Having access to analytics and insights for your LinkedIn profile can be extremely valuable in understanding how people are interacting with your profile and networking presence. However, LinkedIn has different rules around analytics access for personal profiles vs company pages. Here’s what you need to know about viewing analytics for a personal LinkedIn profile.
LinkedIn Analytics for Personal Profiles
LinkedIn does provide some analytics and insights for personal profiles, but not to the same extent as Company Pages. Here are some of the key things you can view for your personal profile:
- Who’s Viewed Your Profile – See the job titles and companies of members who have viewed your profile recently.
- Your Network Statistics – View stats on your connections like where they live, where they work, and how you’re connected.
- Activity Insights – See summary graphs on your content shares, post views, and profile views.
- Content Analytics – For LinkedIn posts you’ve shared, see basic metrics like reactions and comments.
So in summary, you can see some high-level analytics about your profile views, network, and post engagement. However, it’s limited compared to Company Pages.
LinkedIn Analytics for Company Pages
Company Pages on LinkedIn come with much more robust analytics capabilities through LinkedIn Analytics and LinkedIn Page Insights. Some key metrics available include:
- Page Views
- Post Reach
- Engagement
- Link Clicks
- Company Followers
- Visitor Demographics
- Content Interactions
This provides companies with the ability to really understand their LinkedIn audience and optimize their content strategy. Data is available for time periods ranging from the past day up to the last 3 years. Various filters can also be applied to view trends and drill down on metrics.
Why the Limitations for Personal Profiles?
LinkedIn restricts the analytics available for personal profiles for a couple of key reasons:
- To protect user privacy – Keeping personal profiles focused on networking limits some of the tracking LinkedIn does on interactions and activity.
- Drive company page utilization – More data is provided on Company Pages as LinkedIn aims to have businesses utilize those capabilities for marketing, branding, and recruiting.
So in summary, while Company Pages offer in-depth analytics, personal profiles are limited to protect privacy and encourage businesses to upgrade to utilizing Company Pages.
Other Options to Consider
If you’re looking for more analytics from your personal LinkedIn profile, here are some options you could consider:
- Upgrade to a Premium Account – This unlocks additional profile metrics and lets you see who viewed your profile.
- Use 3rd Party Tools – Services like Social Sprout or Sprout Social offer analytics for LinkedIn profiles beyond the native options.
- Switch to a Company Page – If representing a business, create a Company Page to take advantage of Company Page analytics.
The Key Takeaway
While limited compared to Company Pages, LinkedIn does provide some helpful profile and content analytics natively for personal profiles. Focus on making the most of those insights. And if you need more data, explore some of the options above for elevating your LinkedIn analytics capabilities as an individual user.
Frequently Asked Questions
What analytics can you see on your LinkedIn profile?
On a personal LinkedIn profile you can see analytics on who has viewed your profile, your network statistics, post reactions/comments, and summary profile view data. Company Pages unlock more detailed analytics.
Can I see who looks at my LinkedIn profile?
With a premium LinkedIn account you can see some data on who has viewed your profile including job title and company. However, LinkedIn does not provide full visitor and view data for personal profiles.
Does LinkedIn show profile visits?
Yes, LinkedIn does provide information on who has viewed your personal profile within the last 90 days. This includes aggregated data on visitors’ job titles, companies, locations, and industries.
How many visitors can you see on LinkedIn?
On personal LinkedIn profiles, you can see the last 90 days of profile visitors segmented by industry, job title, and other criteria. Exact unique views are not shown to protect user privacy.
What social media analytics tool does LinkedIn use?
LinkedIn uses their own internal analytics platforms. For Company Pages, tools like LinkedIn Analytics and Page Insights provide businesses with analytics on their brand presence. Third-party social media analytics tools can also integrate LinkedIn data.
Conclusion
LinkedIn provides limited profile and post analytics natively on personal profiles, with more robust data available through Company Pages. While not full social media analytics, you can gain some useful insights from LinkedIn’s free tools. For more comprehensive analytics, social media management platforms that integrate LinkedIn data can provide valuable analytics and reporting.