able to use a photo and video together allows you to tell a broader story and showcase more of what you want to convey in one post.
• Increased engagement – Posts with multiple media types tend to grab more attention and get higher engagement in the form of reactions, comments, shares etc.
• Showcase product/service – A video along with a product photo can help demonstrate and explain your offering to prospective customers.
• Event promotion – For promoting events, a video invite along with a photo of the venue/stage can build interest among your audience.
• Behind-the-scenes – Give viewers a sneak peek behind the scenes of photoshoots, events, office spaces etc. by coupling photos with a video.

Adding a relevant video to complement your photo can help drive up engagement and interest in your post. The video doesn’t have to be very long or elaborate. A short 10-20 second video clip can be enough to add more context.

Ideal video length

When posting a video along with photo on LinkedIn, its best to keep the video clip under a minute. Here are some optimal video lengths to consider:

• Teaser/Highlight video – 10-20 seconds
• Short explainer – 30-45 seconds
• Long explainer/Tutorial – Up to 1 minute

Anything longer than a minute may lead to viewers losing interest quicky. A concise and engaging short video that delivers your key message is recommended. You can always link to a longer version if needed.

Types of videos to pair with photos

Here are some examples of videos that pair well with photos on LinkedIn:

Any video that adds more context, emotion and insight to your static photos can make for an engaging combo.

Optimizing videos for LinkedIn

To make your videos look professional and appealing on LinkedIn, keep these tips in mind:

• Shoot horizontal videos optimized for mobile screens
• Ensure sufficient lighting to avoid grainy footage
• Use closeup footage to put focus on people and products
• Invest in stabilization tools to reduce shaky shots
• Use captions and overlay text to highlight key points
• Trim lengthy raw footage to deliver the core message
• Enhance with simple graphics and visual effects if suitable
• Add a customized thumbnail image to represent your video well

With some basic video production best practices, you can make engaging videos tailored for LinkedIn and other social platforms. Pairing them smartly with static images can give your audience content that grabs attention!

Ideal image dimensions

To ensure your photo looks great on LinkedIn, use these recommended image dimensions:

• Square photo: 800 x 800 pixels
• Horizontal landscape photo: 1200 x 627 pixels
• Vertical portrait photo: 627 x 1200 pixels

Square images look particularly great on LinkedIn as they take up the full width. Landscape photos suit text heavy posts while portraits work well for visual storytelling.

Tips for sharing photos effectively

Follow these tips to share compelling photos on LinkedIn that engage your audience:

• Use high resolution photos – At least 72 dpi for crisp quality.
• Focus on emotive storytelling – Express interesting narratives via images.
• Convey emotions and personalities – Let photos showcase your brand’s human side.
• Use natural lighting whenever possible.
• Clean up backgrounds to keep focus on main subjects.
• Try different vantage points and perspectives.
• Edit sparingly. Overfiltering can reduce authenticity.
• Add text overlays to highlight key messaging.

Photos don’t have to be overly produced or perfect. Raw, candid shots that provide an insider look can greatly resonate with LinkedIn audiences. The above tips will help you share photos that look appealing and also feel genuine.

Formatting tips when posting photo and video together

To seamlessly integrate a photo and video in your LinkedIn post, keep these formatting tips in mind:

• Place the photo before the video in your post for better visibility.
• Make use of caption space below media to provide context.
• Ensure your thumbnail image represents the video well.
• Insert relevant hashtags for discoverability below your post.
• Mention any featured individuals in the media using the @ linking.
• Credit photographers/videographers to give due attribution.
• Use visual styles like bold, italics in your text for emphasis.
• Insert line spaces between text passages to improve readability.

With the right formatting, you can seamlessly blend images, videos and text into one cohesive narrative. This will result in an engaging multimedia post that looks visually appealing.

Creative ways to use photo and video together

Consider these creative ideas to use photos and videos together for impactful LinkedIn posts:

• Recreate popular meme templates using your own photos and video.
• Make a cinemagraph by blending a still image with minor animation.
• Simulate a product unboxing experience combining photos and how-to video.
• Use a video testimonial next to a customer image for greater credibility.
• Animate still infographics/charts using overlay text and icons in a video.
• Pair a gif with a video for more visual dynamism.

With some creativity, you can come up with innovative ways to showcase products, tell stories and convey emotions through photos and videos together. Test out different combinations and see what resonates best with your target audience.

Do’s and don’ts

Here are some dos and don’ts to keep in mind when posting photos and videos together on LinkedIn:

Do:

• Ensure both media formats add value to your post
• Keep videos short and concise
• Use high quality images
• Customize thumbnail image for your video
• Provide relevant captions and context

Don’t:

• Use blurry or low resolution photos/videos
• Upload very long videos that may not retain viewer attention
• Post images with distracting backgrounds
• Overfilter photos or reduce image authenticity
• Leave out captions – add context for clarity

By keeping these guidelines in mind, you can avoid common mistakes and create compelling, professional posts using photos and videos.

Conclusion

Posting photos and videos together is an impactful way to engage your LinkedIn audience and tell richer stories. With LinkedIn’s support for multiple media formats within one post, you can easily upload images and video clips simultaneously.

Ensure your videos are brief, complementary to the image and optimized for LinkedIn. Format your posts well with captions, tagging and text overlys for the best results. Approach this creatively to showcase your brand personality or products uniquely.

Multimedia posts tend to grab more attention in crowded feeds. So use this option judiciously to boost engagement and interest for your brand on LinkedIn through vibrant visual storytelling.