Does LinkedIn charge for a company page?

As LinkedIn has become an indispensable tool for establishing an online presence and attracting talent, many businesses consider creating a Company Page. A common question that arises is: does LinkedIn charge for a Company Page? The short answer is no – LinkedIn offers Company Pages free of charge.

What is a LinkedIn Company Page?

A LinkedIn Company Page allows businesses to establish a presence on the platform and engage with LinkedIn’s community of over 740 million members. Company Pages enable organizations to showcase vital company information, job openings, products and services, company news and culture, and more.

In addition, Company Pages empower businesses to attract prospective customers and talent by building connections and relationships. With dedicated tabs for Jobs, Life, Products, and more, businesses can target relevant audiences and share compelling content.

LinkedIn Company Page Features

Some of the key features available with LinkedIn Company Pages include:

• Customizable public profile showcasing the company’s achievements, culture, and vision
• News and update posts with rich media to engage followers
• Job listings to attract talent
• Products and services tab to highlight offerings
• Life page to share company culture and values
• Analytics to provide insight into Page visitors and engagement
• Feed curation to highlight top employee posts
• Lead generation forms to convert visitors

Benefits of Having a LinkedIn Company Page

There are many advantages to having a Company Page on LinkedIn:

• Increased brand awareness and credibility
• Enhanced talent recruitment through promotion of job openings
• Direct engagement with prospective customers
• Lead generation opportunities
• Platform to showcase company culture to attract top talent
• Ability to build connections, establish thought leadership, and grow community
• Metrics and analytics to measure performance and refine strategy

Is There a Cost for LinkedIn Company Pages?

The great news is that LinkedIn provides Company Pages to businesses completely free of charge. There are no hidden fees or paid plans that provide additional features. All businesses can create and optimize a Company Page to take advantage of LinkedIn’s offerings.

LinkedIn does offer paid advertising and sponsored content options to amplify reach. However, these are optional upgrades and not requirements for having a Company Page. Any business can create a fully operational, customizable Company Page at no cost.

How to Create a LinkedIn Company Page

Creating a LinkedIn Company Page is a quick and straightforward process:

1. Go to LinkedIn.com and login to your account. Ensure your account is associated with the company email domain.
2. Click on ‘Work’ from the top menu bar and select ‘Create a Company Page’.
3. Enter your company name and verify you have authorization to create the page.
4. Select your business category and location.
5. Upload a cover image, logo, and photos that represent your company.
6. Fill out important company information like description, website, company size, etc.
7. Customize your Company Page by adding tabs, modules, and more.

And that’s it! Your Company Page is ready to start attracting followers and talent for your business. Take advantage of all the tabs and modules to optimize your presence.

Best Practices for LinkedIn Company Pages

To make the most of your Company Page, keep these best practices in mind:

• Completely fill out your Page including description, images, website links, contact info, etc.
• Leverage all available tabs like Jobs, Life, Products, Services, etc.
• Actively post status updates, images, videos, and articles to engage followers.
• Respond to comments and messages in a timely manner.
• Curate top employee posts to the Company Page feed.
• Run occasional sponsored content campaigns to expand reach.
• Invite employees to follow the Page and share posts.
• Use Showcase Pages to highlight departments, locations, or projects.
• Install Lead Gen Forms to generate and collect leads.
• Analyze visitor demographics and behavior insights to refine strategy.

Metrics to Track

To measure the impact of your Company Page, keep an eye on these key metrics:

• Followers
• Engagement rate
• Page views
• Content reach
• clicks
• Page visitor demographics
• Lead form submissions
• Job application clicks
• Service and product tab visits

Monitoring these metrics will provide valuable insight into how well your Page is performing and where there’s room for improvement.

Summary

In summary:

• LinkedIn offers Company Pages free of charge with no hidden costs.
• Pages empower businesses to enhance brand, attract talent, generate leads, and more.
• Creating a Page is simple and fully customizable to suit business needs.
• Following best practices and tracking key metrics is vital for Page success.

With over 740 million members, LinkedIn is too important to miss out on. Every business should establish their free Company Page to start showcasing their brand and opportunities.

Frequently Asked Questions

Does a LinkedIn Company Page help with SEO?

Yes, having an optimized LinkedIn Company Page can improve your business’s SEO in a few key ways:

• Provides another source of keywords, backlinks, and domain authority
• Surfaces content in LinkedIn’s search engine and Google search
• Enable creation of long-form, optimizeable content
• Increases brand awareness and backlinks via employee shares

Can I create multiple Company Pages?

Typically each business is allowed only one main Company Page on LinkedIn. However, you can create additional Showcase Pages to highlight different brands, locations, subsidiaries, or initiatives.

Who should manage our LinkedIn Company Page?

Usually a combination of marketing, HR, and communications team members. Key responsibilities include creating content, engaging followers, monitoring analytics, posting jobs, fielding prospect inquiries, etc.

How often should we post on our Company Page?

1-2 times per week is a good starting point. Monitor engagement and follower growth to determine ideal post frequency. Mix up status updates, articles, images, videos, and more.

Can I turn off comments on Company Page posts?

Yes, when composing a post you can disable comments. This can be helpful for announcements or promotions that don’t warrant discussion.

This table summarizes some of the key features available with LinkedIn’s free and paid Company Pages.

Conclusion

In closing, creating a LinkedIn Company Page is a no-brainer for establishing an online presence and attracting talent and customers. With a plethora of customization and engagement options, businesses can build productive relationships with LinkedIn’s massive member base. And the ability to do it all for free makes it an extremely compelling proposition for companies of any size or industry.