As a Facebook ads manager, accessing and using the Facebook ads manager platform is essential for running and optimizing your ad campaigns. The ads manager provides a centralized interface for managing your ads across Facebook, Instagram, Messenger and Audience Network. Here are some quick answers on how to access and use the key features of Facebook’s ads manager.
Accessing Ads Manager
To access ads manager, you need to first have a Facebook business account. Once you have that set up, you can access ads manager in two ways:
- Go directly to https://www.facebook.com/ads/manager and log in with your Facebook business credentials.
- From your Facebook business page, click “Manage Ads” which will take you into ads manager.
Once in ads manager, you will see any existing ad campaigns you have created along with options to create new campaigns and ads.
Creating New Campaigns
To create a new ad campaign in ads manager:
- Click the “+ Create” button
- Select your campaign objective (awareness, consideration, conversion, etc.)
- Name your campaign and set the budget and schedule
- Enter your targeting details including location, demographics, interests, behaviors and more
- Set up your ad creative – you can use existing posts or create new ones
- Place your order to launch the campaign
Ads manager walks you through each step to set up a new campaign with the objective and targeting you want.
Managing Existing Campaigns
Once you have campaigns running, you can manage and optimize them from ads manager. Key things you can do include:
- Monitor campaign performance – review impressions, reach, clicks, conversions, costs and more
- Edit targeting to improve reach or lower costs
- Adjust bid amounts and budget allocation
- Change creative assets – upload new images, video or text
- View reporting insights and recommendations
- Duplicate successful campaigns or ad sets
- Pause or end underperforming ads
Optimizing on a regular basis helps improve the results from your ad spend.
Using Ads Manager Insights
Ads manager provides valuable insights and recommendations to help guide your optimization efforts. Be sure to check these regularly:
- Audience insights – See detailed demographic data on who your ads are reaching
- Delivery insights – Find opportunities to improve ad delivery and reach more of your target audience
- Creative insights – See how your different creative assets are performing to identify what content resonates
- Recommendations – Review suggestions to update targeting, bids, budget or creative
Lean on the insights from ads manager to make smart optimization decisions.
Viewing Campaign Reports
Detailed campaign reports are available within ads manager to analyze performance. You can view reports on:
- Campaigns
- Ad sets
- Ads
- Audiences
- Placements
For each report, you can filter by date range, export to Excel, and compare performance across campaigns and ad sets.
Using Campaign Budget and Billing
Ads manager enables you to:
- Manage payment methods for ad accounts
- View billing history and download invoices
- Set campaign budgets
- Enable automatic payments to keep campaigns running
Keeping your billing information and budgets up to date ensures your campaigns continue running smoothly.
Conversion Tracking and Optimization
To track conversions from your ad campaigns:
- Install the Facebook pixel on your website
- Set up conversion events in events manager such as purchases or lead form submissions
- Connect your pixel to ads manager
- View conversion data in your campaign reports
- Set campaign objectives to optimize for conversions
Proper conversion tracking is crucial for understanding your ad results and optimizing campaigns to drive your business goals.
Creating Ads
Within ads manager, you can create a variety of ad formats:
- Image ads – Upload images and add overlays with text
- Video ads – Upload videos up to 240 minutes long
- Carousel ads – Combine multiple images or videos in one ad
- Stories ads – Create ads for Facebook and Instagram stories
- Collection ads – Feature multiple products in a catalog-style ad
- Lead ads – Generate leads by adding a lead form
Take advantage of the many ad formats to create compelling creative assets for your campaigns.
Using Audiences
For effective ad targeting, you can build custom audiences in ads manager:
- Website visitors
- App users
- Customer lists
- Engaged video viewers
- Lookalike audiences
Saved audiences make it easy to quickly target your campaigns to specific groups.
Testing and Optimization
To continually improve campaign performance, be sure to:
- A/B test ad creative
- Test different audiences
- Experiment with placements
- Adjust bids and budgets
Regular testing allows you to refine your campaigns and achieve better results over time.
Using Facebook Business Suite
Facebook Business Suite brings together ads manager along with Pages, Instagram and Messenger. Key features include:
- Unified inbox for notifications
- Post composer to easily publish to Facebook and Instagram
- Insights about followers and engagement
- Saved replies for Facebook and Instagram
Business Suite provides a central hub to manage your Facebook advertising and content.
Getting Support
If you need help with ads manager, here are useful resources:
- Facebook Business Resource Center – Guides, videos, courses and more
- Facebook Community – Ask questions and connect with other advertisers
- Facebook Ad Support – Get support via chat, email or phone
- Facebook Blueprint – Free online training courses for all ad tools
- Facebook Marketing Partners – Work with a Facebook ad partner
There are many support options to help you use ads manager effectively.
Ads Manager Key Points
- Access ads manager by going to facebook.com/ads/manager or through your Facebook business page
- Use ads manager to create, launch, manage and optimize Facebook ad campaigns
- Monitor campaign performance and edit targeting, creative, bids and budgets
- Leverage insights and reporting to optimize campaign results
- Create a variety of ad formats such as image, video, carousel, Stories and more
- Build saved audiences for precise targeting
- Use A/B testing and disciplined optimization
- Complement ads manager with Facebook Business Suite
- Leverage Facebook’s training resources and ad support if needed
Conclusion
Facebook’s ads manager provides a powerful platform to manage your advertising campaigns across Facebook, Instagram and beyond. By following Facebook’s best practices for creating, analyzing, optimizing and measuring your campaigns, you can get the most from your ad spend. Regularly monitoring performance data, testing new variables, and leveraging insights enables continual optimization. Paired with the rest of Facebook Business Suite tools, ads manager gives you an all-in-one solution to grow your business on Facebook.
