Can you post as LinkedIn company Page on Hootsuite?

Many businesses and organizations use LinkedIn company pages to establish their professional brand and engage with customers and prospects. Hootsuite is a popular social media management platform that can help streamline social media activities across multiple networks. A common question that arises is whether you can use Hootsuite to post to a LinkedIn company page.

The Short Answer

Yes, you can post as a LinkedIn company page on Hootsuite. Hootsuite offers integration with LinkedIn company pages, allowing you to post updates, share articles, respond to messages, and more while managing all your social networks from one dashboard.

Connecting Your LinkedIn Company Page to Hootsuite

To get started, you first need to connect your LinkedIn company page to your Hootsuite account. Here are the steps:

1. Log into your Hootsuite dashboard.
2. Click on the “Settings” icon in the left sidebar and select “Social Networks”.
3. Find LinkedIn and click “Connect Account”.
4. Enter your LinkedIn login credentials and click “Allow Access”.
5. Under LinkedIn Pages, check the page(s) you want to add.
6. Click “Save” and your LinkedIn page(s) will be connected.

Once your page is connected, it will appear as one of your social networks in Hootsuite. You can access it from the left sidebar.

Posting as Your LinkedIn Company Page

When posting content, be sure the correct LinkedIn page is selected from the social network dropdown menu at the top of the composer box. This ensures the post will publish as your page instead of your personal LinkedIn account.

You can now compose and schedule posts for your LinkedIn company page right within Hootsuite. Some things you can do:

• Write status updates to share company news or content.
• Share articles, images, videos and other media.
• Run polls and contests to engage your audience.
• Schedule posts in advance for easy content planning.
• Promote important events, offers or campaigns.
• Respond to messages and comments from followers.

Hootsuite even lets you collaborate with team members by assigning different posting permissions based on user roles.

Key Benefits of Posting to LinkedIn via Hootsuite

Here are some of the key advantages of managing LinkedIn company page posts through Hootsuite:

• Single Dashboard – Manage LinkedIn alongside all your other social networks in one easy-to-use platform.
• Content Scheduling – Plan, schedule and re-order posts in advance for consistent engagement.
• Brand Consistency – Maintain brand voice and messaging across networks.
• Save Time – Posting and engaging with followers is faster and more efficient.
• Analytics – Track performance and measure results across all connected accounts.
• Collaboration – Team workflow features for managing shared social accounts.

Tips for Posting to LinkedIn through Hootsuite

To maximize success when posting as your LinkedIn company page through Hootsuite, keep these tips in mind:

• Tailor content specifically for a professional, B2B audience. Avoid overly promotional messages.
• Focus on useful, relevant industry news, advice and insights.
• Use rich media like images, infographics and slide decks to make posts stand out.
• Promote connections by sharing employee stories, awards and events.
• Post consistently and respond promptly to replies and messages.
• Complement organic posts with occasional promoted posts for added visibility.
• Analyze performance data in Hootsuite to refine your strategy.

Posting Best Practices on LinkedIn

Keep these general best practices in mind when posting to LinkedIn company pages:

• Post 1-2 times per day for steady engagement.
• Schedule posts during peak times from 8-10am and 5-6pm on weekdays.
• Use relevant hashtags but don’t overdo it. 1-2 per post is ideal.
• Create custom images sized 1200×627 pixels for best display on desktop and mobile.
• Write clear, succinct copy focused on your audience and their interests.
• Vary post types including articles, images, videos, polls and live video.
• Respond to all comments and messages in a timely manner.

Consult LinkedIn’s tips for company page admins to stay aligned with their best practices as well.

Frequently Asked Questions

Here are answers to some commonly asked questions about posting to LinkedIn company pages on Hootsuite:

Can I connect multiple LinkedIn company pages to Hootsuite?

Yes, you can connect multiple LinkedIn company pages to Hootsuite under the same account. Simply go through the connection process for each page.

Does Hootsuite publish blurbs from my LinkedIn page posts?

No, Hootsuite does not share any text from the main post when sharing LinkedIn page posts to other networks. However, you can customize the text and hashtags that appear with the Hootsuite link on other platforms.

Can I schedule posts farther than 60 days out on LinkedIn with Hootsuite?

Unfortunately LinkedIn itself does not allow scheduling past 60 days. So that limitation remains in place even when posting through Hootsuite.

Is there a character limit for LinkedIn posts in Hootsuite?

LinkedIn maintains a 13,000 character limit for posts. Hootsuite observes that restriction so your posts comply with LinkedIn’s policies.

Can I manage both a personal LinkedIn profile and page in Hootsuite?

Yes, Hootsuite supports connecting both your personal LinkedIn profile and any company pages you manage, allowing you to switch between them within the app.

Conclusion

Posting to LinkedIn company pages through Hootsuite provides a powerful, convenient way to manage your B2B social marketing. With the ability to schedule content, collaborate with team members, and analyze performance data, Hootsuite can simplify and amplify your LinkedIn efforts. By following LinkedIn and Hootsuite best practices for company page posts, you can effectively engage your professional audience while showcasing your brand and industry thought leadership.