Yes, you can post multiple photos on LinkedIn. LinkedIn allows users to share photos in various ways, including within posts, on your profile banner, and in albums.
When creating a post, you have the option to include up to 20 photos or videos. These will appear in a carousel format that viewers can swipe through. This is a great way to share multiple images from an event, showcase products, or tell a visual story.
You can also feature multiple photos on your profile banner. Your banner acts as the header image for your profile, spanning the top of your homepage. Most banners contain a single photo, but you can include up to 15 images that will rotate through like a slideshow. This allows you to highlight different facets of your work and personality.
Finally, LinkedIn has an albums feature that lets you upload up to 200 photos or videos into a single collection. Others can click through your albums to see the full set of media. You might create albums for specific events, projects, hobbies, or other categories.
So in summary, LinkedIn provides plenty of options for sharing multiple photos through posts, your profile banner, and albums. Taking advantage of these features can help visually enhance your profile and keep your network engaged.
Steps to Post Multiple Photos in a LinkedIn Post
Posting multiple photos in one LinkedIn post is easy to do by following these steps:
1. From your homepage, click the “Start a post” box at the top to begin creating a new post.
2. Type your text or status update into the main post box as you normally would.
3. Click the photo icon below the text box to add your photos.
4. Select up to 20 photos from your computer to upload.
5. Arrange the photos in the order you want them to appear in the post. Drag and drop to reorder.
6. Adjust any other post settings, like who can view it. Adding a location, hashtags, or tagging people can help increase engagement.
7. Click “Post” when you are ready to share it on your profile and with your network.
The photos will appear in a horizontal carousel format in your post. Viewers can swipe through the images to see the full gallery.
If you want to delete any photos later, hover over the post and click the three dots icon. Choose “Edit post” to access and remove any individual images.
Steps to Add Multiple Photos to Your LinkedIn Profile Banner
You can feature multiple photos in your LinkedIn profile banner by:
1. On your profile, click the pencil “Edit Profile” button.
2. Select “Background photo” under the “Profile” section.
3. Choose to upload a new background photo.
4. Pick the “Add or change banner image” option.
5. Click the “Add Banner Images” button.
6. Select up to 15 images from your computer to upload.
7. Arrange the photos in the order you want them to appear.
8. Choose how quickly you want the images to rotate in the slideshow.
9. Click “Save” to add the banner to your profile.
The images will now rotate automatically, displaying one at a time across your profile banner space. People visiting your profile will see the photos change each time the banner refreshes.
To edit or update the photos later, go back to your profile edit mode, select “Background photo” again, and choose “Add or change banner image” to access the images.
Steps to Create a Photo Album on LinkedIn
Here is how you can create a photo album on LinkedIn to share multiple pictures:
1. Go to your LinkedIn profile page and click “See all sections” to expand your profile.
2. Scroll down and click the “Media” tab.
3. Click the “Create album” button.
4. Give your album a title and brief description.
5. Click “Create album” to build it.
6. Upload photos and videos by dragging and dropping files. You can add up to 200.
7. Arrange items in the order you want. Remove any you don’t want.
8. Adjust the privacy setting. You can share it publicly, with your network, or keep it private.
9. Once done, click “Save” to publish your album.
10. To add more photos later, go to your albums tab, select the one you want, click the pencil icon and upload more.
Now anyone you’ve given access to can view all the media inside your custom albums right on your LinkedIn profile. This is great for letting people browse categories of images at their own pace.
Ideal Image Dimensions for LinkedIn
To ensure your photos look crisp and professional on LinkedIn, it’s best to upload high-quality images with these ideal dimensions:
– Profile Picture: 400 x 400 pixels
– Post Images: 1024 x 768 pixels
– Profile Banner: 646 x 220 pixels
Square profile pictures and horizontal banner images tend to work best, filling out the given spaces nicely.
For images in posts, standard web resolution of 1024 x 768 pixels will provide clear viewing while minimizing file size.
Resizing Photos:
You can use free photo editing programs like PicMonkey or Adobe Spark to quickly resize your photos to LinkedIn’s recommended dimensions before uploading.
Many smartphone cameras today shoot photos at 12+ megapixels by default. Downsizing high-res photos to the target dimensions will keep image quality high while reducing the file size to make uploading and sharing faster.
Image Format:
JPEG (or JPG) is the preferred file format for LinkedIn photos. JPEGs provide efficient compression that makes sharing quick and data usage lower.
Avoid extremely compressed JPEGs though, as the quality can degrade. Find a balance between high-quality and file size. TIFFs and RAW photo files are too large to be practical for web use.
Tips for Creating Engaging Multiple Photo Posts
Here are some tips for maximizing engagement when posting multiple photos on LinkedIn:
– Tell a cohesive story – Use images support a central narrative rather than a disjointed collection.
– Limit text – Let the images tell the story. Use just brief captions for context. Too much text overwhelms.
– Consistent editing style – Edit all images consistently for a cohesive look and feel.
– Find your focus – Close-up shots tend to perform better than wide angle views.
– Use relevant hashtags – Include hashtags on topics related to your post to help discoverability.
– Post consistently – Set a regular posting schedule so your network knows when to expect new content.
– Engage your audience – Ask questions and encourage viewers to like, comment, and share your posts with their networks for greater visibility.
– Analyze performance – Review LinkedIn’s analytics to see which types of posts and images resonate best with your audience.
– Optimize for mobile – Most LinkedIn users scroll on mobile, so ensure photos are vertical-friendly.
Posting great multiple photo stories can increase reactions and shares. Treat it as an opportunity to grab attention and highlight the visual side of your brand, products, services, or causes.
