How do I access LinkedIn talent solutions?

LinkedIn talent solutions provide powerful tools and insights to help organizations attract, engage, and retain top talent. As the world’s largest professional network with over 810 million members worldwide, LinkedIn offers unparalleled reach and capabilities for sourcing, recruiting, and developing talent.

There are several ways to access LinkedIn’s talent solutions depending on your needs. Here is an overview of the main options:

LinkedIn Recruiter

LinkedIn Recruiter is LinkedIn’s flagship talent acquisition platform, offering a complete suite of tools for identifying, engaging, and hiring the best candidates. With Recruiter, you can:

• Search LinkedIn’s extensive database of 810+ million professionals
• Contact passive candidates who are not actively job searching
• Manage your hiring pipeline and candidate relationships
• Post jobs to reach relevant candidates
• Use data and insights to improve recruiting efforts

Recruiter is available in three editions – Recruiter Lite, Professional, and Corporate. Lite offers basic recruiting tools for small teams and individual hiring managers. Professional has more advanced capabilities for medium-sized recruiting teams. Corporate is a comprehensive enterprise solution.

Getting Started with LinkedIn Recruiter

To get LinkedIn Recruiter for your organization, you will need to speak with a LinkedIn sales representative to discuss pricing and subscription options. LinkedIn offers both annual and multi-year contracts for Recruiter access.

Once you have an active Recruiter contract, your administrators can set up and configure Recruiter for your recruiting team. You will be able to:

• Add recruiter seats for your team members
• Integrate with your ATS (Applicant Tracking System)
• Customize recruiter permissions and settings
• Track recruiter usage and program performance

Your team can then start leveraging the full capabilities of Recruiter to source, engage, and hire targeted talent.

LinkedIn Jobs

LinkedIn Jobs allows you to post open positions on LinkedIn to reach qualified candidates. You can create Job Posts in a few simple steps:

1. Select the Recruiting tab in your LinkedIn account
2. Click “Post a job” and choose the type of Job Post
3. Enter the job details including title, description, skills, and more
4. Choose your target audience and budget for sponsored distribution
5. Review and post your Job Post

With LinkedIn Jobs, you can:

• Reach LinkedIn’s 810+ million members with your job posts
• Target the most relevant candidates using criteria like location, skills, industry, etc.
• Promote your post with LinkedIn’s algorithms to increase visibility
• Pay only for performance with their cost-per-click model
• Leverage candidate insights to see who is viewing and engaging with your post

LinkedIn Job Posts are a simple, self-serve way to get your openings in front of qualified candidates on LinkedIn.

Posting Jobs on LinkedIn

To post jobs and access candidate insights, you need a Recruiter Lite, Professional or Corporate account. A Premium Business or Premium Career account can also post jobs.

With a Recruiter or Premium account, you can post open jobs directly from your LinkedIn account. Follow these steps:

1. Go to the Jobs section and click “Post a job”
2. Choose if you want a Free job post or a Sponsored job post
3. Enter the details for the job posting
4. Review and submit the post

Once posted, you can manage your active jobs and track their performance from your LinkedIn account.

LinkedIn Learning

LinkedIn Learning (formerly Lynda.com) offers thousands of video courses taught by industry experts to help teams develop in-demand skills. With LinkedIn Learning, you can:

• Access over 16,000 expert-led courses on business, technology, and creative topics
• Get personalized recommendations based on skills, interests, and team goals
• Track learning progress and completion for assigned courses
• Integrate with other learning systems using SCORM and LTI
• Use APIs and analytics to build custom learning portals

LinkedIn Learning works for teams of all sizes to help close skills gaps, prepare for new projects, and develop talent. It is available as an add-on to Recruiter licenses or as a standalone Learning product.

Getting Started with LinkedIn Learning

To get LinkedIn Learning for your organization, contact the LinkedIn sales team to discuss pricing and subscription options. You can purchase Learning as:

• An add-on to Recruiter licenses
• A standalone team or enterprise subscription
• An integrated solution with Content and ProFinder

With a Learning subscription, administrators can:

• Assign learner licenses to employees
• Curate learning paths aligned to development plans
• Track course usage trends and completion rates
• Personalize the learning experience

Learners can then access LinkedIn Learning to build in-demand skills through expert-led video courses.

