LinkedIn is the world’s largest professional network with over 690 million users worldwide. As a platform built around making connections and growing one’s professional network, LinkedIn offers many tools for users to analyze their profiles and activity.
LinkedIn Analytics
Yes, LinkedIn does have an analytics dashboard available for users to view insights into their profile and engagement on the platform. The LinkedIn Analytics dashboard provides data on profile views, post reach, clicks and engagement, audience demographics, interests and more. It aims to help users optimize their presence and activities on LinkedIn to grow their network and achieve their professional goals.
The LinkedIn Analytics dashboard is accessible to all users with a LinkedIn account. However, more detailed analytics are available for premium account holders who upgrade to LinkedIn Sales Navigator or one of the other premium packages. Some key metrics and insights available in the LinkedIn Analytics dashboard include:
- Who’s Viewed Your Profile – See the number of profile views and where they come from.
- Post Reach and Engagement – Track how many people your posts reached and their engagement levels.
- Follower Demographics – Demographic data on your followers including seniority, industry, location and more.
- Skills Your Followers Have – See the most common skills amongst your followers.
- Companies Following You – Track which companies follow your profile.
The LinkedIn Analytics dashboard provides users with actionable insights to improve their LinkedIn marketing and networking strategy. Monitoring profile views, post performance and follower demographics can help optimize content and engagement on the platform.
Accessing the LinkedIn Analytics Dashboard
The LinkedIn Analytics dashboard can be accessed from the LinkedIn website on a desktop or mobile browser. Here are the steps to access your LinkedIn Analytics:
- Log into your LinkedIn account
- Go to your profile page
- Click on the ‘Me’ icon at the top of your LinkedIn feed
- Select ‘View analytics’ from the dropdown menu
This will open up the LinkedIn Analytics dashboard within your profile. On mobile, tap on the ‘More’ icon and choose ‘View analytics’.
LinkedIn Analytics Sections
The LinkedIn Analytics dashboard is organized into different sections providing data and insights on:
Profile Views
- Total profile views
- Top viewers by industry and location
- Viewer demographics like job title and industry
Post Performance
- Number of impressions and clicks per post
- Top performing posts ranked by engagement
Follower Analysis
- Total followers and net follower gain/loss
- Follower demographics like job role, industry and location
- Top skills amongst followers
- New vs returning visitors
Content Discovery
- Top keywords used to find your profile and content
- Top companies visiting your profile
The dashboard provides data for the last 90 days by default, but users can customize the date range as needed. Users can toggle between different sections of the analytics dashboard to get a holistic view of their LinkedIn presence.
LinkedIn Analytics Filters
Within each analytics section, LinkedIn provides filters to slice and dice the data for deeper analysis. Some key filters include:
- Date range – View any custom date range within the last 12 months
- Industry – Filter viewers, followers and engagement by industry
- Job function – View data by follower job role or title
- Country – Filter by viewer or follower country
- Company size – Segment data by followers’ company size
Premium users also get access to more advanced filters and segmentation capabilities within LinkedIn Analytics. This allows viewing the data cuts by attributes like specific skills, member interests, groups and engagement levels.
LinkedIn Analytics Premium
Upgrading to one of LinkedIn’s premium packages unlocks more detailed analytics and insights than what’s available for free users. Some key premium analytics features include:
- More profile view filters – Seniority, job function, skills, location
- Lead generation – See who engaged with your posts and content
- Account statistics – Follower growth, post engagement over time
- Audience filters – Filter by skills, interests, company size and more
- Competitor analysis – Benchmark your performance vs. competitors
Premium packages like Sales Navigator and Business Plus provide analytics to help optimize a LinkedIn marketing and sales strategy. However, even the free LinkedIn analytics can provide valuable insights into improving your LinkedIn presence and engagement.
Limitations of LinkedIn Analytics
While the LinkedIn Analytics dashboard provides useful metrics, there are some limitations to consider:
- No click traffic data – It lacks data on traffic driven to external sites.
- Only last 90 days – Older historical data is not available.
- Limited audience filters – Can only filter by a few attributes unless you upgrade.
- No original content insights – No data on non-LinkedIn content.
- No ads data – Doesn’t cover LinkedIn ad campaign performance.
As a closed social media platform, the LinkedIn analytics are restricted to activities within LinkedIn only. For those looking for more comprehensive analytics, additional tools may be required to get data on website visitors, traffic sources, conversions and multi-channel attribution.
Using LinkedIn Analytics Data
Here are some tips on getting value from your LinkedIn analytics data:
- Check weekly/monthly for trends and optimization insights.
- Review profiles driving the most views to understand your target audience.
- Analyze follower demographics to create targeted content.
- Identify and engage with followers from target companies.
- Research keywords and content topics people use to find you.
- Set goals and benchmarks for your LinkedIn presence based on the data.
The metrics in LinkedIn Analytics can guide your strategy, but need to be interpreted in context. Focus on long-term trends rather than short-term spikes and drops. Combine LinkedIn Analytics with other data sources to get a complete view of your social media and content marketing performance.
Conclusion
LinkedIn Analytics provides valuable insights into your LinkedIn profile, content and follower base. All users can access the core analytics dashboard for free within their profile. Premium users gain more advanced features and filters to dive deeper into the data. While the platform analytics have limits, they can still inform strategies to boost views, engagement and followers on LinkedIn.