LinkedIn is the world’s largest professional networking platform with over 810 million members worldwide. As a professional looking to establish connections, grow your network, and stay updated on industry news, following Company Pages on LinkedIn can provide many benefits.
What are Company Pages?
LinkedIn Company Pages allow businesses, brands, organizations, influencers, publishers and more to establish an official presence on LinkedIn. Pages showcase essential company details like products/services offered, employee headcount, location and industry. Pages also publish content like articles, images, videos and job listings.
Followers of Company Pages gain access to exclusive company updates, insights, job openings and content. Following relevant Pages lets you stay on top of company news, job opportunities, and industry trends. It’s a simple way to grow and nurture your professional network.
Why Follow Company Pages?
Here are some of the top reasons to follow Company Pages:
- Gain industry knowledge: Company Pages often publish insightful content like articles, research, reports, how-to guides, and thought leadership pieces. Following Pages in your industry helps you stay in the know.
- Find job openings: Many Companies post job listings directly to their LinkedIn Page. Be the first to know about new openings by following Company Pages.
- Get company updates: Follow Company Pages to get real-time updates on things like new products/services, rebranding, office expansions, achievements and more.
- Receive special offers: Some Companies provide exclusive discounts, special offers, contests and perks to their Page followers.
- Network with employees: Connect with a Company’s employees to build relationships and grow your network. Employee lists are available on Page profiles.
By staying up-to-date on Companies and industries you’re interested in, you’ll gain key insights that can help you achieve your career goals.
How to Follow Company Pages
Following Company Pages on LinkedIn is easy and straightforward:
- Search for the Company Page you want to follow using LinkedIn’s search bar. You can search by company name, industry, product/service, location, etc.
- Navigate to the Company’s LinkedIn Page. Verify you’re on the official Page by looking for the blue “Official Page” checkmark.
- Click the “Follow” button near the top right of the Company’s Page. The button will change to “Following” once you’ve successfully followed the Page.
- Visit your LinkedIn homepage. Updates from all the Pages you follow will now appear in your feed.
- Repeat these steps to follow additional Company Pages relevant to your professional interests.
Tip: On a Company’s Page, you can also click the “Follow” button on any of their posts in your feed to begin following that Page.
How Many Pages Should You Follow?
When it comes to following Company Pages, more isn’t necessarily better. Following too many Pages can clutter your feed and prevent you from seeing updates from your top connections.
Quality over quantity is key – be selective and strategic with the Pages you follow. Here are some tips:
- Follow Pages for Companies you currently work for or want to work for.
- Follow major players and industry leaders in your field.
- Look for Pages discussing topics, trends and technologies you want to learn about.
- Follow local/regional Pages that are relevant to your location and interests.
- Curate a diverse mix of Pages across related industries to widen your perspective.
- Unfollow any Pages that consistently share irrelevant or unhelpful content.
Focus on building a well-rounded list of 15-25 high-value Pages. Re-evaluate your list from time to time and make changes as needed.
Tips for Managing Company Page Updates
With all the great content Company Pages publish, your feed can quickly become overloaded. Use these tips to manage Page updates:
- Customize notifications: Turn off notifications for Pages that post too frequently. You can still visit Pages manually to check for updates.
- Use Lists: Organize Pages into Lists like “Industry News” or “Dream Employers” to better manage and engage with updates.
- Expand your network: Follow comments and likes from your connections on Company updates to discover new profiles to connect with.
- Influence the algorithm: Frequently engage with updates from your top Pages by liking, commenting, sharing, etc. to see more of their content.
- Give feedback: Let Pages know if you find their content irrelevant. Quality Pages will take feedback into account.
Curating which Company Pages you follow and how you engage with updates allows you to get the most value out of your LinkedIn feed.
Examples of Popular Company Pages to Follow
Thousands of companies in every industry and niche maintain Pages on LinkedIn. Here are some examples of popular Pages across different categories:
Technology
- Microsoft
- Intel
- IBM
- Cisco
Consulting & Professional Services
- Deloitte
- Accenture
- PwC
- KPMG
- McKinsey & Company
Finance & Banking
- JPMorgan Chase & Co.
- Bank of America
- Wells Fargo
- Citigroup
- Goldman Sachs
Consumer Goods
- Coca-Cola
- Nike
- Starbucks
- PepsiCo
- Adidas
Energy
- ExxonMobil
- Chevron
- BP
- Royal Dutch Shell
- TotalEnergies
These are just a small sample of the types of influential Company Pages found on LinkedIn. Search for and follow Pages in your specific industries and roles.
Should You Unfollow Company Pages?
Over time, you may find that some Company Pages you initially followed are no longer delivering value. Reasons you may want to stop following a Page include:
- Irrelevant content – The Page shares content unrelated to your interests.
- Too much content – The Page floods your feed and drowns out other updates.
- Infrequent updates – The Page rarely posts new content.
- No engagement – Your connections don’t interact much with the Page.
- Lost interest – The company, industry or topic no longer interests you.
Unfollowing Company Pages is easy:
- Visit the Company Page you want to unfollow.
- Click the “Following” button in the top right corner.
- Select “Unfollow” when prompted.
You can also unfollow Pages directly from your feed. Hover over any post from the Company Page and click the “Following” button.
Marie Kondo your Page feed regularly. Keep what consistently brings value, and don’t hesitate to let go of Pages that don’t spark joy!
Should You Buy Followers for Company Pages?
Some companies are tempted to take shortcuts and buy followers for their LinkedIn Company Pages. However, this is a poor strategy that can damage your Page’s credibility.
Here are some downsides of buying Page followers:
- Fake followers don’t engage with your content. Your posts will have low views, likes, comments and shares.
- Bots and inactive accounts bring down the quality of your follower base. You want real followers genuinely interested in your company.
- It goes against LinkedIn’s terms of service and risks your Page being banned.
- Followers purchased through third-party sites often drop off quickly. You’ll end up buying fake followers again and again.
- Savvy LinkedIn users are suspicious of Pages with lots of followers but low engagement. It raises doubts about your company.
Instead of buying followers, put in the work to organically grow your Page and foster an authentic community. Post quality insights, respond to comments, optimize your Page content, cross-promote through multiple channels and more.
Genuine followers take more effort to gain, but they ultimately pay far greater dividends for your brand and business.
Conclusion
Following relevant, high-quality Company Pages is one of the best and simplest ways to get value from LinkedIn. Stay on top of your industry, uncover new career opportunities, tap into specialized knowledge and expand your network by strategically following Pages aligned with your professional goals and interests.
Actively curate the Pages you follow over time. Continuously evaluate whether each Page delivers specific value. Don’t hesitate to unfollow Pages that share irrelevant, infrequent or low-quality updates. Follow new Pages as your interests and goals evolve.
LinkedIn Company Pages provide a free, easy way to stay current, get noticed by companies you admire, and advance your career. Start putting these tips into action today to boost the impact of the Pages you follow!