LinkedIn Talent Insights

LinkedIn Talent Insights provides comprehensive data and analysis to inform talent acquisition and strategy. With Talent Insights, you can:

• Analyze talent pools to identify gaps and recruitment opportunities
• Understand hiring demand, compensation trends, and competitive intelligence
• Assess internal capabilities and map skills to roles, teams, and growth potential
• Benchmark performance using talent analytics and reports
• Visualize insights through interactive dashboards

Talent Insights helps talent leaders use data to plan workforce initiatives, develop talent, and make strategic decisions.

Getting Started with Talent Insights

Talent Insights is available to LinkedIn Recruiter Corporate customers as an add-on product. To get access, contact your LinkedIn representative or account manager.

With a Talent Insights license, you can:

• Assign seats to members of your analytics team
• Integrate data from LinkedIn Recruiter and your HRIS
• Build custom reports, charts, and dashboards
• Request help from LinkedIn insights experts

Your analytics team can then leverage Talent Insights data and visualizations to extract talent insights.

Premium Subscriptions

LinkedIn offers premium subscriptions for individuals and businesses to access additional features like InMail messaging, profile visibility, and expanded search filters. With a premium account, you can:

• Send InMail messages to anyone on LinkedIn
• See expanded profiles and full list of skills
• Filter searches by date, location, company size, etc.
• Track profile viewers and engagement analytics
• Publish long-form posts and articles

Premium accounts come in several tiers:

• Premium Career – For individual subscribers looking to boost their profile and access job insights
• Premium Business – For business users to increase visibility and connect with clients
• Sales Navigator – For sales professionals to find new prospects and accounts
• Recruiter Lite – Entry-level recruiter features for individuals or small teams

Purchasing Premium on LinkedIn

To get a premium subscription, visit the LinkedIn Premium page and click “Buy Now.” You can purchase premium plans on a monthly or annual basis.

Select the premium category you want based on your needs: Career, Business, Sales, or Recruiting. Choose your desired tier, then complete the purchase and set up billing.

As a premium subscriber, you can access expanded features based on your plan, like advanced profile management, post analytics, recruiting tools, and enhanced messaging capabilities.

Choosing the Right LinkedIn Talent Solution

With LinkedIn’s wide range of talent solutions, it’s important to select the options that best meet your specific needs. Here are some factors to consider:

• Team size – Larger organizations may need Recruiter Corporate or Premium Business, while individuals can start with Premium Career or Lite.
• Hiring volume – Frequent hirers should consider Recruiter or Jobs to engage talent at scale.
• Budget – Premium tiers provide more capabilities and contacts but at higher price points.
• Use cases – Focus on solutions for recruiting, branding, learning or analysis based on priorities.
• Implementation – Some products like Recruiter require configuration for seamless integration.

It’s a good idea to thoroughly evaluate your requirements and consult with LinkedIn sales to determine the best talent products for your needs. The right solutions can provide tremendous value in attracting, developing, and retaining top talent.

Getting Started with LinkedIn Talent Solutions

Here is a step-by-step guide to getting started with LinkedIn talent solutions for your organization:

1. Evaluate needs – Determine your key talent objectives around sourcing, recruiting, learning or analytics.
2. Explore options – Research LinkedIn’s talent products and see demos to find potential fits.
3. Contact sales – Speak to a LinkedIn representative about subscriptions and pricing.
4. Sign contract – Negotiate and sign license agreement for chosen products.
5. Set up access – Work with LinkedIn to establish administrator access and configurations.
6. Train team – Educate internal stakeholders on how to use and get results from the solution.
7. Launch initiatives – Roll out pilot programs, campaigns, or analyses using the tools.
8. Optimize usage – Refine approach over time based on data and team feedback.

With the right use cases, training, and adoption, LinkedIn talent solutions can make a high-impact difference for your organization’s talent goals.

Conclusion

LinkedIn offers a powerful suite of talent solutions to help organizations succeed with recruiting, branding, learning, and analytics. To access these capabilities, companies can purchase subscriptions directly through LinkedIn sales.

The most popular talent products include Recruiter for end-to-end talent acquisition, Jobs for high-volume hiring, Learning for skill development, and Talent Insights for data-driven workforce planning. Premium accounts also provide additional features.

Choosing the right mix of LinkedIn talent solutions depends on assessing your budget, team size, use cases, and implementation needs. When selected appropriately and utilized effectively, these tools can deliver tremendous value in attracting, developing, and retaining top talent.