As a digital marketing tool, Loomly offers various features to help businesses and marketers optimize their LinkedIn marketing strategy. With capabilities to schedule and publish LinkedIn posts, manage LinkedIn Pages, and analyze performance, Loomly provides an all-in-one solution for managing LinkedIn marketing campaigns.
Posting to LinkedIn
One of Loomly’s core features is the ability to schedule and publish LinkedIn posts. You can craft your posts within Loomly and schedule them to go out at optimal times when your audience is most engaged. This saves you time manually posting content and ensures your posts go out consistently.
When composing your LinkedIn posts in Loomly, you have access to post templates, saved captions, and images to easily put together high-quality content. Loomly also lets you tailor posts for your LinkedIn Page and for your personal profile.
Posting types
With Loomly, you can schedule the following post types to LinkedIn:
- Regular text updates
- Photo posts
- Video posts
- Document sharing
- Link sharing
- Carousel posts with multiple images/videos
- Quote posts
Having the ability to share diverse post formats helps you create an engaging feed that captures attention.
Posting schedule
When scheduling LinkedIn posts in Loomly, you can choose between one-time posts or recurring posts. For example, you may want to share a blog post on a certain date, but have a weekly recap video post on Fridays. Loomly makes it simple to set up your ideal posting cadence.
You also have the flexibility to schedule posts during specific time ranges. This allows you to target times when your LinkedIn followers are most active like early morning or lunchtime.
Managing LinkedIn Pages
In addition to individual profiles, Loomly enables you to connect and manage LinkedIn Pages. This provides a streamlined way to control your company or brand Pages.
When you connect your LinkedIn Pages to Loomly, you can publish posts, update info, monitor notifications, respond to comments, and more. Managing multiple LinkedIn Pages is made more efficient from a single Loomly dashboard.
Key LinkedIn Page management features
Here are some of the top capabilities Loomly offers for optimizing LinkedIn Pages:
- Posting content
- Updating Page info like bio, address, links
- Monitoring comments and messages
- Liking and replying to comments
- Turning notices on/off
- Managing admins
With Loomly’s LinkedIn Page management, you can save time on administrative tasks and focus more on creating great content.
Performance Analytics
To help guide your LinkedIn strategy, Loomly provides data and insights on your performance. You can view key metrics for both your personal profile and LinkedIn Pages.
Profile analytics
For personal profiles, Loomly displays stats like:
- Followers gained/lost
- Profile views
- Post reach
- Engagements
Monitoring these metrics over time shows the impact of your posting strategy and helps identify new follower growth opportunities.
Page analytics
For LinkedIn Pages, Loomly shows data including:
- Followers
- Post reach
- Engagement rate
- Top performing posts
These insights help you track brand awareness and dial in the optimal content mix for your Page.
Additional LinkedIn Capabilities
Along with scheduling posts, managing Pages, and viewing analytics, Loomly offers other helpful LinkedIn tools.
LinkedIn integration
Loomly seamlessly integrates with LinkedIn’s API. This means setup only takes a few clicks – no coding required. The integration enables smooth cross-publishing between Loomly and LinkedIn.
Account switching
For users managing multiple LinkedIn profiles or Pages, Loomly allows easy switching between accounts. You can swiftly toggle between accounts to post, analyze, and manage content.
Sharing preview
Before posting to LinkedIn, Loomly lets you preview how the post will look on desktop and mobile. This helps you catch any formatting issues ahead of publishing.
Image editor
To create engaging visuals, Loomly has a built-in image editor. You can resize images, add filters, insert text, and more. This comes in handy when designing LinkedIn images that will grab attention.
Is LinkedIn Automation Allowed?
When using tools like Loomly to manage LinkedIn, it’s important to follow LinkedIn’s automation policies. While LinkedIn does allow third-party apps like Loomly that integrate with their API, there are some limitations on automation.
Here are some key things to keep in mind:
- You must manually post your first comment/like on a post before automated engagement
- Likes should be relevant and meaningful, not blindly liking all posts
- Don’t automatically follow/connect with people in hopes they’ll follow you back
- Don’t automate invitations or messages
The main focus is on thoughtfully engaging people, not blind automation. Loomly provides the tools to post and manage content at scale while still maintaining personal engagement.
Conclusion
Loomly provides a powerful platform to streamline and optimize your approach to LinkedIn marketing. From scheduling and posting capabilities to performance tracking, it has the features to step up your LinkedIn game.
By handling time-consuming tasks like post creation and analytics, Loomly lets you concentrate on strategy and meaningful engagement. It integrates seamlessly with LinkedIn to give your brand a cohesive presence.
Overall, Loomly is a top choice that enables both solopreneurs and teams to create standout LinkedIn marketing campaigns.