LinkedIn Sales Navigator is LinkedIn’s premium sales tool that helps sales professionals find and build relationships with their target buyers. It provides access to advanced search filters, lead recommendations, conversation starters, and more. Many sales reps rely on Sales Navigator to generate leads, build their pipeline, and close more deals.
With more people accessing LinkedIn on their phones, an important question is whether LinkedIn Sales Navigator works on mobile devices. The short answer is yes – Sales Navigator has a mobile app and the core features work great on mobile.
Overview of LinkedIn Sales Navigator
Before diving into the mobile experience, let’s quickly summarize what LinkedIn Sales Navigator is and does:
- Advanced search filters – Search for prospects by company, job title, location, and more.
- Lead recommendations – Get recommendations for prospects that match your ideal customer profile.
- Contact insights – See recent job changes, work anniversaries, and other updates on your prospects.
- Conversation starters – Get suggestions for personalized outreach messages.
- TeamLink – Share contacts and accounts with colleagues to avoid overlap.
- Notifications – Get notifications when prospects view your profile or content.
- InMail – Send direct messages to prospects, even if you’re not connected.
These features help sales reps identify the right prospects, learn about them, and engage effectively to build relationships.
Sales Navigator Mobile App
LinkedIn offers an iOS and Android app dedicated to Sales Navigator. This provides access to Sales Navigator’s core features from your mobile device. Here are some of the key things you can do:
- Search for prospects using advanced filters.
- View lead recommendations.
- See contact insights and news updates.
- Read conversation starters and send InMail messages.
- Get notifications when prospects view your profile or content.
- Save Leads and Accounts to sync back to Sales Navigator on desktop.
The Sales Navigator mobile app provides an optimized experience for using these sales features on the go. The interface is clean and intuitive. Key info like contact insights and news updates are easily accessible with a tap. It has the core functionality you need to identify and learn about prospects from anywhere.
Pros of the Mobile App
- Clean, intuitive interface.
- Easily search and view prospects.
- Access contact insights and news.
- Send InMail messages.
- Get notifications.
- Save leads and accounts.
Cons of the Mobile App
- Doesn’t have every Sales Navigator feature.
- TeamLink sharing not supported.
- No access to advanced analytics.
- Can feel limited for power users.
Using Sales Navigator on Mobile Web
In addition to the mobile app, the full Sales Navigator experience works on LinkedIn’s mobile website. When you log into LinkedIn on your phone’s browser, you’ll have access to the same Sales Navigator features as on desktop.
Unlike the mobile app, the mobile web experience is not optimized for smaller screens. The interface is busier and you’ll need to zoom and scroll to access some features. However, you do get the complete set of tools.
Pros of Mobile Web
- Full suite of Sales Navigator features.
- Access to advanced analytics.
- TeamLink sharing support.
- No limitations compared to desktop.
Cons of Mobile Web
- Not optimized for mobile.
- Busy interface.
- Need to zoom and scroll a lot.
Key Differences
To recap, here are the key differences between the Sales Navigator mobile app and mobile web experience:
Sales Navigator Mobile App | Sales Navigator Mobile Web |
---|---|
Clean, optimized interface | Full desktop interface |
Limited features | All features available |
Intuitive and easy to use | Not optimized for mobile |
Great for on-the-go usage | Provides complete experience |
Which Should You Use?
So which mobile experience should you use for Sales Navigator?
For quick on-the-go usage, the Sales Navigator mobile app is best. It provides the core features you need in an optimized interface. If you’re looking up a prospect before a sales call, researching a lead, or sending a quick message, use the app.
For more extensive usage, such as advanced searches, analytics, and team collaboration, the full mobile web experience is better. If you’re doing detailed prospecting research, tracking sales metrics, or managing a team, use the mobile web version.
In most cases, sales reps will want to use a combination of the mobile app and mobile web experience based on their needs:
- Use the app for convenient on-the-go access.
- Leverage the web for more robust usage when needed.
Tips for Using Sales Navigator on Mobile
Here are some tips to get the most out of Sales Navigator on mobile:
Use App for Quick Prospect Interactions
Search for prospects, view their profiles, send InMail, and save leads using the mobile app. It’s perfect for quick prospect interactions on the go.
Leverage Notifications
Notifications in the app alert you when prospects view your profile or content. Follow up on these notifications to convert interest into conversations.
Research Prospects on Web
When you need more extensive prospect research, use the full Sales Navigator experience on mobile web for access to all data and tools.
Sync Leads and Accounts
Save leads and accounts in the app and they will sync back to Sales Navigator on desktop so your prospect data is up to date.
Track Metrics on Web
Use the mobile web to check your important Sales Navigator metrics like prospecting effectiveness, conversation rates, and pipeline health.
Download Lead Lists
On mobile web, download lists of prospects to CSV to sync them into your CRM or share with colleagues.
Conclusion
LinkedIn Sales Navigator provides a robust experience on mobile through both its streamlined app and full-featured mobile website. While the app offers convenient on-the-go access, power users will want to leverage the desktop-equivalent web version at times.
Optimizing your Sales Navigator mobile usage can help you maximize productivity by enabling you to identify, research, and engage with prospects anytime, anywhere. Use the app for quick interactions and the web for more extensive work to get the best of both worlds.
With its leading mobile experience, Sales Navigator empowers sales reps with the tools they need to connect with prospects and close deals in today’s mobile world.