Both Indeed and LinkedIn are popular job search platforms, but which one do more people use? In this article, we’ll compare the user statistics for Indeed and LinkedIn to determine which platform has the larger user base.
Indeed User Statistics
Indeed claims to have over 250 million unique visitors every month searching for jobs on its platform. This makes Indeed one of the most visited job sites in the world. Here are some key stats on Indeed’s user base:
- 250 million unique visitors per month
- Over 6,000 employees
- Users in over 60 countries
- 39 localized sites
Indeed gets a huge amount of traffic, over 200 million unique visitors just to the Indeed.com domain alone. Job seekers can search tens of thousands of job postings on Indeed and apply directly on the platform.
LinkedIn User Statistics
As of October 2022, LinkedIn reported having 875 million members in over 200 countries. This makes LinkedIn the largest professional networking platform globally. Here are some key details on LinkedIn’s member base:
- 875 million members worldwide
- 57 million members in the US
- 19 million members in the UK
- 11 million members in Canada
- 30 million members in India
In addition to networking and making professional connections, over 90% of LinkedIn members use the platform for job searching and career development. LinkedIn has over 30 million active job listings at any given time.
Comparing Indeed vs LinkedIn Users
When looking at total visitors and members, Indeed edges out LinkedIn. Indeed claims 250 million unique monthly visitors, while LinkedIn has 875 million total members. However, LinkedIn’s member count keeps growing steadily over time.
Here’s a quick comparison of Indeed vs LinkedIn users:
| Platform | Total Users |
|---|---|
| Indeed | 250 million monthly visitors |
| 875 million members |
Based solely on website traffic and member counts, Indeed appears to have a slight edge over LinkedIn in terms of total users. However, it’s worth noting that Indeed counts total monthly visitors while LinkedIn counts total members. The monthly active users on LinkedIn are likely lower than its 875 million member count.
Job Seekers on Indeed vs LinkedIn
When it comes to people actively searching for jobs, Indeed likely has more active job seekers on its platform on a monthly basis. Indeed is a dedicated job search engine where over 200 million people search job listings each month.
Meanwhile, LinkedIn has a broader professional networking focus in addition to job search. Surveys indicate around 90% of LinkedIn members use the site for career-related activities, but not all 875 million members are actively looking for a job at the same time.
Here is a comparison of active job seekers on each platform:
| Platform | Monthly Active Job Seekers |
|---|---|
| Indeed | 200+ million |
| Est. 100-200 million |
Indeed very likely has more active job seekers searching its platform on a monthly basis compared to LinkedIn. However, both sites have tens of millions of job listings and are valuable resources for job search.
Employer Brand Presence
When it comes to employer brand presence, LinkedIn appears to have an advantage. LinkedIn is commonly used by companies to establish their employer branding and showcase their workplace culture.
Key stats on employer brand presence:
- Over 30 million companies have LinkedIn Company Pages
- 45% of social media traffic referred to company career sites comes from LinkedIn
- LinkedIn is the #1 channel used by talent acquisition teams
Indeed also provides tools for employer branding, such as employer profiles. However, LinkedIn tends to be more widely used for establishing an employer brand.
Recruitment Usage
In terms of recruitment usage, both Indeed and LinkedIn are heavily used by recruiters and HR professionals to source candidates. However, recruiters tend to use LinkedIn more for making direct connections with potential candidates.
Key recruitment usage stats:
- 97% of recruiters use LinkedIn for sourcing and recruiting
- 80% of recruiters have hired a candidate through LinkedIn
- Indeed is the #1 external source of hire for recruiters
Both sites are invaluable to recruiters. However, recruiters tend to favor LinkedIn for direct outreach and engagement with candidates, while Indeed provides a major source of job applications.
Conclusion
In summary, here are the key takeaways when comparing Indeed vs LinkedIn user statistics:
- Indeed has slightly more monthly visitors (250 million) than LinkedIn has members (875 million).
- Indeed likely has more active job seekers using its platform each month compared to LinkedIn.
- LinkedIn has a stronger employer brand presence and is more widely used for recruitment outreach.
- Both platforms receive huge amounts of job search traffic and are important recruitment resources.
So while Indeed sees higher overall traffic, LinkedIn excels at connecting professional talent. Job seekers and employers should consider leveraging both Indeed and LinkedIn as part of a comprehensive recruitment strategy.
