Can you share from LinkedIn to Facebook?

LinkedIn and Facebook are two of the most popular social media platforms used by professionals and businesses to connect with others. A common question that arises is whether you can share content directly from your LinkedIn profile or page to your Facebook profile or page. The short answer is yes, you can easily share content between the two platforms.

Connecting your LinkedIn and Facebook accounts

To enable seamless sharing between LinkedIn and Facebook, you first need to connect your accounts on the two platforms. Here are the steps to link your LinkedIn and Facebook accounts:

1. Go to your LinkedIn profile and click on the ‘Me’ icon at the top of your homepage.
2. From the dropdown menu, select ‘Settings & Privacy’.
3. On the left sidebar, click on ‘Settings’.
4. Under ‘Account preferences’, select ‘Sharing Profile Edits’.
5. Under ‘Social Media’, click on ‘Connect next to Facebook’. This will open a pop-up window.
6. Log into your Facebook account in the pop-up window and click ‘Allow’ to enable connection.

Once you connect your LinkedIn and Facebook accounts, any updates made to your LinkedIn profile like changing your profile photo, headline, experience etc. will automatically sync to your connected Facebook account.

Sharing written content from LinkedIn to Facebook

After connecting your LinkedIn and Facebook accounts, you can seamlessly share a wide variety of content between the two platforms:

• Share articles and news posts: When viewing an article or news post on LinkedIn, click on the ‘Share’ icon and choose ‘Share on Facebook’. This will share the post directly to your Facebook timeline or page.
• Share written posts: When you publish a written post on LinkedIn like an article, opinion piece or blog post, you can share it to Facebook by clicking the ‘Share’ icon on your post and choosing ‘Share on Facebook’.
• Share video: Any video content you upload or share on LinkedIn can also be shared to your Facebook account using the ‘Share on Facebook’ option.
• Share SlideShare presentations: Upload your PowerPoint presentations to SlideShare and post them on LinkedIn. You can then share the SlideShare link directly to your Facebook timeline or page.

The shared content will contain a link directing viewers back to your original LinkedIn post. The content will also show your name and profile photo from LinkedIn when shared on Facebook.

Sharing updates and profile changes from LinkedIn to Facebook

When you connect your LinkedIn and Facebook accounts, changes made to your LinkedIn profile will automatically sync with your Facebook account. Here are some things that will auto-update:

• Profile photo
• Cover photo
• Headline / Tagline
• Experience changes
• Education changes
• Location changes
• Contact info changes

For example, if you change your LinkedIn profile picture, it will automatically update your Facebook profile picture as well. This two-way syncing makes it easy to keep both profiles updated without manual work.

Sharing to Facebook from the LinkedIn mobile app

You can also easily share content from LinkedIn’s mobile app to your Facebook account:

1. Tap the ‘Share’ icon on any post or content within the LinkedIn app.
2. Choose ‘Facebook’ from the sharing options.
3. A preview of the post will appear with a ‘Post’ button.
4. Tap ‘Post’ and the content will be shared to your connected Facebook account.

The LinkedIn mobile app provides a streamlined way to share content on-the-go between the two platforms.

Changing your sharing settings

You can customize what content gets shared from LinkedIn to Facebook at any time within your LinkedIn account settings:

1. Go to your LinkedIn account settings.
2. Under ‘Sharing Profile Edits’, choose which profile changes you want to share automatically or toggle sharing off.
3. Under ‘Social Media’, you can disconnect your Facebook account by clicking ‘Remove’ next to ‘Facebook’.

Unchecking options here will stop auto-sharing of those profile changes to Facebook. You can toggle these sharing settings on or off at any time.

Pro tips for sharing between LinkedIn and Facebook

Here are some best practices for seamlessly sharing content between your LinkedIn and Facebook presence:

• Craft your posts appropriately for each platform’s audience while repurposing the core content.
• When auto-sharing profile changes, customize your headline and tagline for each platform.
• Manually share key posts to Facebook rather than auto-sharing everything.
• Use relevant hashtags like #jobs, #hiring, #careeradvice when sharing to Facebook.
• Engage with any comments, likes, or shares your content gets on Facebook.
• Analyze which types of posts get better engagement on each platform.

Benefits of sharing from LinkedIn to Facebook

Enabling seamless sharing between your LinkedIn and Facebook presence has many advantages:

• Saves time compared to reposting content manually.
• Increases your reach, views, and engagement across both platforms.
• Helps establish you as an authority and thought leader in your industry.
• Creates a consistent personal brand across the two audiences.
• Requires minimal effort to maintain an active presence on both platforms.
• Allows you to analyze how your audience engages with content differently.

Potential downsides to consider

While sharing between LinkedIn and Facebook has many benefits, there are a few potential downsides to keep in mind:

• It can lead to oversharing or irrelevant content if settings are not managed properly.
• Your connections may not be interested in your content on both platforms.
• Comments and engagement should be monitored closely on both platforms.
• Your brand voice and messaging should be tailored for each audience.
• It can be time-consuming to engage with comments and shares across both networks.
• Audiences may feel you aren’t actively managing each platform individually.

Conclusion

Sharing content seamlessly between LinkedIn and Facebook accounts is simple and highly beneficial for expanding your reach as a professional or brand. By connecting your accounts and customizing settings, you can automatically share profile changes and written posts with minimal effort.

Be strategic about what you share and tailor content appropriately for each platform’s audience. With a thoughtful cross-posting approach, sharing between LinkedIn and Facebook can help boost your personal brand and establish your reputation as an authority in your field.