Having a professional headshot as your LinkedIn profile picture is a great way to make a strong first impression and showcase your personal brand. But is it an absolute necessity for every LinkedIn user? Here we’ll explore the pros and cons of using a headshot on LinkedIn and look at some best practices for profile photos.
The case for using a headshot
There are several good reasons to use a professional headshot as your LinkedIn profile picture:
- It looks more professional and polished than a casual snapshot. LinkedIn is a career-focused social network, so a headshot aligns with that professional purpose.
- It puts your face and expression front and center. A clear headshot allows you to make eye contact and connect with viewers on a more personal level.
- It’s ideal for personal branding. A headshot spotlights you as an individual professional, not just your company.
- It inspires trust and credibility. Research shows people relate more easily to faces than abstract images. A friendly headshot can help convey your authenticity.
- It shows you’re invested in your presence. Using a professional headshot demonstrates you want to put your best face forward on LinkedIn.
In summary, a headshot makes you look more professional, approachable and authentic on LinkedIn. It’s a small but powerful way to strengthen your personal brand and make a great first impression.
Potential cons of using a headshot
Are there any downsides to using a headshot on LinkedIn? Here are a couple potential cons to consider:
- It puts the focus on appearance over skills or achievements. Some argue a headshot distracts from your capabilities and credentials.
- It could be seen as pretentious or “try-hard.” In some corporate or casual cultures, headshots may be seen as unnecessary.
- Stylish headshots can quickly look dated. Trendy poses or looks don’t age well online.
- Bad headshots can undermine your brand. Outdated, sloppy or unflattering headshots can send the wrong message.
However, most LinkedIn experts agree the pros of using a professional headshot far outweigh the potential downsides. A thoughtful, high-quality headshot sends positive signals about you to new connections.
Headshot tips for LinkedIn
If you do want to use a headshot on LinkedIn, follow these best practices:
- Invest in a professional photographer. Avoid casual selfies or school portrait-style yearbook headshots.
- Dress professionally and neatly. Think business casual attire and grooming.
- Smile warmly and look friendly. You want to appear approachable.
- Use a solid neutral background. Avoids visual distractions from your face.
- Face the camera directly. Make eye contact with the viewer.
- Check lighting. Avoid shadows on your face or overexposure.
- Crop tightly on your head and shoulders. Downplay surroundings.
- Maintain consistency with other profiles. Your headshot should match across platforms.
Follow these tips, and your LinkedIn headshot will project confidence and approachability.
Examples of effective LinkedIn headshots
Here are examples of LinkedIn users with excellent headshots:
Name | Headshot | What makes it effective |
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Michelle Obama | ![]() |
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Bill Gates | ![]() |
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Richard Branson | ![]() |
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Study these examples of successful headshots. Notice how they project confidence and approachability while aligning with each person’s unique personal brand.
Should you use a headshot on LinkedIn?
Here is a summary of key considerations when deciding whether to use a professional headshot as your LinkedIn profile picture:
Pros | Potential cons |
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Overall, most LinkedIn experts recommend using a professional, high-quality headshot. But make sure it aligns with your personal brand and organizational culture.
Conclusion
A professional headshot is a smart choice for your LinkedIn profile picture in most cases. It makes a strong first impression and gives you a chance to connect on a more personal level with viewers. Invest time and money into getting a high-quality headshot that shows you at your professional best. Follow best practices when choosing your photo and attire. With an effective headshot, you can boost your personal brand and credibility on LinkedIn.