How do I add a picture to an existing LinkedIn Post?

Adding a picture to an existing LinkedIn post can be a great way to make your content more engaging and visually appealing. Pictures can help draw attention to your posts and convey information quickly and easily. In this article, I’ll walk you through the simple steps for adding a photo to a LinkedIn post you’ve already published.

Why Add a Photo to Your LinkedIn Post?

Here are some of the key benefits of including images in your LinkedIn posts:

• Photos make your posts more eye-catching – Posts with images tend to get more engagement than text-only updates.
• Visuals help reinforce your message – An appropriate image can help illustrate or support the point you’re trying to make.
• Photos break up blocks of text – Adding visuals makes your posts easier to skim and less intimidating to read.
• Images boost engagement – Photos, graphics, and videos tend to generate more likes, comments, and shares.
• Visual content is more memorable – People are more likely to remember a post with a strong visual.

In short, incorporating photos into your LinkedIn publishing strategy can increase views, engagement, and sharing. So don’t be afraid to add some visual flair to your posts!

How to Add a Photo to an Existing LinkedIn Post

Adding a photo to a published LinkedIn post is easy – the platform allows you to seamlessly edit and update posts after publishing. Here are the simple steps:

1. Go to your LinkedIn profile and click on the “Me” icon in the top navigation bar. This will take you to your profile page.
2. Scroll down to the “Activity” section and find the post you want to add an image to. Click on the three dots icon next to the post timestamp.
3. Select “Edit post” from the dropdown menu. This will open your post in edit mode.
4. Place your cursor where you want the image to appear in the text. Click on the image icon (it looks like a little landscape picture).
5. Upload or select the image from your computer that you want to add.
6. Preview how the image looks within your text. Make any edits to the caption or description.
7. Once you’re satisfied, click “Save” at the bottom to finalize your changes.

And that’s it! The photo will now appear in your updated LinkedIn post. You can repeat these steps to add multiple images if needed.

Tips for Adding Photos to LinkedIn Posts

When incorporating visuals into your LinkedIn content, keep these tips in mind:

• Choose high quality, professional images – Make sure your photos are well-lit, clear, and relevant to your industry.
• Size your images appropriately – LinkedIn recommends uploading images that are at least 550×550 pixels.
• Optimize images for web – Compress files sizes, use JPG over PNG, and reduce resolution to 72 dpi.
• Include alt text – Add descriptive text so visually impaired users can understand your images.
• Mention images in your caption – Provide context by referencing the visuals in your accompanying text.
• Use original photos when possible – Avoid generic stock photos and opt for original images instead.
• Add visual variety – Mix up your content with infographics, illustrations, photos, and more.

By keeping these tips in mind, you can make sure any visuals you add are high quality and enhance your LinkedIn content.

Ideal Image Types for LinkedIn Posts

Not all photos are created equal when it comes to engaging your professional network on LinkedIn. Certain types of images tend to perform better than others. Here are some of the best kinds of visuals to include in your LinkedIn posts:

• Behind-the-scenes photos – Offer a peek inside your business, workplace, or team. Give followers an authentic look at your company culture.
• Headshots and portraits – Put a face to your brand by featuring shots of leadership, employees, or customers.
• Infographics and charts – Display data and statistics in easy-to-digest graphical formats.
• Product photos or videos – Showcase offerings, demos, and case studies to build trust.
• Event and conference photos – Share photos from trade shows, seminars, and other events you attend or exhibit at.
• User generated content – Repost visuals from happy customers showing how they use your product.

Steer clear of cheesy stock photos that look generic. LinkedIn members want to engage with authentic, relevant visual content.

Bonus Tips for Posting Photos on LinkedIn

Here are some additional pointers to maximize the impact of the visual content you share on LinkedIn:

• Post consistently – Don’t just add a photo once in a while. Make visuals part of your ongoing posting strategy.
• Try different orientations – Mix up tall, wide, square, and portrait images to add visual variety.
• Leverage hashtags – Use relevant hashtags in your captions to expand your reach.
• Post at optimal times – The best times to post on LinkedIn are Tuesday-Thursday before or after normal work hours.
• Engage your audience – Ask questions or encourage discussions related to your images.
• Analyze performance – Review analytics to see which types of visuals generate the most engagement.
• Optimize for mobile – Double check that your images display properly on mobile screens.

Keep these additional tips in mind to help your visual content stand out and get results on LinkedIn.

Frequently Asked Questions

Here are answers to some common questions about adding photos to LinkedIn posts:

What image file types can I upload?

LinkedIn supports JPG, PNG, and GIF file formats. JPG is recommended for photos. PNG and GIF work best for logos, illustrations, and graphics with transparency.

Is there a size limit for images?

LinkedIn recommends images be at least 550×550 pixels. The maximum file size you can upload is 10MB. Larger images may be compressed or resized.

Can I edit or delete a photo after posting?

Yes, you can edit any images within your posts at any time. You can also delete images completely by editing the post and removing the photo.

What’s the best way to add context to my photos?

Always include a detailed caption that explains the image and how it relates to your post content. Provide context both visually and through your written description.

Can I add multiple photos to one post?

Yes! You can include up to 20 images within a single LinkedIn post. Insert images one at a time by clicking the image icon in edit mode.

How do I cite photos from external sources?

If you’re posting a photo you didn’t create, be sure to credit the original source in your caption and get permission if required. Proper photo attribution is important.

Conclusion

Including photos in your LinkedIn posts is a highly effective way to increase engagement and reach more people with your content. With LinkedIn’s powerful editing tools, you can easily add eye-catching visuals to your published posts anytime.

Use high-quality, relevant images that align with your industry and resonate with your target audience. Opt for authentic photos over generic stock imagery. Mix up the types of visuals you share and continue testing to see which perform best.

Adding visual flair to your LinkedIn posts requires minimal effort but can produce outstanding results. So grab your camera, start snapping some photos, and watch your LinkedIn engagement soar to new levels!