In today’s digital world, integrating different marketing platforms is critical for businesses to maximize their reach and results. Two of the most popular marketing tools are HubSpot and LinkedIn, which offer complementary features for managing contacts, publishing content, running campaigns, and tracking performance.
So an important question for many marketers is: does HubSpot support LinkedIn integration? The short answer is yes, HubSpot does support integrating with LinkedIn in several helpful ways. Read on to learn more about how to connect HubSpot and LinkedIn to supercharge your marketing strategy.
LinkedIn Integration Options with HubSpot
There are three main ways to integrate LinkedIn with HubSpot in order to share data between the platforms and expand your marketing capabilities:
- Contact syncing to centralize your contacts
- Content publishing to distribute blog posts
- Ads integration to track campaign analytics
Let’s explore each of these LinkedIn integration options within HubSpot in more detail.
1. Contact Syncing
One of the most useful LinkedIn integrations with HubSpot is the ability to synchronize your contacts. This allows you to maintain a single centralized contacts database instead of managing separate lists in different tools.
With HubSpot’s LinkedIn contact sync, you can automatically import LinkedIn connections into your HubSpot contacts. This gives you a complete overview of all your prospects and customers for segmented email marketing, personalized workflow automation, and more.
Key benefits of syncing LinkedIn contacts with HubSpot include:
- Access all contacts in one place
- Avoid duplicate contact records
- View enriched contact timelines and history
- Trigger workflows based on LinkedIn data
Setting up the contact sync only takes a few clicks in HubSpot. You’ll need to authenticate your LinkedIn account and then decide which LinkedIn fields to import into HubSpot. It’s also possible to manually trigger syncs or set up an automated schedule.
2. Content Publishing
In addition to centralizing your contacts, you can also integrate LinkedIn with HubSpot to expand the reach of your content marketing.
HubSpot allows you to natively publish blog posts from your CMS directly to LinkedIn. This means any time you publish a new post, you can share it to your LinkedIn profile or page with just a click.
Publishing content from HubSpot to LinkedIn provides the following advantages:
- Increase content distribution
- Engage your LinkedIn audiences
- Drive traffic back to your website
- Streamline your social media workflow
LinkedIn content sharing can be configured at the blog post template level within HubSpot. You’ll need to connect your LinkedIn account and choose whether to post to your profile, page, or groups. Content is posted with a clickable link back to your website.
3. Ads Integration
In addition to organic content distribution, you can also integrate LinkedIn ads with HubSpot. This allows you to manage LinkedIn campaigns directly within HubSpot and track performance using HubSpot reporting.
Benefits of integrating LinkedIn Ads with HubSpot include:
- Consolidated ad performance insights
- Simplified cross-channel analysis
- Unified ad budget allocation
- Shared audience segments and targeting
To set up LinkedIn Ads integration, you’ll connect your LinkedIn Campaign Manager account to HubSpot. You can then build, launch, and monitor LinkedIn campaigns right alongside your other marketing channels.
Key LinkedIn Integration Use Cases
Now that we’ve explored the main methods for integrating LinkedIn with HubSpot, let’s look at some of the top use cases and examples.
Centralize Contacts for Targeted Emails
Importing your LinkedIn connections into HubSpot Contacts allows you to centralize your database for targeted email campaigns. You can personalize emails using LinkedIn data and track engagement over time.
Trigger Workflows on LinkedIn Actions
Syncing LinkedIn data into HubSpot opens up the ability to build automated workflows based on LinkedIn activity. For example, you could trigger specific actions when a prospect engages with your LinkedIn content or profile.
Promote New Blog Content
Each time you publish a new blog post in HubSpot, you can easily share it natively on LinkedIn to expand your reach. This is a simple way to promote content without switching between tools.
Analyze Campaign Performance
By bringing LinkedIn Ads into your HubSpot portal, you can analyze campaign metrics alongside your website, email, and other marketing data for a complete view.
Retarget Website Visitors
Syncing cookies and other data from HubSpot into LinkedIn Ads allows you to retarget website visitors across channels and deliver coordinated messages.
Step-by-Step Guide to Setting Up LinkedIn Integrations
Ready to get started integrating your LinkedIn and HubSpot accounts? Here is a step-by-step guide to setting up the main LinkedIn integrations within HubSpot:
1. Enable LinkedIn Contact Sync
- Navigate to “Contacts” and click “Integrations” in the top toolbar
- Select the LinkedIn integration tile
- Click “Connect LinkedIn” and login to your account
- Select which LinkedIn data fields to sync
- Choose whether to sync automatically or manually trigger
- Confirm the data fields and start the initial sync
2. Configure LinkedIn Content Sharing
- Go to “Content” then “Blog Post Templates”
- Edit the template you want to share from
- Scroll down to “Post To Another Place”
- Choose LinkedIn and connect your account
- Pick which LinkedIn profile or page to share to
- Check the box to enable sharing for all posts
3. Connect LinkedIn Campaign Manager
- Navigate to “Marketing” then “Ads”
- Click “Accounts” in the top bar
- Select “Connect New Account”
- Choose LinkedIn Campaign Manager
- Enter your LinkedIn credentials to connect
- Follow prompts to sync LinkedIn ads into HubSpot
Tips for Optimizing Your LinkedIn and HubSpot Integration
Follow these best practices to get the most value from integrating LinkedIn with your HubSpot portal:
- Schedule regular contact syncs to keep data updated
- Customize LinkedIn sharing settings for different blog categories or topics
- Take advantage of LinkedIn audiences for ad targeting
- Analyze campaign metrics across channels for full attribution
- Use LinkedIn Matched Audiences to retarget your website visitors
- Monitor LinkedIn content engagement within HubSpot reporting
Frequently Asked Questions
What LinkedIn data syncs into HubSpot?
HubSpot can sync core profile data from LinkedIn into Contacts, including first name, last name, company, job title, work email, and more. You select the specific fields you want to import.
Does HubSpot integrate with LinkedIn ads?
Yes, HubSpot offers deep integration with LinkedIn Campaign Manager, allowing you to manage LinkedIn ads directly within HubSpot campaigns and analyze performance together.
Can I publish blog posts from HubSpot to LinkedIn?
Absolutely. HubSpot makes it easy to natively share blog content to your LinkedIn profile, page, or groups straight from the CMS blogging interface.
Is the LinkedIn integration included or a paid add-on?
Basic LinkedIn integrations like contact syncing and content sharing are included at no extra cost for all HubSpot customers. LinkedIn Campaign Manager integration requires HubSpot Enterprise.
Can I connect multiple LinkedIn accounts to HubSpot?
Currently HubSpot supports connecting one LinkedIn personal account for contact and content sharing. You can connect multiple LinkedIn Campaign Manager accounts for ads.
Conclusion
Integrating LinkedIn with your HubSpot marketing platform opens up powerful possibilities to expand your reach, unify your data, simplify your workflow, and gain insights. Key features include synchronizing contacts, natively sharing content, and managing LinkedIn advertising through Campaign Manager integration.
Setting up LinkedIn integrations only takes a few clicks within HubSpot. Follow best practices like regular contact syncs, optimized posting, unified analytics, and retargeting for maximum impact. With complementary strengths, LinkedIn and HubSpot are an unbeatable marketing combination.