Ideal Image Types for Engagement
Certain types of photos tend to spark the most engagement on LinkedIn. Images showing:
– Company culture – Candid shots of teams, events, office spaces. Provide a behind-the-scenes look.
– Industry events – Photos taken at conferences, trade shows, and other events full of your target audience.
– Data visualizations – Charts, graphs, and infographics turn data into easily consumable visuals.
– Thought leadership – Pictures of someone from your company speaking or presenting to a group.
– User generated content – Customers interacting with your products or services in real-world settings.
– Company values – Images that convey what your brand stands for and its values.
– Informative processes – Visual step-by-steps, demos, and how-it-works content.
– Company history – Photos of founding team members, early offices or products, key milestones.
– Team headshots – Introduce your team members to the world.
Avoid stock photos that feel too generic. Real, candid shots of your company, employees, events, customers and products will connect far better on a personal platform like LinkedIn.
Photo Post Ideas and Examples
Here are some creative ways companies have leveraged multiple photo posts on LinkedIn to drive effective engagement:
Behind the Scenes
Share photos of employees actively working on something interesting. It provides an inside look at processes or projects rarely seen.
Spotlight Employees
Introduce team members by featuring their headshots and roles at the company. Great for personalized storytelling.
Conference Recaps
After attending an industry conference or event, share photo recaps highlighting the booth, speakers, swag, networking, and key takeaways.
Milestone Moments
Celebrate company anniversaries, acquisitions, new products, and other big milestones by sharing photos from the history and journey.
Company News
Announce company news like new office openings, hires, promotions, initiatives, and partnerships with images conveying the update.
Workplace Culture
Provide a window into company culture by sharing fun candids from team outings, lunches, meetings, and community involvement.
Workshops & Classes
For training companies, share photos from recent workshops, courses, and certifications to highlight your offerings.
Product Launches
When releasing new products, post photos showcasing the product features, packaging, applications, and customer testimonials.
Company Values
Images that capture living out company values like community, wellness, sustainability, diversity and inclusion.
Client Appreciation
Post birthday messages, anniversary congratulations, or other appreciation messages to clients alongside their logo or relevant photos.
Industry Trends
Stay top of mind as a thought leader in your space by posting visual roundups of latest industry updates, trends, and innovations.
Holiday Posts
Share holiday greetings alongside decor and team celebrations to spread seasonal cheer to your network.
Behind the Product
Show products being created, demos of how they work, and the people that make it happen. Humanize products and services.
The creative possibilities are endless! Test and refine different storytelling approaches to develop a style that resonates with your unique audience.
Best Practices for Compliant Use of Photos
When posting photos on LinkedIn, it is important to follow best practices to ensure compliant, ethical usage:
– Ownership – Only post photos that you own or have explicit rights to use. Avoid copyright infringement.
– Consent – Get consent from anyone identifiable in the photos, especially for internal or customer-focused images.
– Accuracy – Do not manipulate images in a way that misleads viewers. Enhance aesthetically but avoid distortion.
– Compliance – Review images for any confidential, offensive or inappropriate content before posting publicly.
– Permissions – If featuring trademarked products or proprietary imagery, ensure proper approvals are granted.
– Privacy – Consider blurring faces or identifying details if sharing customer images or photos taken in public.
– Credit – If using a photo from another source, give photo credits to the owner/creator when possible.
– Child Protection – Refrain from posting any pictures of minors without parental consent.
– Data Protection – Remove image metadata that contains potentially sensitive location or other details.
– Continual Review – Audit old posts and albums to ensure previously shared photos still align with policies and public perception.
By keeping these principles in mind, you can share impactful imagery that promotes your brand in an ethical, trusted manner. Maintaining integrity builds customer confidence.
Common LinkedIn Posting Mistakes to Avoid
When sharing photos on LinkedIn, there are some common mistakes that can detract from your brand or cause compliance issues:
– Pixelated, Low-Quality Images – Blurry, pixelated photos look unprofessional. Always upload high-res images.
– Boring Stock Photos – Generic stock images lack personality. Feature real photos of actual products, people, and events.
– Cluttered Visuals – Too many competing elements makes images feel noisy. Simplify the core focus.
– Outdated Imagery – Old, irrelevant photos suggest stale content. Use recent, timely images.
– Wrong Orientation – Vertical images don’t fit cleanly into LinkedIn’s horizontal feed. Shoot photos accordingly.
– Touch-Ups Overkill – Avoid overediting photos with excessive filters or manipulations. Keep it looking natural.
– Bad Lighting – Too dark, too bright, or washed out lighting detracts. Carefully check lighting conditions.
– Missing Alt Text – Add alt text descriptions for accessibility and SEO. Don’t leave them blank.
– Inappropriate Content – Offensive, proprietary or confidential images can raise compliance risks or alienate audiences.
– Lack of Variety – Posting similar image types repeatedly can get monotonous. Mix up your media.
– Privacy Concerns – Failure to get consent or considering privacy can violate policies and individual rights.
With mindful posting habits, you can present content that captivates audiences and builds lasting engagement on LinkedIn.
Conclusion
Posting multiple photos on LinkedIn can be an extremely effective tactic for telling visual stories, highlighting products and events, showcasing company culture, and making connections.
With several built-in options like posts, profile banners, and albums, LinkedIn provides robust tools to share photos. Just ensure you have image editing capabilities to optimize them for the platform, descriptive captions, and any necessary rights or consents.
Using images thoughtfully gives profiles and pages more personality and vibrancy. Photographic content helps capture attention fast, convey key messages, and ultimately drive greater profile engagement. Take full advantage of LinkedIn’s photo features as part of your overall content strategy.
