Creating a company page on LinkedIn is free and a great way for businesses to establish their presence and connect with customers on the platform. LinkedIn company pages provide an opportunity to showcase your products/services, company culture, job openings, and news to LinkedIn’s audience of over 600 million professionals worldwide.
What is a LinkedIn Company Page?
A LinkedIn company page is a public profile that represents a business or organization on LinkedIn. It’s separate from an individual’s personal LinkedIn profile. The company page serves as your business’ presence on the network and lets you share relevant content, news, and job postings with LinkedIn members.
With a company page, you can:
- Promote your products and services
- Attract talent by posting jobs
- Engage with customers and prospects
- Establish your brand and industry expertise
- Drive website traffic
- Generate leads and new business
Essentially, a LinkedIn company page functions as a central hub to connect with LinkedIn’s large professional base and demonstrate how your business can add value.
Key Features of a LinkedIn Company Page
LinkedIn offers several features to help businesses get the most value from their company pages:
- Showcase Tab: Create sections to feature company info, products/services, culture, jobs, videos, and more.
- News Tab: Share company articles, announcements, events, and other updates.
- Life Tab: Give an inside look at company culture and worklife through photos, stories, and employee highlights.
- Jobs Tab: Post and promote open positions at your company.
- Analytics: Gain data and insights into your page and follower growth and engagement.
- Sponsored Content: Pay to promote your page posts to reach more of your target audience.
Optimizing each of these components can help businesses connect with professionals, recruit talent, drive leads, and build their brand on LinkedIn.
Does It Cost Money to Create a LinkedIn Company Page?
The good news is – no, it does not cost any money to create a basic LinkedIn company page. Setting up a page is completely free for all businesses.
Here are some key points on the cost of creating a LinkedIn company page:
- Registration is free. There are no fees to set up a page or maintain an active presence.
- You can add a logo, images, website links, and detailed company information at no cost.
- Posting regular status updates, articles, and jobs is always free.
- Engaging with followers by liking and commenting on posts has no cost.
- LinkedIn offers free analytics on page views, follower growth, and post engagement.
The only potential costs are optional paid features to further promote your page, including:
- Sponsored Content: Pay for your posts to reach more LinkedIn members who are outside your current audience and followers. Prices depend on factors like audience size and targeting.
- Job Postings: After an initial allowance of free job postings per month, companies must pay to continue listing jobs on their page. The cost per posting ranges from around $195-$500 depending on job type, duration, and location targeting.
- Other Advertising: LinkedIn offers paid advertising opportunities like Sponsored InMail and Text Ads to drive traffic to your page and website. These range in price based on goals, audience, and other factors.
But the page itself and all basic functions are entirely free. There are no hidden fees or necessary upgrades. You can create, customize, and manage a full-fledged company presence without any marketing budget.
How to Create a Free LinkedIn Company Page
Setting up a LinkedIn company page only takes a few minutes. Just follow these steps:
- Go to LinkedIn.com and login to your account. Make sure you are logged in as an employee of the company, not your personal account.
- Click on “Work” at the top of your homepage. Select “Create a Company Page” from the dropdown menu.
- Search for your company name. If it appears, click “Manage” to become an admin. If not, click “Create a new page.”
- Enter your company details: Name, Industry, Company Size, Location, Description, Website URL, Logo.
- Click “Create Page.” Your draft page will be ready to view and edit.
- Personalize your page by adding additional sections, media, jobs, and posts.
- Publish your page when ready for others to view.
As an admin, you can now continue optimizing your page, engaging your followers, and monitoring page analytics for free. Post regular, high-quality content to build your audience and establish your brand’s thought leadership.
Tips for Creating an Effective LinkedIn Company Page
Follow these best practices to create a compelling, professional LinkedIn company page that attracts your target audience:
- Showcase your products and services in the “About” section, using videos, images, and clear messaging to highlight your value proposition.
- Keep the “Life” section lively and humanized with photos, employee spotlights, company events, and culture content.
- Leverage the “Careers” section to promote open positions, share career growth paths, and attract great talent.
- Publish regular, rich content on your “Posts” feed – articles, infographics, thought leadership, and more.
- Engage followers by commenting on and liking their posts, responding to messages, asking questions in your posts.
- Optimize SEO elements like headlines, descriptions, and keywords to help your content be discovered.
- Analyze page analytics to find ways to increase engagement and followers.
Consistency and high-quality content focused on your audience’s interests are key to building an impactful presence on LinkedIn.
Benefits of Having a LinkedIn Company Page
Investing the time to create and maintain a robust LinkedIn company page can pay off in many ways, including:
- Increased brand awareness and visibility of your business to a huge audience of professionals.
- Thought leadership positioning through sharing valuable content and insights.
- Relationship building and lead generation by engaging with prospects.
- Recruitment of top talent by promoting your employer brand and open positions.
- Website traffic growth by driving LinkedIn followers to your site.
- Market research from the demographics and interests of your followers.
- SEO value from keywords and backlinks to your website.
With over 610 million members, LinkedIn is too important for brands to ignore. By spending some time setting up and managing a company page, businesses can tap into LinkedIn’s reach and target professional audiences.
Conclusion
In summary, creating and maintaining an active LinkedIn company page is completely free and offers tremendous opportunities to connect with professionals, build your brand, share your expertise, and drive business results.
The investment required is the time to create compelling content and engage with your followers. But there are no financial costs for the page itself, job postings, general updates, or follower communication. Optional paid advertising can further amplify your reach and impact.
Every business should be capitalizing on LinkedIn as part of their social media and digital marketing strategy. The platform’s huge member base and popularity with working professionals make it too powerful to ignore. Setup is quick and free. Start building your LinkedIn presence today.