Sharing posts on LinkedIn pages you manage is a great way to expand the reach of your content. When you share a post to a LinkedIn page, it will be visible to all of the page’s followers in their feed. This allows you to get your content in front of a new audience that may not already be following your personal profile.
Prerequisites for sharing posts to LinkedIn pages
Before you can share posts to a LinkedIn page you manage, there are a couple requirements:
- You must be an admin or editor of the LinkedIn page. Only page admins and editors can share posts to the page.
- The page must be claimed and published. You can’t share posts to unpublished pages.
As long as you meet those two requirements, you’re ready to start sharing posts!
How to share an existing post to a LinkedIn page
Sharing an existing post from your LinkedIn profile to a page is easy. Here are the steps:
- Go to the post on your profile that you want to share.
- Click on the “Share” icon below the post (it looks like an arrow pointing right).
- In the share window, click “Share to a page you manage.”
- Select the page you want to share the post to.
- Add any comments you want to include with the shared post (optional).
- Click “Share.”
That’s all there is to it! The post will now be shared to the LinkedIn page you selected.
How to share a new post directly to a LinkedIn page
You can also share a new post directly to a LinkedIn page without first posting it on your profile. Here’s how:
- Go to the LinkedIn page where you want to share the post.
- Click “Post” at the top of the page to open the sharing box.
- Draft your post just like you normally would, including text, images, links, etc.
- Once your post is ready, click the dropdown arrow next to “Post” and select “Post as Page” instead of posting to your own profile.
- Select the page you want to post to from the list.
- Add any comments you want to include with the post.
- Click “Post.”
The post will now be shared directly to that page, without ever being on your personal profile first.
Best practices for sharing to LinkedIn pages
Here are some tips to make the most of sharing posts to LinkedIn pages:
- Share a mix of your own content and content from others. This provides variety.
- Add value with your comments on shared posts. Don’t just copy and paste the text.
- Tag relevant people or companies to help expand the reach.
- Share posts consistently to keep your page active and engaging.
- Monitor performance to see what types of posts resonate best.
- Optimize posts with relevant hashtags to tap into larger conversations.
Analytics for shared posts
You can view analytics for posts you’ve shared to LinkedIn pages to see how well they are performing. Here’s how to find post analytics:
- Go to the LinkedIn page where you shared the post.
- Click on the name of the page at the top to access the page management tools.
- In the left sidebar, click “Page analytics.”
- Here you can see metrics like impressions, engagement, and clicks for all posts.
- Filter by date range or use search to find data for specific shared posts.
Analyzing these metrics can help you identify the kinds of posts that work best on your pages for future sharing.
Using LinkedIn’s Suggested Posts feature
LinkedIn’s Suggested Posts feature can automate sharing relevant content to your LinkedIn pages. Here’s an overview:
- Suggested Posts automatically recommends posts your audience may like based on the page’s content focus, follower demographics, and past engagement.
- Suggestions appear in the page management tools. You can preview and pick which ones to share to the page.
- This provides a constant stream of shareable content tailored for each of your pages.
Suggested Posts can save you time finding content to share. Enable the feature in your LinkedIn page settings to take advantage of LinkedIn’s AI recommendations.
Repurposing content for LinkedIn pages
Creating original content to share on LinkedIn pages takes time. To save time, repurpose content:
- Re-share your best-performing profile posts.
- Recycle evergreen content that remains relevant.
- Republish updated versions of older posts.
- Break long-form posts into multiple shorter posts.
- Re-promote content published during low-engagement periods.
Get the most mileage from your top content by giving it new life on your LinkedIn pages.
Using paid advertising to increase reach
You can complement your organic sharing efforts with LinkedIn’s paid advertising options to expand the reach of your page posts:
- Boosted Posts – Pay to show your posts to more of your page’s followers in their feed.
- Sponsored Content – Display your posts as native ads to reach LinkedIn members outside your follower base.
- Text Ads – Run customized text ads alongside LinkedIn feed posts.
These self-serve ads can be targeted by location, industry, job role, and more. Test different ad types and audiences to see what performs best.
Integrating with third-party scheduling tools
Third-party social media management tools like Buffer, Hootsuite, and Sprout Social make sharing to LinkedIn pages easier by allowing you to:
- Schedule posts in advance to keep pages active.
- Easily manage sharing across multiple LinkedIn pages.
- Share to LinkedIn pages alongside other networks like Twitter and Facebook.
- Analyze performance of page posts from one unified dashboard.
If you manage multiple pages or networks, using a tool like this can optimize your sharing strategy.
Following LinkedIn’s posting policies
When sharing content on LinkedIn pages, be sure to adhere to LinkedIn’s guidelines, including:
- Don’t post spam or use tactics intended to artificially boost distribution.
- Don’t share misleading or illegal content.
- Don’t aggressively over-post or share irrelevant content.
- Provide transparency about promotional posts and sponsorships.
Violating these guidelines could result in restrictions or bans on access to sharing on LinkedIn pages. Maintain trust by sharing high-quality content.
Troubleshooting issues with sharing
Some common issues when trying to share LinkedIn posts and how to fix them:
| Issue | Solution |
|---|---|
| Error saying “Unable to post.” | Refresh page and try sharing again. May be temporary issue. |
| Shared posts not appearing on page. | Check page visibility settings. Posts may be hidden if page isn’t public. |
| No option to share post as page. | Make sure you are a page admin. Only admins can post as the page. |
If issues persist, it may help to contact LinkedIn’s customer support for assistance.
FAQs about sharing LinkedIn posts
Can I schedule posts to LinkedIn pages in advance?
Yes, many third-party social media management tools like Hootsuite and Sprout Social allow you to schedule posts days or weeks in advance to keep your LinkedIn pages populated with a steady stream of content.
Do posts on LinkedIn pages expire?
No, there is no expiration date for posts shared on LinkedIn pages. They will remain visible indefinitely unless the page admin deletes the post.
Can I share posts from my LinkedIn page to my personal profile?
Yes, page admins can share posts from a LinkedIn page back to their personal profile. This allows you to cross-promote content between your profile and pages.
How often should I post on my LinkedIn page?
Posting frequency depends on factors like your industry and audience size. Typically posting 1-2 times per day is a good starting point. Monitor engagement to avoid over-posting and annoying followers.
Can I automatically re-share my profile posts to a page?
Some third-party tools like MeetAlfred have an option to automatically re-share new profile posts to your LinkedIn pages. However, LinkedIn does not offer this natively.
Conclusion
Sharing posts on LinkedIn pages is an impactful way to extend your reach and engage with new audiences. Take advantage of options to re-share profile content, post natively to pages, use suggested content, run paid promotions, and more.
Monitor performance of your shared posts and optimize based on what resonates best with your pages’ followers. This strategy will grow your brand and business on LinkedIn.