LinkedIn’s hiring picture frames are a great way to showcase that you are actively hiring for open positions at your company. The hiring frames will display around your LinkedIn profile and Company Page photos and banners to attract qualified candidates.
What are the benefits of using a hiring frame?
There are several benefits to using a LinkedIn hiring frame:
- Lets potential candidates know you are actively hiring
- Makes your open positions more visible
- Drives more applicants to your job postings
- Reinforces your employer brand
- Allows you to target specific roles you are hiring for
- Free to use for LinkedIn Recruiter customers
Essentially, the hiring frame signals that your company has current openings and wants to attract the right talent. This added visibility can significantly boost applications for your job postings.
Who can add a hiring frame?
The ability to add a LinkedIn hiring frame is available to LinkedIn Recruiter customers. This includes:
- LinkedIn Recruiter Corporate
- LinkedIn Recruiter Professional
- LinkedIn Job Seeker
With these Recruiter licenses, you can add hiring frames to your own LinkedIn profile as well as the Company Pages that you manage.
How to add a hiring frame to your profile
Adding a hiring frame to your personal LinkedIn profile is easy and can be done in just a few steps:
- Go to your LinkedIn profile
- Click on the pencil ‘Edit public profile & URL’ button to edit your profile
- Click on the camera icon to change your profile photo
- Upload a new photo or reuse an existing one
- Check the box for ‘Add a frame’
- Select one of the hiring frame options
- Click ‘Save’
That’s it! The hiring frame will now surround your profile picture when viewed by other LinkedIn members. You can repeat these steps at any time to update or remove the frame.
Adding a hiring frame to your Company Page
It’s just as easy to add a hiring frame to your LinkedIn Company Pages:
- Go to your Company Page
- Click ‘Manage’ in the admin toolbar
- Select ‘Update brand settings’
- Under the Logo & Images section, click ‘Change’ on the hero banner
- Upload a new banner image or reuse an existing one
- Check the box to ‘Add a frame’
- Pick one of the hiring frame options
- Click ‘Save changes’
The frame will now appear around your Company Page banner. Repeat these steps to rotate, update or remove the frame as needed.
Hiring frame options
When adding a hiring frame, you can choose from different design options:
- “Now Hiring” Frame – Generic hiring message
- “Hiring Software Engineers” Frame – Lets you specify a job title
- “Hiring in [Location]” Frame – Tailor with geographic region
- “Hiring for [Skills]” Frame – Highlight top skills you are seeking
- “Hiring [Job Levels]” Frame – Customize with seniority levels like entry-level, mid-career, director, etc
- “Hiring Veterans” Frame – Target military veterans in your hiring
- “Hiring Interns” Frame – Attract students and recent graduates
- “Hiring Remote” Frame – For virtual or hybrid job opportunities
Choose the frame that aligns closest with your current hiring needs. The more specific you can be (ex. job title and location), the better. This helps target candidates with the qualifications and interests you are seeking.
Best practices
To get the most out of LinkedIn hiring frames, keep these best practices in mind:
- Update the frame regularly to promote your latest openings
- Test different frame styles and languages
- Use hiring frames on both profile picture and Company Page banner
- Complement the frame with targeted sponsored jobs
- Drive applicants to your LinkedIn career page or job site
- Measure applications generated and optimize as needed
Analytics
Understanding the performance of your hiring frames can help optimize your recruiting strategy. LinkedIn Recruiter provides analytics on:
- Views of profiles/pages with hiring frames
- Clicks on hiring frames
- Job views generated from hiring frames
- Followers driven by hiring frames
Analyze this data to see which frames are most effective. Try A/B testing different versions and target the roles and regions generating the most engagement.
Adding a custom hiring frame
In addition to LinkedIn’s standard hiring frame templates, you can create a completely custom frame for a unique look and message. Here’s how:
- Design your custom hiring frame graphic with exact dimensions of 1584x396px
- Upload the image as your Company Page banner
- Enable the hiring frame toggle
- Choose the ‘Upload your own frame’ option
- Upload your custom hiring frame file
- Preview and save your changes
Your custom design will now frame your Company Page banner. This is great for reinforcing your employer brand.
Sample hiring frames
Here are some examples of effective LinkedIn hiring frames:
| Now Hiring Frame | Simple and attention-grabbing hiring message |
| Hiring [Job Title] Frame | Targets the exact roles you want to fill |
| Hiring [Location] Frame | Attracts candidates in specific geographic regions |
| Hiring [Skills] Frame | Appeals to candidates with in-demand skills |
| Hiring Remote Frame | Reaches talent open to virtual work options |
Don’t be afraid to get creative – the more your hiring frames stand out, the better they will perform!
Frequently asked questions
Here are answers to some common questions about LinkedIn hiring frames:
How long does the hiring frame stay active?
The hiring frame will remain applied until you remove or change it in your profile/page edits. It does not expire after a set time period.
Can I A/B test different hiring frames?
Yes, LinkedIn Recruiter allows you to set up A/B testing for hiring frames to see which variations perform best.
Do hiring frames work for remote hiring?
Absolutely. The “Hiring Remote” frame is tailor-made to attract remote and flexible talent.
Can I localize the frames in different languages?
Hiring frames can be displayed in 35+ localized languages to reach international talent.
Do I have to be hiring to use a frame?
Technically no, but it’s best practice to only use a hiring frame when you have active openings. Otherwise it may mislead prospective candidates.
Can I use hiring frames on employee profiles?
Hiring frames can only be added to admin-controlled Company Pages and the profiles of staff with a Recruiter seat. They cannot be added to regular employee profiles.
Conclusion
Adding LinkedIn hiring frames to your Company Page and recruiter profiles is an easy and effective way to boost applications. Take advantage of the additional visibility and employer branding they provide. Don’t forget to analyze performance data and optimize your hiring frames for maximum impact. With the right strategy, hiring frames can take your LinkedIn recruiting results to the next level.
