Can you schedule posts on LinkedIn Company Page?

Yes, it is possible to schedule posts on a LinkedIn Company Page. LinkedIn provides a built-in scheduling feature that allows admins of Company Pages to plan and schedule posts in advance. This can be a useful tool for managing a consistent social media presence and promoting company updates, news, and content.

Scheduling posts on a LinkedIn Company Page can help in a few key ways:

• Allows admins to plan and space out posts over time rather than posting in real-time
• Enables posting at optimal high-traffic times when target audiences are most active on LinkedIn
• Lets admins create content ahead of time and free up time to focus on other tasks
• Provides the ability to keep social media active and filled with fresh content, even when admins are out of office

How to Schedule LinkedIn Company Page Posts

Scheduling posts on a LinkedIn Company Page is easy to set up through LinkedIn’s publishing platform. Here are the steps:

1. Go to the Company Page and click “Post” to begin creating a new post.
2. Draft the post content including text, images, links, hashtags, etc.
3. At the bottom of the posting window, toggle the “Post Now” switch to “Schedule.”
4. This will open up the scheduling options to select a date and time to publish the post.
5. Use the date selector calendar and time drop-down to choose when to post.
6. Double check that the date, time, and time zone are correct.
7. Click “Schedule” to finish and queue the post.

The scheduled post will now be set to automatically publish at the predetermined time and date. Admins can access a full queue of scheduled posts pending publication through the “Publishing Queue” tab on the Company Page.

From here, queued posts can also be edited or deleted before the scheduled time. When the scheduled time is reached, the posts will automatically go live on the Company Page without any additional actions needed.

Tips for Scheduling LinkedIn Company Page Posts

Here are some tips to make the most of LinkedIn Company Page post scheduling:

• Schedule posts during peak engagement windows when target audiences are most active on LinkedIn, typically midweek and during regular business hours.
• Add a good mix of content formats like articles, images, videos, polls, links, and text status updates.
• Spread scheduled posts out over days and weeks to maintain a consistent presence.
• Use relevant hashtags and keywords that followers are likely to search for.
• Check back on the Publishing Queue tab to manage all upcoming scheduled posts in one dashboard.
• Use social media management tools to schedule large batches of posts at once.
• Analyze post analytics to find the best posting times and adjust the schedule accordingly.
• Promote varied content including company news, job postings, links to website content, and industry-related articles.

Best Times to Post on LinkedIn Company Pages

The best times to schedule LinkedIn Company Page posts based on higher follower engagement are:

Weekday mornings, lunch hours, and early evenings tend to see the most LinkedIn traffic and company post visibility. Avoid early morning, late night, and weekend posting when fewer followers are active.

Optimizing Scheduling with LinkedIn Analytics

LinkedIn provides detailed analytics on Company Page performance under the “Analytics” tab. Analyze your posted content to identify:

• When your followers are most active.
• Which types of posts get the most engagement.
• Top performing days and times based on clicks, reactions, comments, and shares.

Use these insights to refine your scheduling strategy for maximum impact. Schedule more content on high-traffic days or double down on post formats that resonate best with your target audience. Continuously optimizing your scheduling approach can increase Company Page follower growth and engagement over time.

Third-Party Scheduling Tools

While LinkedIn’s built-in scheduler is useful, social media management platforms like Hootsuite, Sprout Social, and Buffer also provide advanced scheduling options:

• Schedule posts farther in advance (LinkedIn native scheduler limited to one year).
• Orchestrate campaigns of back-to-back post series spread over days, weeks, or months.
• Collaborate with team members on content approvals before scheduling.
• Analyze performance to identify engagement trends.
• Manage post scheduling across multiple social networks from one dashboard.

These tools can drive efficiency for managing content scheduling at scale but do require paid subscription plans.

Limitations of LinkedIn Company Page Post Scheduling

While scheduling LinkedIn posts has benefits, there are some limitations to note:

• Unable to natively schedule content as far in advance compared to other social platforms.
• Posting real-time content not always possible when relying on schedules.
• Less flexibility to quickly react or respond to audience conversations and current events.
• Still requires planning and content creation instead of purely reactive posting.
• Analytics-driven optimization more time consuming compared to real-time posting.

Scheduling does take some upfront effort versus on-the-fly posting. The cadence needs to be structured based on historical data instead of instant feedback.

Conclusion

Scheduling LinkedIn Company Page posts is a smart way to save time while managing an active social presence. Built-in and third-party tools make it easy to plan and organize content calendars. While not a perfect substitute for real-time interaction, scheduling enables organizations to engage audiences on LinkedIn in a consistent, automated manner. Analyzing performance metrics around optimal posting times, content types, and follower habits is key to maximizing scheduling effectiveness over time. With the right balance of planning and adaptability, scheduled posting can be a valuable component of an impactful LinkedIn strategy.