LinkedIn ads allow advertisers to promote their business, products or services to LinkedIn’s audience of over 722 million professionals. Like most online ads, LinkedIn ads aim to drive a specific action or conversion from the people who see them. This action is known as a call-to-action (CTA). So do LinkedIn ads have CTAs?
What is a CTA button?
A call-to-action or CTA button is a button on an online ad that prompts the viewer to take a specific action. The CTA communicates clearly what you want the viewer to do after seeing your ad.
Some common CTAs include:
– Sign up
– Start free trial
– Download ebook
– Learn more
– Shop now
CTA buttons help advertisers track conversions from their ads. When someone clicks your CTA button, you know they have completed your desired action from the ad.
Do LinkedIn ads have CTA buttons?
Yes, LinkedIn ads can have CTA buttons. Advertisers can add a CTA button to their LinkedIn text ads, image ads, carousel ads, and more.
With LinkedIn ads, advertisers have two main options for adding a CTA button:
1. Use the LinkedIn CTA button in the ad builder
When creating a LinkedIn ad in the LinkedIn ad builder, there is a designated CTA button field. You can enter your desired CTA text like “Sign Up” and choose a button color. LinkedIn will then generate a visible CTA button on your ad.
2. Include a CTA button image
Advertisers can also include a CTA button image in their creative assets for the ad. For example, you may want to use your brand colors and fonts for the CTA button design. In this case, create the CTA button visual and add it to the image or video file you upload.
So in summary, yes LinkedIn provides built-in functionality to add clickable CTA buttons to your ads. CTAs are considered a best practice for LinkedIn ads to encourage conversions.
Benefits of Using CTA Buttons in LinkedIn Ads
Including a strong CTA button in your LinkedIn ads provides the following benefits:
Focuses the viewer on taking action
CTA buttons draw attention and prompt the viewer to click. Without a CTA, people may not know the next step you want them to take. The CTA eliminates doubt and pushes them to convert.
Allows tracking conversions
With a CTA button, you can track how many people click the button versus just view your ad. This helps measure the ad’s effectiveness at driving conversions.
Brand consistency
Using your brand colors and fonts for your CTA button helps reinforce brand recognition.
Seamless user experience
CTA buttons enable seamless transitions from the ad to your website or landing page. Viewers can easily click through to complete the action.
Best Practices for LinkedIn Ad CTA Buttons
To create effective CTAs for LinkedIn ads, keep these best practices in mind:
Use action-driven language
Phrases like “Sign up now” or “Start free trial” prompt viewers to take action. Avoid vague phrases like “Learn more” or “Click here”.
Make the CTA stand out
Use contrasting colors from the rest of the ad creative so the CTA pops. LinkedIn recommends bright colors like red, green, or blue.
Place button above the fold
Position the CTA button high in the visual hierarchy so it’s seen immediately. Don’t bury it at the bottom.
Test different CTAs
Try different CTA phrases, colors, sizes to see what performs best. AB test your CTAs.
Be consistent across campaigns
Use the same CTA language and design across your LinkedIn ads for a cohesive campaign.
Types of LinkedIn Ad CTAs
The CTA you use depends on your ad objective and intended conversion. Here are some common LinkedIn ad CTA types:
Drive website traffic
– Visit our website
– Learn more
– Find out more
Generate leads or sales
– Start free trial
– Buy now
– Add to cart
Promote content
– Read blog
– Download ebook
– Watch video
Build brand awareness
– Learn about [company]
– Follow us
CTA Button Design Tips
Follow these design practices to create effective CTA buttons:
Keep it short and descriptive
– Use 3 words or less
– Communicate the value clearly
Use contrasting colors
– Button color should stand out from background
– Bright colors often convert better
Make the button large enough
– Button should be noticeable
– Minimum of 44 x 44 pixels recommended
Use borders
– Borders help buttons stand out
– Try 4-5px rounded borders
Include a callout icon
– Icons help draw attention
– Arrows, click icon etc.
Experiment with shapes
– Circular or pill-shaped buttons stand out
Top Examples of LinkedIn Ad CTA Buttons
Here are some real examples of effective CTA buttons in LinkedIn ads:
| Company | Ad Format | CTA Button |
|---|---|---|
| Lynda.com | Single image ad | “Start My Free Month” |
| EdX | Carousel ad | “Enroll Now” |
| HubSpot | Video ad | “Get Started” |
| Oracle | Text ad | “Sign Up Now” |
As you can see, these top brands use short, action-oriented phrases for their CTAs. They also make the buttons prominent with contrasting colors, borders and ideal sizing.
Conclusion
CTA buttons play an important role in LinkedIn ads. They prompt viewers to take the next step while allowing advertisers to track conversions. Follow LinkedIn’s CTA best practices when designing your own ads. Action-driven language, visible design, and strategic placement will help drive more clicks and conversions from your LinkedIn ad spend.
