LinkedIn is a popular social media platform used by professionals and businesses to network, share content, and find job opportunities. With over 800 million members globally, LinkedIn is an important channel for establishing thought leadership, promoting your brand, and driving engagement.
Like other social platforms, LinkedIn imposes certain limits on user activity to maintain quality and prevent spam. One common question is whether LinkedIn restricts the number of posts you can publish per day. Here’s what you need to know about LinkedIn’s posting limits.
LinkedIn’s Posting Limits
Yes, LinkedIn does limit the number of posts members can publish per day. However, the exact limit depends on the type of account you have.
For regular personal accounts, LinkedIn allows up to 30 posts per day. This includes new posts you publish yourself, as well as content you reshare from others. The limit resets at 12 AM Pacific time each day.
Company and Showcase Pages have higher limits of 100 posts per day. This allows businesses and organizations to maintain a more active posting cadence on their branded pages.
Influencers and Support Champions have the highest limit at 200 posts per day. LinkedIn Influencers are thought leaders who have been invited to publish long-form posts while Support Champions are power users recognized for their product knowledge.
Keep in mind these limits apply specifically to new posts, not Likes or comments on existing content. You can like and comment as much as you want per day without hitting any restrictions.
Why Does LinkedIn Limit Posts?
LinkedIn imposes daily posting limits to maintain the quality of activity on their platform and prevent spammy behavior. Some specific reasons LinkedIn may restrict how often you can post include:
- Preventing individuals from dominating conversations
- Stopping users from posting repetitive or low-quality content
- Ensuring variety of voices and perspectives
- Making sure the platform is not overwhelmed with too much content
- Maintaining an experience focused on meaningful engagement
The limits aim to foster authentic, active discussions and ensure the feed remains uncluttered. This promotes value for all members rather than amplification of a few very active accounts.
What Happens if You Exceed the Limit?
If you do exceed the daily posting limit on LinkedIn, your ability to publish new posts will temporarily be restricted. However, this is not a permanent block. Here is what you can expect if you go over the limit:
- You will get a notification upon posting that you have reached the daily limit.
- Any posts above the limit will fail to publish and you will have to try again tomorrow.
- Your ability to post will be paused for the remainder of the day.
- The limit will reset at 12 AM Pacific time to allow normal posting to resume.
Essentially, you are blocked from posting any new content until the next day arrives. But this is only a temporary throttle, not a lasting account restriction.
Tips to Avoid Hitting the Limit
To make sure you do not exceed LinkedIn’s daily limits, here are some tips to effectively manage your posting cadence:
- Check your account status frequently to monitor how many posts you have left.
- Spread out posting throughout the day rather than batching content.
- Use social media management tools to queue and schedule posts in advance.
- Analyze your engagement data to optimize timing and frequency.
- Focus on quality over quantity and avoid posting for the sake of posting.
With some planning and restraint, you can maintain a strong presence on LinkedIn without ever bumping up against the limits.
Posting Limits for LinkedIn Pages
Along with personal accounts, LinkedIn also enforces posting limits for Company Pages and Showcase Pages. Here are the specifics:
| Page Type | Daily Post Limit |
|---|---|
| Company Page | 100 posts |
| Showcase Page | 100 posts |
These 100 post per day limits give businesses and brands more room to reach their followers while still maintaining quality safeguards against spam and abuse.
As with personal accounts, going over the page limit will temporarily restrict posting ability until the next day. Verify your remaining status and post strategically across business hours to optimize your cadence.
Consider Paid Advertising Options
If you find your business needs to publish more frequently than the organic page limit allows, consider investing in LinkedIn’s paid advertising products.
Options like Sponsored Content and Sponsored InMail let you pay for expanded reach and targeting. This gives you more messaging volume beyond organic limits.
Other choices like LinkedIn Jobs can help you continually promote new job openings without filling up the company feed.
Review your marketing objectives and audience needs to decide if paid placements should supplement your organic content.
FAQs
Does the post limit include reshares?
Yes, the daily limit on personal accounts applies to both new posts and reshared content. Everything you actively publish to your profile counts toward the 30 post maximum.
Can I increase my limit by upgrading my account?
Currently, LinkedIn does not offer account upgrades that increase organic posting limits. The only way to circumvent the limits is through paid advertising.
Am I notified when I reach the limit?
You will receive an on-screen notification when attempting to share a post after your daily limit has been reached. You will be unable to publish new posts until the next day.
What counts as a post on LinkedIn?
Any content actively published to your profile counts as a post, including original written posts, shared articles, images, videos, and links. Comments and likes do not count toward the limit.
How do I check my remaining posts for the day?
You can check your remaining daily posts in the LinkedIn mobile app by going to Settings & Privacy > Daily posting limit. The website does not display your current usage status.
The Takeaway
LinkedIn does enforce daily posting limits to maintain platform quality – 30 posts per day for personal accounts and 100 posts for Company and Showcase Pages. Understand the restrictions and optimize your cadence to avoid disruptions. For more volume, explore LinkedIn’s paid advertising options as a potential alternative.
